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1、The Utilization of Patent Information,Inner Mongolia Yili Industrial Group Co., Ltd. September 2010,Yili Group Profile,Inner Mongolia Yili Industrial Group Co., Ltd. is the flagship of Chinas dairy industry with the largest and the most complete product line, as well as the only one of Chinese enter
2、prises which supplies dairy products for the Olympics and the World Expo successively on a basis of a standard quality.,Yili Group Profile,More than 1,000 series of Yili brand products, such as: popsicle, ice cream, milk powder, milked tea powder, asepsis milk, yoghurt, and cheese are made by affili
3、ated enterprises of Yili Group. Among them, Classic Milk, Low-Lactose Nutrition Milk, Chang Qing Probiotics Yoghurt, “Jinlingguan”Formula Powder for babies and infants, Chocliz Serials, etc. are highly welcomed by consumers.,Yili Group Profile,Main business income of Yili Group reached 24.208 billio
4、n yuan in 2009, a year-on-year growth of 12.4 percent. In the first quarter of 2010, Yilis sales volume was up to 7.014 billion yuan, an increase of 37 percent. Yili Groups brand value has surged to 20.545 billion in 2009 , and ranked first in the dairy industry for the sixth time with absolute adva
5、ntage.,Development of Intellectual Property Rights,Strategic goals of IPRs are:,Respect the IPRs of others, create, protect and use our own intellectual property rights to improve the enterprises core competence.,Development of Intellectual Property Rights,IP Organization Chart of Yili Group,Decisio
6、n-Making Level,Quality Management Department,Legal Department,Security Department,Ice Division,Milk Powder Division,Yoghourt Division,Raw Milk Division,Liquid Milk Division,Development of Intellectual Property Rights,IP Organization Chart of Yili Group,Decision-Making Level,Quality Management Depart
7、ment,Legal Department,Security Department,Ice Division,Milk Powder Division,Yoghourt Division,Raw Milk Division,Liquid Milk Division,Mainly make decisions to all maters relating to intellectual property rights in internal organizations, such as IP strategy, mechanism, system, building and management
8、 of the system, etc.,Development of Intellectual Property Rights,IP Organization Chart of Yili Group,Decision-Making Level,Quality Management Department,Legal Department,Security Department,Ice Division,Milk Powder Division,Yoghourt Division,Raw Milk Division,Liquid Milk Division,responsible for the
9、 groups IP matters, including management, application, analysis, plan, protection scheme, practice, etc.,responsible for IP litigation,responsible for IP protection (cracking down on IP infringements),Development of Intellectual Property Rights,IP Organization Chart of Yili Group,Decision-making Lev
10、el,Quality Management Department,Legal Department,Security Department,Ice Division,Milk Powder Division,Yoghourt Division,Raw Milk Division,Liquid Milk Division,Five divisions have IP relevant administrative departments and designate staff for intellectual property work.,Development of Intellectual
11、Property Rights,Intellectual Property System of Yili Group 1. Intellectual Property Management Regulations of Inner Mongolia Yili Industrial Group Co., Ltd. 2. Commercial Secrets Management Regulations of Inner Mongolia Yili Industrial Group Co., Ltd. 3. Instruction Manual for Intellectual Property
12、of Inner Mongolia Yili Industrial Group Co., Ltd.,Development of Intellectual Property Rights,As of December 31, 2009, Yili Group has applied for 1017 patents, among which 221 are inventive patents. Since 2005, the number of inventions and utility model applications of Yili Group has maintained an i
13、ncreasing trend for years.,Development of Intellectual Property Rights,In December 2005, Yili Group established Chinas first and the only Patent Information Service Platform for dairy industry. In May 2006, Yili Group was awarded as the Second Batch of National Advanced Unit of Enterprise and Public
14、 Institution Patent Experimentation.,Development of Intellectual Property Rights,In September 2009, Yili Group was awarded as the National Model Unit of Enterprise and Public Institute IPR, which is unprecedented in domestic dairy industry.,The Role of Patent Information,Risk Analysis of IPRs,Patent
15、 Application,Monitoring and Warning,Grasp market trends, consolidate market position,Patent search, Patent analysis,The Role of Patent Information,Yili Group always adhere to pinciples of driving business development with independent innovation and protecting market position with intellectual proper
16、ty in the process of market developing. Risk Analysis of IP for New Products before R&D Ensure new products not infringe IPRs of others Find the innovation in the invention of new product and technology and make an application to protect product, technology and the future consumer market.,The Role o
17、f Patent Information,Starting from the patent application, R&D and IP personnel will search patents according to relevant regulations, and put search results in the patent application notice.,The Role of Patent Information,In the patent search, Yili Group has its unique search channel, the Patent In
18、formation Service Platform for Foreign and Domestic Dairy Industry, jointly established with the State Intellectual Property Publishing House. initiated in 2005 upgraded in 2008,The Role of Patent Information,The upgraded service platform can be searched more efficient and faster to the expectation
19、of R&D personnel. enhance the work efficiency of R&D personnel help R&D to timely and effectively grasp technical trends in the industry, adjust the line of products and learn more about the market momentum.,The Role of Patent Information,Patent search, monitoring and risk analysis are not only used
20、 in the process of product R&D, but also play their unique role in product marketing and market planning. Yili Group issues Quarterly IP Analysis Report to each division. IP conditions within the company and suggestions and opinions upon them Yili Group issues timely IP early warnings and the latest trends of the industry to its production division based on IP monitoring.,Thank you for your attention!,