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1、史上最全PPT图表集合-730页,,第五辑,说明,本PPT图表素材收集于网络，是目前为止最为全面的PPT图表，共计730页，全面满足各类PPT图表元素之需，是值得永久保存的精品PPT资源！本模板由17PPT模板网整理发布，更多免费精品PPT模板，敬请访问：,17PPT模板网，专注精品PPT模板分享，所有模板免费下载！,Use existing Products,STEP 1,STEP 2,STEP 3,STEP 4,Become Aware of New,New Product is Available,Buy New Product,M A R K E T V A L U E,2008,20
2、06,2005,3000,5000,7000, ,/ , ,/ , , /, ,/ , , , , , , , , ,Brand Management Process,Brand Diagnosis,STEP 1,Brand Perspective,STEP 2,Brand Culture,STEP 3,Brand Communication,STEP 4,Case 064,Business Contents,Category 1,Category 2,Category 3,Category 4,Sub_category 01,Sub_category 02,Sub_category 03,S
3、ub_category 04,Sub_category 01,Sub_category 02,Sub_category 01,Sub_category 02,Sub_category 01,Sub_category 02,eSolution,consulting,strategy,Model of Sale Formation,Use existing Products,STEP 1,STEP 2,STEP 3,STEP 4,Become Aware of New,New Product is Available,Buy New Product,Safety needs,Social need
4、s,Esteem needs,Self Actualization needs,NEEDS Analysis,- - , - ,- , - ,- - , ,Case 067,Brand Management Process,Step1 Media mix,Step2 Target mix,STEP 3 Brand mix,STEP 4 Seasonality,STEP 5 Regional mix,Process Completed,Renewal Category,Search System,Community Shop,Web Design,Recruit System,Mailing s
5、ystem, ,advertising,creative,Media planning,measurability,concept,1,2,2,2,0,Case 070, ?,Are you getting there?, ?,Where are we?, ?,Why are we there?, ?,How could we get ther?, ?,Where could we are?,T-plan,Case 071,attention,interest,desire,memory,action,AIDMA,Estelmo Lews, . AIDMA . 1. Attention - .
6、 2. Interest - . 3. Desire - . 4. Memory - . . 5. Action - ., ,Web Design,Search System,Recruit System,Community Shop,Mailing system Admin tool,Site System , / System , & , System , ,RENEWAL,Case 072,Rogers , ,Late majority, ,laggard,Social factors, ,(Target Market), (Consumer Promise), (Support), (
7、Personality),Case 074,Case 075, ,TV ?, ?, TV ?, ?, ?, , , FTP, , Process, ,ADMIN, / , , ,Case 077,What is the Brand?,Rational product features.,attributes,What will It do for me?,Rational expectations as a Result of use.,benefits,What kind of person woluld it be?,Basic human values-the end Emotional
8、 rewards one expects From using the brand.,values,What does it mean to me?,The image of the brand. As Elicited in terms of human Characteristics.,personality,What is the enduring Core of the brand?,Every brand has a “soil” which creates it and identifies it.,essence,The brand,Support,AD Goal,Target
9、Market,Consumer Promise,Personality,System Infra,Creative Power,PROJECT SUPPORT SYSTEM,Media Power,Promotion Strategy,Communication Strategy,Marketing Consulting,* SYSTEM FLOW,STEP 1,STEP 2,STEP 3,STEP 4,Irrelevant characters,Relevant characters,Flot,Setting,Symbols,Mood,Lead character,Flot,Setting,
10、Irrelevant Characters,Relevant characters,Symbols,Mood,Case 082,OSI Model Layer,application,network,transport,session,presentation,data link,physical,1,2,3,4,5,6,7,Form oracle,Case 083,Max marketing model, ,synergy,linkage,sales,Activ- ation,advertising,Accoun- tability,media,targeting,PRODUCT FUNCT
11、IONS,BRAND NAME,GRAPHICS,PRDUCT DESIGN MIX,LOGOS / TRADEMARK MIX,PACKAGING,AUGMENTED PRODUCT FEATURES,CONTENTS CASE 1,CONTENTS CASE 1,CONTENTS CASE 1, ,STEP 07,STEP 06,STEP 05, ,STEP 04, & ,STEP 03, ,STEP 02, ,STEP 01, , , ERP , , , , , , , , , ,Sales coupon/stamp,Service contest,Early Buying Deal,P
12、ush manager,Rebate,Demonstrator,Premium/Incentive,Contest,Price deal,allowance,Rebate,Dealer service,Sampling,DM/Event/DH,Exhibition,Display stand,ERP SYSTEM,/,/,/,/,MRP/MPS,/,PR consulting,Crisis management,Investor relations,Media Relations,Event management,Database marketing,Marketing promotion,P
13、roduction,On-line PR,PR consulting,Crisis management,Investor relations,Media relations,Event management,Database marketing,Marketing promotion,Production,On-line PR,Internet Host,Windows for Workgroups,Windows 95 & 98,Apple Macintosh System,Windows NT,IBM Mainframe,TCP/IP,Network Printer,UNIX Syste
14、m,VMS System,Windows 2000,PR AGENCY,PR consulting,Crisis management,Media relations,Event management,Marketing promotion,On-line PR,Investor relations,Database marketing,Production,Advertising,Internet Host,Windows for Workgroups,Windows 95 & Windows 98,Apple Macintosh System,IBM Mainframe,Windows N
