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1、,3C Sales Center Proposal Prepared by SHUNYA Date: 2007-08-28,Content,Store Positioning Challenge & Solutions Design Concept Working Flow Manpower Chart Quotation,Store Positioning,What does the store offer,Demonstrate solutions around 4 main consumer usage models: music, photo, video, and gaming. P
2、rovide Guidance for each of the main Consumer usage models Provide product/technical expertise Provide solutions expertise Full line of products Software and peripherals Online ordering of all products and software Dell offers,Experiential Solutions,Service Level,Product Variety,Store Positioning,Th
3、e store is a one-stop digital shopping center, provides you professional digital consultation and solutions. You can experience fun, exciting usage and touch & feel the most updated products. Not like the other product/sales driven stores made you nervous and push you make decision , you can enjoy y
4、our digital life and shop freely through a friendly, relaxing, personalized atmosphere.,Creative concept,Store Design Concept Your Digital Life “数字生活馆”,Look and Feel,Colorful Trendy Friendly Hi-Quality,Challenge & Solutions,Challenge & Solutions,Challenge 7 function areas in 30 sq meter 50 store, st
5、and by in 30 days Lack of design & construction stage Creative & Technical solutions Standardization Modularization Assembling easy to build,Design Concept,戴尔不止是高性能电脑的提供商，戴尔是你享受数字生活的开端！,在这里， 你可以配置你喜欢的数字生活方式； 在这里， 你可以找到亲切的技术解答； 在这里， 你可以自由体验数字生活带来的全新乐趣！,Here is yours! Your digital life start from here
6、!,Trendy,Friendly,Colorful,Flexible,模块化设计,体验/展示台基本单元(精致型)用于 Music / Photo / Video,正面,反面,1 unit,体验/展示台组合,体验/展示台-可随场地大小适性随意组合,体验/展示台基本单元(普通型)正反面,体验/展示台组合靠墙型/中岛型,XPS互动体验区 (Gaming) 运用声光效果，吸引消费者驻留(可安装较大显示屏),XPS互动体验区(或安装灯箱海报),XPS NB展示体验架,两用型周边设备展示柜 朝外方向为灯箱， 可放置广告灯片。,两用型周边设备展示柜 朝内方向为展柜， 可放置周边设备。,可旋转的宣传单页架,
7、组合效果,旗舰店30-40平米,Handout Shelf,旗舰店30-40平米,Flagship Store (完美型)正面效果图,Flagship Store 正面效果图,Flagship Store 右侧面效果图,Flagship Store 左侧面效果图,Premium Store24平米,Premium Store效果图,Standard Store10平米(靠墙型-1带门头灯箱),Standard Store10平米(靠墙型-2不带门头灯箱),Standard Store小于10平米(中岛型),人员服饰建议,活泼又朝气的人员制服,亲切又令人值得信赖的 Dell Expertise,Working Flow,