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1、阿里巴巴 版权所有 1999-2005,On Credit-Building Up in E-Commerce Environment,WANG Guo-An (Andrew) Professor of International Trade Vice Director of International Affairs Office Zhejiang Gongshang University, China Fax: 86-571-28877312 28008050 E-mail: Alternative e-mail: http:/ 版权所有 1999-2005,Outline,The
2、development of e-commerce in China The flow of information, logistic and capital in e-commerce The three major barriers in e-commerce development Credit-build up in ecommerce,阿里巴巴 版权所有 1999-2005,Three Periods of E-commerce Development in China,Enlightenment period（1994-1997） Initial period（1998-2000
3、） Application and rapid development period （2001-now）,阿里巴巴 版权所有 1999-2005,Enlightenment period（1994-1997）,On April 20, 1994 China was officially recognized as one of the Internet members in the world. From the spring of 1995, Internet services began to be available to the general public in China. In
4、 January 1995, a group of young pioneers headed by Mr. HE Yi-bing and Mr. Jack MA, the boss of A crashed into this brand-new field. The characteristics of the e-business environment for the pioneers Few knew the Internet Business leaders were very reluctant to spend money on Internet ventures No law
5、s or rules at all available regarding e-business in China Internet infrastructure was very poor and undeveloped,阿里巴巴 版权所有 1999-2005,Initial stage of e-commerce （1998-2000）,website + E-mail=E-commerce Chinese enterprises seldom renewed their websites and they hardly checked e-mails.,阿里巴巴 版权所有 1999-20
6、05,Application and rapid development period （2001-now）,Wide Internet applications in all sectors after 11 years of development Search engine, online education, online banking, online auction, Internet Ads, online news, online VOD services, free and charged email services, SMS, online recruitment, on
7、line information and online gaming are available. Foreign trade firms, security companies, financial institutions, airline ticket booking, hotel reservations, banking services, colleges and universities are computerized and they conduct much of their day-to-day business online.,阿里巴巴 版权所有 1999-2005,C
8、hinese e-commerce development until now,Website +e-mail +promotion=e-commerce Website +e-mail +promotion +sale online=e-commerce Website +e-mail +promotion +sale online+ payment online=e-commerce,阿里巴巴 版权所有 1999-2005,Fully developed e-commerce,Website +e-mail+ promotion +sale online +payment online +
9、modern logistics= e-commerce,阿里巴巴 版权所有 1999-2005,logistics,“Three flows” in e-commerce,capital,information,阿里巴巴 版权所有 1999-2005,What is your greatest concern when you go shopping online?,Poor commercial credit and lack of mutual trust The greatest concerns for the Chinese netizens are poor quality of
10、 online products, poor after-sales services, poor credit of the producer, unreliable online information, inconvenient payment methods and delayed delivery and lack of a nation-wide credit assessment system has to be set up. (China Internet Information Center ( http:/),阿里巴巴 版权所有 1999-2005,Three major
11、 barriers to Chinas e-commerce development,Enterprise Credit Evaluation System,Online Payment System in Banks,Legislation in E-commerce,Development Of E-commerce,阿里巴巴 版权所有 1999-2005,Credit building up in e-commerce,Perfecting Enterprise Credit Evaluation System,Online payment system,Legislation by g
12、overnment,FOR ENTERPRISES,阿里巴巴 版权所有 1999-2005,The importance of commercial credit online,Zhang Weiying , a professor of Guanghua School of Management at Beijing University, argued that the Internet dramatically decreases the cost of production and obtaining business information, but makes the identi
13、fication of the reliable information very difficult at the same time. So it is urgent to set up an enterprise credit evaluation system, without which we can not conduct e-commerce. E-commerce is based on credit and mutual trust, without which no transactions can be concluded. Sources: Netizens Storm
14、 in 2004Research report on Chinese Netizens,阿里巴巴 版权所有 1999-2005,Case：Establishment of Trust Pass Community at alibaba,AV certification Transaction behavior valuation Time accumulation Supervision of e-community Files of Trust Pass My Trade Activity Index of Trust Pass,阿里巴巴 版权所有 1999-2005,Ways to bui
15、ld up the credit of the enterprise online,Cultivation the fame of the enterprise and the brand name Certification by the third party Professional degree of e-commerce Information transparency and openness Trading maturity Third party payment platform,阿里巴巴 版权所有 1999-2005,Credit status certification b
16、y the third party,E.g. Huaxia, Xinhuaxin, Asian Company Profiles Ltd.,阿里巴巴 版权所有 1999-2005,Professional degree of e-commerce,Construction of the website Providing updated information Careful attention to enquiries and offers efficiently Prompt reply to e-mail messages Satisfactory after-sale service
17、(return policies),阿里巴巴 版权所有 1999-2005,阿里巴巴 版权所有 1999-2005,Information transparency and openness,Information of the related products: prices, designs, color, models etc Information of the related company: business license, business scope, history, registered capital etc Certification of the products
18、and the company: ISO9000 (quality) ISO14000 (environment) ISO18000 (safety) QS ( food quality safety in China ):effective on August 1, 2003, in strict conformity with those of the USA, EU and Japan. SA8000 is compulsory in the USA and it attaches importance to social responsibilities of the enterpri
19、ses. TL9000 (telecommunication),阿里巴巴 版权所有 1999-2005,阿里巴巴 版权所有 1999-2005,Trading Maturity,The period of time dealing in the line Customers evaluation and comments The third partys evaluation,阿里巴巴 版权所有 1999-2005,阿里巴巴 版权所有 1999-2005,Payment without the third party,buyer,seller,Pay to seller,ship to buy
20、er,阿里巴巴 版权所有 1999-2005,Third Party Payment at or alipay,buyer,Third party,seller,2. pay to third party,5. Inspect the goods and tell the third party to pay,3.instruct seller to ship,6. pay to seller,4. effect shipment,1.determine the required product,阿里巴巴 版权所有 1999-2005,Establishment of credit and
21、mutual trust online,E-business legislature Online payment system among banks Online national enterprises evaluation system Building up the credit by the enterprise itself is the key,阿里巴巴 版权所有 1999-2005,Thanks for your attention ! WANG Guo-An (Andrew) Professor of International Trade Vice Director of International Affairs Office Zhejiang Gongshang University, China E-mail: http:/