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1、Deborah Meyer Vice President & Chief Marketing Officer,January 23, 2008,Its An Election Year,Its An Olympics Year, Too,The Super Bowl,The Oscars,In Home DVRs,Consumers Issues War,Consumers Issues Gas Prices,Consumers Issues Mortgages,Consumers Issues The Economy,24/7 Entertainment Coverage,Whats the
2、 Common Thread?,Its Never Going to be the Same Again,$4 million in 24 hours,22 million clicks and a star is born,Is anybody watching?,Telling his story to the recruiters,Battle shifts to online downloads and streaming video,Play Video,Colbie Caillat Clip Sam McGuffie Leap Clip,Jeep Social Networking
3、,FLICKR,FACEBOOK PROFILE / FAN PAGES,MYSPACE,YOUTUBE,PAID SEARCH,HOMEPAGE PLACEMENTS,LIFESTYLE,EP,CASUAL LIGHT GAMES,JEEP EXPERIENCE,LIBERTY SESSIONS,WAY BEYOND TRAIL,PATRIOT FACTOR,JEEP.COM,Challenger Social Networking,Chrysler 300 Social Networking,Spin It Your Way Contest,Play Video,Chrysler 300
4、- Spin it Your Way Contest,Weve Got A New Boss Our Customers,Quality,New Day Celebration Product Actions,Dodge Caliber SE Plus,Dodge Avenger SXT and RT,Dodge Charger SE Plus,Dodge Grand Caravan SE,Chrysler PT Cruiser LX Plus Street Cruiser,Chrysler Sebring Sedan,Chrysler Sebring Convertible,Chrysler
5、 300 Signature Series,Chrysler Town & Country Touring Signature Series,Chrysler Aspen Limited “G” Package,Jeep Grand Cherokee,Jeep Commander,2008 Dodge Grand Caravan,2008 Charger SE Plus,2009 Dodge Journey,2009 Dodge Ram,Customer Advisory Board,Package Examples,Dodge Charger SE Plus,Chrysler 300 Signature Series,Dodge Caravan SE,2009 Dodge Ram,2009 Dodge Ram,