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1、 SMB Group | www.smb- | surveyssmb- | Phone: (508) 410-3562 2014 Small and Medium Business Routes to Market Study Timely, Accurate Information to Help Drive Strategic Business Decisions Small and medium businesses (SMBs, with 11000 employees) constitute 99% of employer firms in the U.S. and account
2、for more than 50% of total IT spending (Source: SMB Group estimates and U.S. Census Bureau data). SMB Groups 2014 Small and Medium Business Routes to Market Study will help technology product, software and service providers deepen their understanding of what technology solutions SMBs are buying and
3、plan to buy; how they discover, shop for, evaluate and purchase different types of solutions; top information and influencer sources; and top purchase channels. The study will also provide trending insights based on data comparisons with SMB Groups 2012 Small and Medium Business Routes to Market Stu
4、dy. Study results and analysis will help vendors make well-informed marketing, product development, media and channel decisions to successfully reach, influence and market to North American SMBs with 11,000 employees. Business Issues The cloud, social media influences, and Internet and mobile market
5、places are dramatically reshaping how SMBs learn about, shop for and buy technology solutions. Vendors that understand how SMB technology solution discovery, consideration and buying behavior are changing will be better positioned to gain share in this large, diverse market. SMB Group Solution The S
6、MB Group 2014 SMB Routes to Market Study will identify how small and medium businesses discover, evaluate, shop for and purchase technology solutions. It will assess technology investments in the past two years and plans for the next 12 months for key business and infrastructure solution areas: Busi
7、ness Solution Areas Infrastructure Solution Areas Business intelligence and analytics Desktop virtualization Customer relationship management Server virtualization Collaboration Security ERP, Financials and accounting Data backup and storage Marketing automation Integration Workforce management Key
8、questions will examine: SMB business and technology characteristics, attitudes, challenges and opportunities Technology purchases in the past two years and technology purchases planned in the next 12 months by solution area Current and planned deployment methods (cloud versus on-premises) by solutio
9、n area Level of business benefit provided by solution area Key discovery and information sources for technology information Key influencers and guidance sources in the evaluation process How SMBs select purchase channels (VAR, service provider, direct, etc.) for technology solutions Budgets, plans,
10、purchase processes and roles Differences in solution adoption based on company size, industry, company age and phase of business Current and planned technology budgets SMB Group | www.smb- | surveyssmb- | Phone: (508) 410-3562 Study Methodology 2530-question web-based survey Random sample of 750+ co
11、mpanies in 11000-employee size bands across a distribution of industries Respondents will be: o Key decision makers: Owners/CEOs, partners and office managers in small businesses; CIOs and departmental decision makers in medium businesses o Segmented into 14, 59, 1019, 2049, 5099, 100249, 250499, an
12、d 5001000 employee segments o Segmented into 12 vertical industries Comparison to similar data points from the 2012 SMB Routes to Market Survey to provide trend analysis. Benefits Vendor sponsors will gain a clear, updated picture of how SMBs discover, learn about, evaluate, shop for and buy technol
13、ogy solutions, enabling them to: Align marketing and promotional initiatives more closely with SMB business information source preferences. Successfully differentiate and align channels for different products and services. Formulate more relevant and compelling messages for different channels and cu
14、stomers. Build more effective go-to-market plans and channel strategies. Deliverables The 2014 Small and Medium Business Routes to Market Study sponsor package includes: A personalized kick-off meeting to gain sponsor input to help shape specifics of the study Regular updates about the project plan
15、and progress A survey data analysis report containing detailed survey results, data analysis and trend information for routes to businesses by employee size and industry segments A tailored presentation presented by the authors of the study, with focused implications and recommendations for each spo
16、nsor Inquiry: 3 hours of consulting, inquiry, additional crosstabs, etc., tailored to sponsor requirements Additional post-survey opportunities include co-branded whitepapers, webinars, blog series and other marketing collateral to promote vendor thought leadership in this area. Sponsorship and Pric
17、ing 2014 SMB Routes to Market Study 2014 SMB Routes to Market Study Sponsorship Package: $18,000 (U.S.) Collaboration with SMB Group analysts and input into the survey design Survey questionnaire Data analysis presentation (PowerPoint) and Q&A 3 hours of inquiry time Basic Package (Survey Questionnaire and PowerPoint Report): $16,000 Survey questionnaire Data analysis presentation in PowerPoint Please contact us if youd like to learn more about this studys specifics: surveyssmb-