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1、英语应用文写作多媒体教学课件,第六讲 宣传小册子与导游指南 Brochures and Tourist Guides,英语应用文写作多媒体教学课件,Brochure 宣传小册子,Brochure这个慨念的含义比较宽，其中包括各种各样的文字材料，如学校介绍、学科介绍、职业介绍、社会福利说明、图书馆使用办法、新的服务设施的解释，等等。由于对象不同，文字风格也有所差别，有的写得活泼些，有的写得拘谨些，但是，总的说来，使用的都是说明性文字，合乎规范。他们虽属非正式文体，但也不过分口语化。为了醒目，文中一般列有小标题。,英语应用文写作多媒体教学课件,1.A Guide to University Col
2、lege，Cardiff,General Information University College, Cardiff was founded in 1883 and incorporated by Royal Charter in 1884. When the University of Wales was founded in 1893, it became one of the three original constituent colleges and today, over 100 years after its establishment, the College is the
3、 largest of the seven institutions that make up the federal University of Wales with a current student population of some 5000 full-time undergraduate and postgraduate students whom approximately 15% are from overseas representing over 60 different countries. Although the major building expansion ha
4、s taken place in recent years, most of the Colleges buildings,英语应用文写作多媒体教学课件,are situated in the center of Cardiff, as part of the spacious and elegant Civic Center in Cathays Park. Cardiff, which is the capital city of Wales and offers a wide range of facilities and opportunities, e.g. a concert ha
5、ll, theatres (including the Colleges own Sherman Theatre), the National Museum of Wales, various national sporting venues, etc. To the West of Cardiff lies the pleasant rolling countryside of the Vale of Glamorgan bordered by fine beaches and busy holiday resorts whilst further inland to the North a
6、re the rugged peaks of the Brecon Beacons National Park. There are excellent air, rail and road links with other cities in the U.K. and high speed trains reach London, which is approximately 150 miles away, in less than two hours.A major attraction of both the city and the College is the strong sens
7、e of friendliness and belonging which is very much in evidence and which can by particularly comforting and reassuring to those,英语应用文写作多媒体教学课件,from overseas. Over the years, large numbers of overseas students have studied at University College with the result that it has acquired substantial experie
8、nce in dealing with them and is conscious of their special needs, e.g. the Department of Education has an Overseas Study Centre. Academic Studies There is a total of 42 departments in the College from Accountancy to Zoology offering an excellent range of disciplines. All the traditional subjects are
9、 available as well as some more unusual ones and there are extensive library and computing systems to support these activities. The departments are grouped together in the following,英语应用文写作多媒体教学课件,faculties: Arts (including Ancient and Modern Languages, Archaeology, History and Philosophy) Economics
10、 and Social Studies (including Accountancy and Politics) Educational and Related Professional Studies (including Education, Home Economics, Journalism and Population Studies) Engineering (including Mining and Metallurgy) Law Music Science (Biological, Mathematical, Physical and Pre-clinical Sciences
11、) Theology,英语应用文写作多媒体教学课件,Overseas students follow courses in all these Faculties with the largest numbers at present being found in the Faculties and Related Professional Studies, Engineering, Science and Economics and Social Studies. Details of the undergraduate degrees and diplomas available are
12、given in the Colleges Prospectus which may be obtained by completing the attached form. Most of the undergraduate degree schemes consist of two parts, a broad one-year course normally comprising three subjects followed by more specialised second and third year courses generally leading to the award
13、of Single Honours, Joint Honours and, in some cases, General Honours. Details vary between faculties but the aim throughout is to,英语应用文写作多媒体教学课件,provide the greatest possible flexibility and the widest possible choice to students, who are normally admitted in the first instance to a faculty and not
14、to individual departments thereby affording students the opportunity of delaying their choice of specialisation until the beginning of their second year in College. For students without the necessary qualifications for direct entry into the first year of a Science degree, an additional preliminary y
15、ear of study is available. All departments have active postgraduate programmes and suitably qualified students may be admitted to read for masters degree (by research or, in some cases, by taught courses), doctorates and various diplomas. Candidates are normally expected to possess a degree or simil
16、ar qualification from an approved institution. Further details of departmental research interests and the postgraduate courses available may be found in the booklet Higher Degrees and Diplomas which may be obtained by completing the attached form.,英语应用文写作多媒体教学课件,Method of Application Application for
