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11、 phone system,New Brand Direction,Case 016,difference,relation,practical,specialty,convenience,suitability,TEXT,TEXT,TEXT,TEXT,TEXT,TEXT,TEXT,TEXT,TEXT,TEXT,Click To Edit Title Style,DIAGRAM,锐普PPT论坛转发学习参考,不得商用,TEXT,TEXT,TEXT,TEXT,TEXT,TEXT,TEXT,TEXT,TEXT,TEXT,Click To Edit Title Style,DIAGRAM,锐普PPT论
12、坛转发学习参考,不得商用, , , ,Management,Culture,People,People / ,Case 017,Communcation strategy,Risk,neutral,Message,Media,none,Integration,Case 042,convenience,practicality,specialty,New Brand, .,PR (public relations),outsourcing,outsourcing,Promotion (exhibition),Promotion (event),DM (direct mail),Banner AD
13、,Advertising,,Company Logo,Diagram,Description of the contents,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content & Contents mall deve
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18、z Strategy,B2E,B2B,B2C,B2M,Product Leadership,Relationship management,e-Business Transformation,e-Business planning,Web build - Web Planning - Design/Component,Web SI - Web SI Consulting - Web Applications - Web Solutions,e-Biz / M-biz - e-Biz Consulting - e- Biz Integration - e-Biz Solutions,e-Biz
19、Total - e-Total Consulting - e- Biz Total Integration - e- Biz Total Solution,Business Value,100,250,300, , ,120,400,700,Degree of Innovation, , ,Knowledge Management,e-Commerce services,CRM,ERP,SCM,Business Intelligence,enablement Service,Web + IT Integration,Business Value,Technology Value,Supplie
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23、MS,Mailing,Server,D/B,Creative,Interaction,System,ebiz Integration,Strategy,Sopping,eCRM,IRM,VOC/ RMS,e- Learning,Interactive Full Service, ebiz, ,eSolution,eBiz Sector & Solution, eSolution ,LIFE,System,INFORMATION,COMMUNICATION,Techno Village,/,/,/,/, / / ,/,Mail+SMS+Fax+, , , DB, ,/, Data Integra
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27、ion, Generation ,Forecasting, Customer Care Spare Management ,Forecasting Personalization Campaign Management Marketing Encyclopedia,ERP,CMS,SCM,EIP,eStrategy,Solution & Service - SI Development & Solutions,Marketing,Sales,Services,eBiz Consulting,e-Marketing & Promotion,eCreative & Contents,eBiz SI
28、 & Solutions,eBiz Service Domain,eBiz Total Service,46%,22%,19%,Source: Executive Issues Survey CEO Global Business Study,The Alexander Group, Incorporated, , , , ,7%,6%,Summary, ?,CEO , ,1 2 3 4 / 5 Restructuring 6 7 (Globalization) 8 9 (Geopolitical) , ,1 2 3 4 5 6 7 Restructuring 8 (Globalization
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31、A 27%,B 43%,D 11%,C 19%,Brand Power,Cosmetics,Electrics,Books,Case 023,STEP 1,STEP 2,STEP 3,Consider Organizational Objectives,Determine Types of Work Activities,Departmentation,Support,AD Goal,Target Market,Consumer Promise,Personality,PRODUCT FUNCTIONS,BRAND NAME,GRAPHICS,PRDUCT DESIGN MIX,LOGOS /
32、 TRADEMARK MIX,PACKAGING,AUGMENTED PRODUCT FEATURES,CONTENTS CASE 1,CONTENTS CASE 1,CONTENTS CASE 1,PR consulting,Crisis management,Investor relations,Media Relations,Event management,Database marketing,Marketing promotion,Production,On-line PR, , ,锐普PPT图表并列关系,点击添加文本,点击添加文本,点击添加文本,点击添加文本,点击添加文本,点击添加
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