《Harris Poll：大学生移动设备使用情况调查报告.pdf》由会员分享，可在线阅读，更多相关《Harris Poll：大学生移动设备使用情况调查报告.pdf（47页珍藏版）》请在三一文库上搜索。
1、Pearson Student Mobile Device Survey 2014 National Report: College Students Conducted by Harris Poll Field dates: February 13 March 12, 2014 Report date: May 16, 2014 Table of Contents Background How college students currently use mobile devices for school work, and how they expect to use them for s
2、chool work in the future; Students attitudes towards mobile devices for learning, with a special focus on tablets; and Preferences for different types of digital devices when reading, studying, taking notes, and doing other school-related activities. 3 Pearson Student Mobile Device Survey: College S
3、tudents May 16, 2014 Research Methodology This survey was conducted online within the United States by Harris Poll on behalf of Pearson between February 13 and March 12, 2014. The survey was conducted among 1,228 college students. Qualified college students were U.S. residents between the ages of 18
4、 30 who were enrolled in either a 2-year college, 4-year college or university, or graduate school. Data were weighted to be representative of the college student population in the U.S. Figures for age, gender, full-time/part-time enrollment, school type, race/ethnicity, region and household income
5、were weighted where necessary to bring them into line with their actual proportions in the population. This survey was part of a larger study on students in the U.S. that also included 4th through 12th graders. All sample surveys and polls, whether or not they use probability sampling, are subject t
6、o multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with non-response, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Poll avoids t
7、he words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal. 4 Pearson S
8、tudent Mobile Device Survey: College Students May 16, 2014 Research Methodology (continued) Notes on reading this report 5 Throughout this report, we mention various mobile devices. Below are the definitions and accompanying images that were provided in the survey. Smartphone (a cell phone with inte
9、rnet access) Hybrid or “2 in 1” computer (a mobile device that has the features of a tablet and a laptop, such as a touch screen and a keyboard) Laptop, notebook or Chromebook computer Tablet Pearson Student Mobile Device Survey: College Students May 16, 2014 Research Methodology (continued) Notes o
10、n reading this report 6 Pearson Student Mobile Device Survey: College Students May 16, 2014 At certain questions, trended data from the 2013, 2012 and 2011 Students and Tablets surveys are included where relevant. The 2013 survey was conducted online from January 28 February 24, 2013 among 1,206 col
11、lege students. The 2012 survey was conducted online from January 9 January 27, 2012 among 1,206 college students The 2011 survey was conducted online from March 8 March 31 among 1,214 college students. This report also references data for regular tablet usage from the 2013 Students and Tablets surve
12、y. In the 2013 study, students were asked if they regularly used a small or full-size tablet, where the current study asks if they regularly use a tablet (without mention of size). In comparing results from the 2013 and 2014 studies, the percentage for tablet usage in 2013 is the combined result for
13、 full-size and small tablet usage. Significant differences between subgroups at the 95% confidence level are indicated by arrows or capital letters (A, B, C). A dash represents a value of zero. An asterisk represents a value greater than zero but less than one. Numbers may not add up to 100% due to
14、rounding. EXECUTIVE SUMMARY 7 Pearson Student Mobile Device Survey: College Students May 16, 2014 Executive Summary College students have high interest in tablets for school work, but mixed feelings when it comes to the future use of mobile devices in the classroom. The vast majority of college stud
15、ents agree that tablets will transform the way college students learn in the future (81%) and that they make learning more fun (74%). They are somewhat less positive when asked whether tablets help students learn more efficiently (66%) and whether tablets help students perform better in class (62%).