17、 admission to first degree courses must be submitted, in the first instance, to the Universities Central Council on Admission (UCCA), P.O. Box 28, Cheltenham, Gloucestershire, GL50 1HY. Overseas applicants can obtain UCCA application forms and handbooks from their own recognised agency, their Britis
18、h Council Office or direct from UCCA. Applications for admission to postgraduate courses are normally made direct to the Registrar of University College, Cardiff from whom application forms may be obtained.,英语应用文写作多媒体教学课件,2. The Master of Arts in Teaching,Georgetown University offers two degree prog
19、rams designed specially for teachers of English as a Second Language: the Master of Arts in Teaching English as a Second Language, and the Master of Arts in Teaching English as a Second Language and Bilingual Education. Both degree tracks provide a balance between theory and practice through a progr
20、am of studies combining linguistics, English language, methodology, and foreign languages. As part of the program, the student participates in both a Practicum and a Colloquium. The Practicum provides the opportunity for supervised practice-teaching, while the Colloquium explores current topics in s
21、econd-language acquisition and introduces methods of research in language learning and language teaching.,英语应用文写作多媒体教学课件,Students in the MAT programs may register for full-time or part-time study and may enter in June (summer session), late August (fall semester), or January (spring semester). A ful
22、l-time course load ordinarily consists of two courses (6 credits) in the summer session and four courses (12 credits) in the fall and spring semesters. No comprehensive examination or Masters thesis is required for the MAT degree. However, students must submit a long paper on a topic related to lang
23、uage learning or language teaching. The Foreign Language Requirement Two graduate-level courses in a foreign language are required in the MAT programs, and students must demonstrate foreign language competence by passing a,英语应用文写作多媒体教学课件,a proficiency examination prior to enrolling in the foreign la
24、nguage courses. Undergraduate courses are available at Georgetown for those students who need to improve their competence. English Language Proficiency Non-native speakers of English must demonstrate proficiency in English in order to be admitted to the MAT programs. A 90 TOFEL score satisfies the r
25、equirement. Advantages of Studying at Georgetown Georgetown University, with its location in the national capital and its firm commitment to international education and affairs, attracts students and faculty from all parts of the nation and the world. The Universitys School of Languages and Linguist
26、ics provides excellent opportunities for language study. Among its 12 departments and,英语应用文写作多媒体教学课件,divisions which specialize in ESL. Four language labs with 102 cassettes recorders as well as facilities for taping and viewing language classes are available to students in the MAT program. In addit
27、ion, Lauinger Library on campus has an understanding collection in linguistics, language teaching methodology, and foreign languages.,英语应用文写作多媒体教学课件,3. Caravanning or Camping,If you like to get out and about, you will get a great deal when you join The Camping Club Sites Network You get access to th
28、e Clubs own sites network with around 50 Sites, many of which are exclusive to Club Members. Club Handbook The Clubs Handbook and Sites Guide lists - not only the Clubs own sites, but over 2000 commercial sites in addition.,英语应用文写作多媒体教学课件,Unique Sites Finding Map The Clubs Handbook Sites Finding Map
29、 has been specially produced by the Ordnance Survey. Keyed to the Sites Guide, the map enables you to find your site quickly and with the minimum of trouble. Monthly Magazine The Clubs own magazine “Camping and Caravanning“ is sent to you, free of charge, every month. The magazine is both imformativ
30、e and entertaining- and keeps you in touch with the outdoor and Club scene.,英语应用文写作多媒体教学课件,”Carefree“ Foreign Touring Service This service really is “Carefree“ and it is based on “Europe Assistance“ one of the best known recovery and assistance organizations. Members Finance Scheme You can obtain th
31、e much needed finance that will enable you to purchase additional equipment, or indeed, for any other purpose at very reduced and attractive interest rates. Information Service If you require information on technical aspects of caravanning or camping, the Clubs Information Service is available to an
32、swer your queries.,英语应用文写作多媒体教学课件,Free Insurance The Club provides you with 100 worth of Camp-kit Insurance whilst on site entirely free of charge. Additional equipment cover is also available at advantageous rates. Membership The Camping Club has over 190000 Caravanners and Campers, and offers spec
33、ialist sections catering for specific equipment and activities. As members you have the opportunity to meet lots of new friends who enjoy doing the things you enjoy doing.,英语应用文写作多媒体教学课件,Tourist Guides 旅游指南,旅游指南是一种宣传材料。通常向旅游者提供游 览概况，回答一些问题，例如：1)这个地方有什么特 色？2）这个地方有哪些名胜古迹？3）交通食宿是否 方便？4）费用如何？5）需要办什么手续，等
