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1、,Business English Conversation,商务英语会话,Unit 1 Establishing Relationship I. Trade Fairs,Learning Objectives,Understand and explain the main functions of trade fairs. Comprehend and use basic vocabulary and expressions related to trade fairs. Recognize some famous international and domestic trade fairs
2、.,Hongkong Conference & Exhibition Center,SH International Conference & Exhibition Center,Shanghai Exhibition Center,GD Modern International Exhibition Center,GD Modern International Exhibition Center,Red Star International Exhibition Center,Important & Difficult Points,The functions of trade fairs
3、Expressions and patterns related to trade fairs,Teaching Procedures,Step 1 Warming-up Practice,Step 2 Role-play,Step 3 Presentation & Comprehension,Step 4 Imitation & Practice,Step 5 Summarizing on the Key Points,Step 6 Further Development,Step 7 Consolidation Practice,Step 8 Comment & Assignment,Wa
4、rming-up Practice,1) Mention some trade fairs held in your part of the country. 2) What purposes does exhibitor expect to achieve? 3) Suppose you are an exhibitor, what will you do to compete for attention in a trade fair?,Role-play,Suppose you are a sales representative of ABC Company. In a trade f
5、air, you are receiving a visitor from Canada, who shows interests in your companys products. Please make a dialogue based on the given situation.,Presentation & Comprehension,Listen to the example of greeting visitors at a stand of a trade fair, try to fill in the blanks according to it.,A: Good mor
6、ning sir, welcome to our booth. B: Good morningYour booth was arranged very nicely. A: Is there anything ? B: Yes, _. A: Here are some samples . _. B: Could you please show me some more samples in different colors? A: OK, _ B: .,Imitation & Practice,Summarizing on the Key Points,How do you do? Hello
7、! Welcome to our stand. Good afternoon, Sir. What can I do for you? Nice to meet you.,Greeting expression at trade fair,Useful expressions,Summarizing on the Key Points,1. Its an honor to meet you. My name is Thomas Clinton. 2. Id like to introduce myself. 3. Im Richard Carter, sales manager for Del
8、l. 4. How do I pronounce your name? 5. May I have your name, please? 6. How do I address you? 7. Welcome to our stand. 8. Please take your time and look around.,Greeting & Introducing,Useful expressions,Summarizing on the Key Points,1. What products are you interested in? 2. May I have your sample?
9、3. May I have you illustrated catalogue? 4. May I know some of your new products? 5. During the display period, all of our products have 10% discount. 6. This is our bottom price, so we cant give you any discount. 7. Our price is much lower than the current market price. 8. This product is result of
10、 our latest technology 9. These are our latest standard models. 10. They are extremely popular with young people.,Inquire & offer at trade fairs,Useful expressions,Summarizing on the Key Points,1. Thank you for coming to our stand. You would be very welcome if you would like to visit our company and
11、 learn more about us. 2. Nice meeting you. Please give us a call if you need more information about our products. 3. If you want to know more about us, please visit our website at 4. Thanks for your coming /inquiring. Goodbye! Keep in touch.,Farewell,Useful expressions,Further Development,Work in gr
12、oups to imitate the conversations in the video.,Receiving a visitor at the stand of a trade fair,Consolidation Practice,Role Play: Mr./Ms. Liu is introducing his/her products to Mr./Ms. Coleman at a trade fair.,Task Presentation & Analysis,A: You are: Mr./Ms Liu, the sales representative of Weipeng
13、Appliances Co., Ltd Greet and make self-introduction Ask if he or she is interested in any product Introduce your latest products Express your thanks and good wishes,B: You are: Mr./Ms. Coleman, the purchasing specialist of SMT Company Make self-introduction Show your interests in electric fans Ask
14、for catalogue , price list, samples & other relevant information Express willingness for further contact.,Consolidation Practice,Group Discussion and Collection for Language Materials,Please give different sentences and patterns to perform each sub-task after discussion.,Consolidation Practice,Prepa
15、ration for the Role Play,Prepare for the dialogue according to your roles and each group assign a representative to do the situational dialogue.,Consolidation Practice,Performance of the Role Play,Perform the conversation with the student from the other group.,Consolidation Practice,Remark and Assessment,Comment & Assignment,How can we consider a trade fair as a successful one?,Topic Speech,Thank You!,