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1、七特大鸡排地址加盟店地址：上海闸北区江场西路160号,The profile of the business,The profile of the business Brand culture of the business Brand story The kinds of products Brand characteristics,“Seven special big chicken“ very good food under the Shanghai Science and Technology Co., Ltd., is a very good international brand
2、in one of many. Very good Hong Kong International Group is a global food science and technology group, has 28 offices worldwide, 15 affiliates.Jurisdiction over the cause of China headquarters in Guangzhou very good, very good, Xiamen, Shanghai, very good, very good four branches in Chongqing. Food
3、Science and Technology Co., Ltd. Shanghai very good professional dedicated to the promotion of Chinese culture, the two sides snacks, technical training, brand restaurant chain, food development, brand snacks monopoly. Company under product development, technology training department, brand Operatio
4、ns, joined the division, Direct Management, Marketing, Marketing Planning Division, Ministry of storage and transportation of materials, collection of food, food product development, marketing, operations services for the whole .Company is Taiwans China Chain Store & Franchise Association, member of
5、 the two sides, the Chinese snack food brands Chain Association.,Good Food Science and Technology Co., Ltd. Shanghai very committed to creating “international cuisine“ brand, the trend of Taiwan snack leader, a branch has a professional team of Taiwanese food heritage, creative food R & D team, prof
6、essional sales team and planning guidance strong teaching team, with the trend driven fad, so very good snacks also go in the popular front. Introduced the concept of brand new Taiwanese food chain, to provide consumers with better enjoy the food environment to help like-minded entrepreneurs realize
7、 the dream of a beautiful home, get to the shop 90% consumer satisfaction, and food industry experts to get the two sides praise! .,The brand culture of “seven special big chicken“,1.Seven special big chickens vision and mission Company vision: to create the first Chinese brand of cross-strait chara
8、cteristics of chicken products Company mission: to make people more outstanding outstanding, happy people more happy, happy life and create new space 2.Seven special big chickens spirit Self-reliance Innovation Gather public power The pursuit of excellence,3.The core values of Seven special big chic
9、ken Customer success, success partners, innovation, integrity, providing the public with the new “Seven Special Taiwan gourmet“ culture 4.The philosophy of Seven special big chicken i. The spirit of “family services, home services,“ the service concept, service every room, starting a family, for hom
10、e service. ii. Adhere to the “green natural, real materials,“ the concept of good faith, so that every customer to enjoy real food, and to retain the traditional, sustainable heritage. iii. Ensure “professional production, health and safety,“ the quality of ideas, so that every customer feel cheap,
11、safe and secure. iv.Share “profit sharing, sustainable development“ win-win concept, so that customers, employees, franchisees, partners, companies, firms, like the well-being as a family,Seven special big chickens brand story,Taiwans leisure culture, was undoubtedly the most special night market cu
12、lture. Well known that many mainlanders going to Taiwan are named in the night market to eat the most authentic Taiwanese snacks. Taiwans famous snacks to appetite, night market, but the best place. If you go to the night market is not big chicken taste of Taiwan, Taiwan will not be able to experien
13、ce the unique food culture food stalls.,What kind of chicken is best to eat? What is good on the big chicken in Taiwan? 1.Must be large; large enough to have a bite full of feeling 2.Must tender; chicken tender and refreshing taste called rods 3.Must be fresh; juicy deliciousness was young patrons 4
14、.Must be fragrant; smell fragrant rich yeast was attractive 5.Must be crisp; crisp outside and tender on the inside will have a comparison, there are personality 6.Must be fragile ; fragile outer texture was soft and beautiful mezzanine 7.Must be cool; was not greasy diners to make the cheek teeth a
15、nd aroma,In order for seven large chicken with many different founder Mr. Liu Sanyuan to natural herbs and natural fruits and vegetables Kampo deployment marinade, marinated temperature for 72 hours, so that the flavor of the marinade to penetrate the chicken is more pure and better organization, th
16、e chicken more tasty and juicy, wrapped in homemade stained pulp, golden color, fragrant and blow the crackling crisp chicken. The secret of the big chicken once in the night markets of Taiwan launched to fame quickly in the night market, many customers travel long distances are attracted to this ta
17、ste. chicken came in a big difference on the big chicken Liu, because large, tender, fresh, fragrant, crisp, crisp, cool let diners dreaming. To call up easy to read and Liu is different from other peers, many patrons simply called seven different sized chicken, over time will default the name of th
18、e founder Mr. Liu. Liu chicken came in to make a better development of the mainland, Liu chicken in 2011 a formal application to the Peoples Republic of clear national and Trademark Office registered the “seven special“ trademark.,The products of Seven special big chicken,Seven special chicken,Seven
19、 special fried chicken,Seven special fried chicken,chicken rice flower,Seven special chicken,Seven special crispy chicken,Seven special Taiwanese cuisine,Seven special drinks in Taiwan,Seven natural plant drink special,Brand characteristics of Seven special big chicken,Seven special big chicken: lar
20、ge, tender, fresh, fragrant, crisp, fragile, cool 1.Large; large enough to bite down a full sense of 2.Tender; chicken tender and refreshing taste called rods 3.Fresh; juicy deliciousness was favored patrons 4.Incense; smell fragrant rich yeast was attractive 5.Crisp; crisp outside and tender on the
21、 inside will have a comparison, there are personality 6.Fragile; fragile outer texture was soft and beautiful mezzanine 7.Cool; not greasy diners that makes the cheek teeth and aroma 8.Diversified products to meet the taste buds of different preferences and different needs to stimulate consumption t
22、o enhance competitiveness 9.Tailored to different forms of shopping stores business strategy, security zone district is to protect the rate 10.Professional counseling and participate in practical operation, the complete transfer of Know-How, exactly into the principle of seven large 3S chicken, sauc
23、es and spices through the unique offerings of marinated, tasty, blow out the unique flavor and taste, coupled with chicken Sambo (basil, crushed garlic, plum powder) to make chicken of perfection.,The performance of the business,Data Analysis: From the “Seven Special“ 78 and September sales situatio
24、n, it is the average monthly sales of about 142,667 Yuan to the data of the “seven special“ can earn more than 100 million a year , its profits are very high. And a column chart from the above point of view, “seven special“ monthly sales are increasing, but also from the “seven special“ current sale
25、s situation seems, it had decided to enter the mainland market is right; it in the mainland market set off a new upsurge in fast-food market. Although the development of the face of competition with a range of issues, but it still can not stop the rapid development in the mainland market. According
26、to the survey “seven big chicken,“ the franchise, every day can be sold more than 500 large chicken pieces; a large chicken can only have 5,000 Yuan in sales. “Seven special“ rapid development of large chicken from a certain point of view allows us to see the rise of the fast food industry, which is the mainland of Taiwan products in the majority of the people loved by one of the signs.,SWOT,Thank you!,BTEC101 103405053140 Made by Zhao Nannan,