34、等？有 些简单的旅游指南只包括一、二两项。 总的来讲，旅游指南使用的语言较规范，属于非 正式文体，但又不过于口语化。段落大多较短，多用 日常接触的词汇，其中常常出现有些褒词，如well- known, historic, fascinating, breathtaking, scenic, spectacular, exciting, relaxing等。,英语应用文写作多媒体教学课件,1. The Museum of London,This, without doubt, is our museum of the year. No other museum in Britain receiv
35、ed such all-round reports from our visitors. The Good Museum Guide 1982 A Museum for Everyone This exciting museum provides a lively introduction to London and its history. The displays, talks and films will appeal to all visitors, tourists visiting London for the first time, students of history and
36、 families with children. The museum provides a detailed history of London, and a starting point for your own exploration. The London that you know now is being recorded for tomorrow, and this evidence will be included in future gallery displays, exhibitions and activities.,英语应用文写作多媒体教学课件,The Galleri
37、es The galleries record the Prehistoric, Roman, Medieval, Tudor, Stuart, Georgian, Victorian and 20th century changes in London. The permanent displays and the temporary exhibitions illustrate the growth of the city and the ever-changing pattern of Londoners lives. Discover London See the magnificen
38、t Lord Mayors coach, the Roman kitchen, the 18th century prison cell, Victorian shops which were removed to make way for modern developments, and the model of the Great Fire of 1666 with lighting and sound effect. Among the thousands of objects on display you will discover evocative survivors from t
39、he past-perhaps a medieval shoe excavated form the City site, a Roman writing tablet with its message scratched into the surface, or a Woolworths counter with its array of goods.,英语应用文写作多媒体教学课件,The Museum and Its Collections The Museum of London was opened in 1976. It was formed by amalgamating the
40、Guildhall Museum (founded in 1826) and the London Museum (a national museum dating from 1911). Over 150 years of collecting are represented in the museum galleries. Acquisitions are the life blood of all museums and if you have, or konw of, items which might enrich our knowledge of London we would b
41、e delighted to hear from you. The Museum of London Trust Fund Admission to the Museum is free. If you enjoy your visit and wish to show your appreciation, a donation to the Trust Fund box in the entrance hall will ensure that we can improve your services and buy new exhibits to enliven your future v
42、isits.,英语应用文写作多媒体教学课件,Museum Awards Museum Of The Year 1978 jointly with Erdigg, a National Trust Property. The Museum was also joint winner with the National Theatre, of the British Tourist Authoritys Come to Britain Special Award for Public Enterprise and won one of the BTAs awards for services an
43、d facilities for disabled people during the International Year of Disabled People (1981). The Museum was also voted Museum of the Year by The Good Museums Guide (1982). How to get there Admission free Open Tuesday to Saturday 10.00am to 6.00 pm Sunday 2.00 pm to 6.00 pm Closed every Monday (includin
44、g Bank Holidays),英语应用文写作多媒体教学课件,How to find us The Museum is situated at the junction of London Wall, Aldersgate Street and St Martins-Le-Grand. The main entrance opens on to the pedestrian highwalk conneting the Barbican with the rest of the City. Underground Barbican (closed Sunday), St Pauls, Moo
45、rgate Buses Museum of London: 4, 141, 279a, 502 St Pauls: 6, 8, 9, 9a, 11, 15, 22, 25, 501,513 Car Park NCP in Aldersgate Street and Barbican Centre Car Parks,英语应用文写作多媒体教学课件,Museum Services Museum Shop Sells a wide selection of postcards, books, and souvenirs relating to Londons history. Open during
46、 museum hours. Coffee Shop Open during museum hours Disabled Visitors Please contact Press and Public Relations Office about access from road. Good internal access. Lecture theatre/ Cinema and Fire of London Experience have induction loop system. Braille sheets on the galleries are available. There
47、are three wheelchairs and two lavatories for the disabled. Group Visits All parties must book. Details from Education Department by postal application.,英语应用文写作多媒体教学课件,Special Events The Museum runs a full programme of exhibitions, films, lectures, holidays activities and special seminars: the Educat
48、ion department provides a full service for school, student and adult groups. Roman Fort Gate (adjoins Museum) Open monthly 1st Tuesday (10:30 am to 12:00 noon) and 3rd Friday (2:30 pm to 4:30 pm) Archaeology The Library The Department of Paintings, Prints and Drawings The Photographic Collection The
49、 Study Collections of Artefacts These collections have important and wide-ranging material relating to London. Open to researchers by appointment only. Please contact the appropriate department.,英语应用文写作多媒体教学课件,Photographic Reproduction Prints of items in the collections are available to order. Apply in writing to the Photographic Records Office. Friends of Fashion Join this important society which supports the Museums outstanding collection of costume rarely seen by the public and which brings together pe