15、T,Windows 2000,MS Lan Manager,UNIX System,Network Printer,VMS System,P A R T,Trade allowanes,Price offs,In-on or near-packs,Sampling,Coupons,Trade coupons,Free-in-the-mail Premiums,Self-liquidating Premiums,Contests & Sweepstakes,Refund offers,Bonus packs,Stamp & Continuity plans,2005,2006,2007,2008
16、,2010,6,030,034,7,010,000,9,000,000,11,000,000,?,numeric,5 step,4 step,3 step,2 step,1 step,innovator,Early adaptor,Early majority,Late majority,laggard,Different,Benefit,Relation,LA,Ontario,Miami,Santiago,Tokyo,Kuala Lumpur,Jakarta,Sydney,Auckland,Shanghai,Dubai,Amman,Johanesburg,Beijing,Case 098,P
17、OLAND,EUROPE, ,Objective,2. Sales Activity,No. 1 Wholesaler in Japan with integrated marketing system linking storage terminal and sales channel through on-line network up to 2010,10 Million kl,Sale volume in 2010,Your Brain “On” Presentations,Right Brain,Left Brain,Sensory Emotions, impressions Ima
18、gistic, holistic Here and now,Logical, sequential Analytic, data Short-term memory Defense intensive,Presentation Impact,Brain Processes, ,IT , , , , , ,Try Again! , 10 , & 200 & 200,3,1,5,4,2, , , , , , , , OHP TV , PT PT PT PT, / , Update , , , , , , , , PT SHOP ,P T S H O P, , , , , , , , , , , ,
19、 , , , 2003 , 5.0 , , ,Try again! , , , , , ,Try Again, , ,“ ” .,powerPT,Template,Story Board,Design,Setting,Plan,Powerful Presentation Design Products Process,with designer,Presentation Design,Presentation Design,2005.05 () / MOU 2004.09 (, ) 2004.07 (KIDP) 2004.07 () MOU 2004.05 2003 () 2003.03 27
20、() 2002.09 PT shop 2001.12 SK ISAC 2002 1999.03 97 () , , (2005. 01. 01), , ,( ) ( , ), ,1,4,3,2,3. PT Training, , , , , , Color , , Gif animation image ,III. , , , , , , , , , ,. ,. ,2. 3, ,Content, , ,Visual, ,Delivery,DESIGN SCHOOL,INJECTION SCHOOL,EXTRUSION SCHOOL,TECH SCHOOL, , Package, , ,Fast
21、 Growth,The First & Flagship Products Premium Products,Profit Management Professional Marketers,Brand Recognition Marketing Clinic In-store Communication PR, Quality & SVC Marketing,Mid, Long-term Sales Goal Strategies by Market Fast Execution,Product Leadership,People Leadership,Market Leadership,M
22、ajor Strategic Issues,/, , , ,/, , , , , , , _, , , , , Gif , , , , , / ,SGH-Z500,Design & Display,262K Color TFT (Internal) 65K Color OLED (External) 89x44x24.5mm, 95g,Multimedia,Megapixel / VGA Camera MPEG4 Recording 2X Digital Zoom MP3, AAC, AAC+ Player,Others,Bluetooth / USB Digital Power Amp E-
23、mail / SyncML TransFlash Memory,3G Functionality,Video Telephony Video Streaming Video Messaging,Product Overview,16%,14%,70%,North America,Europe,Others,Top Tier Competition,Top Tier Competition,Top Tier Competition,Although This broke into the Global Top 3 in 2004, there is still a big gap to be o
24、vercome in the North American & European markets,A BIG GAP,0,10,20,30,40,50,60,70,80,90,100,1988,1999,2000,2001,2002,2003,2004,(Units),Export,7.6,17,22,29,42,55.7,86.5,Strong Sales Performance : 03 55.7M 04 86.5M (55% ),Sustainable Sales Growth,0,20000,40000,60000,80000,100000,120000,140000,160000,1
25、80000,200000,2000,2001,2002,2003,2004, ,308,465,410,615,110,669,Total, , , , , , ,45,15,9,5, ,6,20, , , , , , , .,40,57,63,60,33,3,10,20,23,25,21,27,Top Brand,PC,Top Brand,PC,Top Brand,PC,Top Brand,PC,2004,2002,2001,2003,Brand Recognition(%),Top Tier Competition Brand Recognition,Big Gap, ,2007,2008
26、,2009,2010,FIFA,Olympic,South Africa World Cup,Beijing Olympic,Womens World Cup China,World Youth Championship,Vancouver Winter Olympic,U-17 World Championship, , , ,/, , ,37%,25%,59%,Fast Growth,L,Lemon, Lemonade, Lemon oil,B,Banana, Banana cake,P,Persimmon, Persimmon leaf tea,P,Papaya, Wonder Frui
27、ts,W,Watermelon, Watermelon juice,Major Tasks,Goals for Growth,SMS,LBS,Photo Mail,Multimedia Streaming,MOD,VOD,Multimedia Live Streaming,Live TV,Video Telephony,Txt based Information Service,Live Bell Live Screen,Basic LBS,Poly Bell,Java Game,Animated Image,Photo Screensaver,High Volume multimedia s
28、ervice,Text based low volume data service,1G,2G,2.5G,3G/4G,Mobile Service Evolution,IT industry,Tourism industry,Environmental industry,Key Strategic Industry of the 21st Century,Key Strategic Industry of the 21st Century, , , , , . , () . Digital Presentation Frontier, 21 . . , . () , , .,() ,262K
29、TFT LCD,16M QVGA LCD,65K OLED LCD,Supports high-resolution color, larger-than-average displays,176x220 pixels,128x160 pixels,320x240 pixels,Multimedia Expertise : Display Leadership,Business,Conference,Debate,Service with a Company, , ! ! ! !,Now it is time for you,to make the best choice, , , , , , , , , , , , ,Media & Exposure,