16、 When asked about their future use of mobile devices in class, one in three (36%) students would like to use mobile technologies more often than they do now, one half (48%) say their usage is just right, while one in five (17%) would like to use mobile devices less often than they do now. - The perc
17、entage of students saying they would like to use mobile devices “more often” declined significantly, from 43% in 2013 to 36% in 2014. 8 Pearson Student Mobile Device Survey: College Students May 16, 2014 Executive Summary Usage of smartphones is still outpacing the usage of tablets. Eight in ten (83
18、%) college students regularly use a smartphone, up significantly from 72% in 2013. Smartphones are now close to laptops (89%) as the mobile device students are most likely to use on a regular basis. 45% of college students report that they regularly use a tablet, up from the 40% who reported using a
19、 tablet last year. 84% of college students own a smartphone, up from 72% in 2013. 45% own a tablet, up from 38% a year ago. 8% own a hybrid or 2-in-1 computer. Students who own a smartphone are most likely to own the standard size phone (95%), as opposed to the large phone or phablet (6%). 29% of st
20、udents who own a tablet have a separate keyboard they can use with that tablet. 9 Pearson Student Mobile Device Survey: College Students May 16, 2014 Executive Summary Laptops are still the most commonly used mobile device for school work. More students use smartphones regularly for school work than
21、 use tablets. Roughly one in five students use a hybrid laptop/tablet. Nine in ten (89%) college students use a laptop, notebook or Chromebook computer every week in order to do their school work. By comparison, 56% use a smartphone and 33% a tablet. 12% use a hybrid. The standard size smartphone (9
22、5%) and large size tablet (45%) are the most commonly used of these two mobile devices. College students typically use a single mobile device during an average school day. Nearly four in ten use two or more devices. The majority of college students (54%) use only one mobile device on a typical schoo
23、l day. Four in ten (37%) use two or more devices. During a typical school day, students are most likely to use a laptop (72%) or smartphone (37%), followed by a tablet (21%) or hybrid (7%). 10 Pearson Student Mobile Device Survey: College Students May 16, 2014 Executive Summary Which devices do stud
24、ents want to use next year? Currently, 12% of college students use a hybrid for school work on a weekly basis. 24% say they would like to use hybrids a lot/a great deal for school work during the 2015 school year. One in three (33%) students currently use a tablet at least twice a week for school wo
25、rk. This percentage is similar to the 36% who say they want to use a tablet a lot/a great deal for school work next year. 56% of students now use a smartphone at least twice a week for school work. This percentage drops to 34% when asked if they would like to use a smartphone a lot/a great deal for
26、school work next year. 11 Pearson Student Mobile Device Survey: College Students May 16, 2014 Executive Summary For the most part, college students prefer not to switch to a smartphone or tablet that is larger or smaller than the one they now use. Most college students (86%) continue to prefer the s
27、tandard size tablet. However, there is a small but noticeable shift towards using the phablet next year (14% vs. 5% currently). The large 10” tablet remains the preferred tablet for school work (46% in 2015 vs. 45% currently). Students are more interested in using a tablet with separate keyboard. De
28、spite their current lack of experience in using tablets with separate keyboards, two in five college students (44%) would like to use a tablet with a separate keyboard during the next school year. 12 Pearson Student Mobile Device Survey: College Students May 16, 2014 DETAILED FINDINGS 13 Pearson Stu
29、dent Mobile Device Survey: College Students May 16, 2014 COLLEGE STUDENTS ATTITUDES TOWARDS TABLETS AND OTHER MOBILE DEVICES 14 Pearson Student Mobile Device Survey: College Students May 16, 2014 One in three college students consider themselves an “early adopter” of electronic devices. Pearson Stud
30、ent Mobile Device Survey: College Students May 16, 2014 15 Base: College Students: n=1228 Q705. Which best describes you about electronic devices and technology? 35% 54% 11% I usually wait until I see others try new technology, and then I will try it myself I am among the first people to check out a
31、 new electronic device or gadget I tend to wait a long time to try new technology Technology Adoption 16 Arrows indicate significant differences at the 95% confidence level. Base: College Students (2014: n= 1228; 2013: n=1206, 2012: n=1206, 2011: n=1214) Q945. How much do you agree or disagree with
32、the following statements? College Students Attitudes Towards Tablets (% Strongly/Somewhat Agree) 44% 51% 48% 70% 78% 69% 64% 66% 63% 78% 83% 79% 62% 68% 67% 80% 84% 83% 62% 66% 67% 74% 75% 82% 81% Tablets help students perform better in classes Tablets help students study more efficiently Tablets wi
33、ll effectively replace textbooks as we know them today within the next 5 years Tablets make learning more fun I know more than my professors about how to use tablets and other computers for learning Tablets encourage students to buy digital textbooks instead of print textbooks Tablets will transform
34、 the way college students will learn in the future 2014 2013 2012 2011 Pearson Student Mobile Device Survey: College Students May 16, 2014 NA NA NA College students expectations for tablets remain high, especially tablets role in transforming future learning and the use of digital textbooks. Three i
35、n four feel they know more about tablets than their professors. 36% 48% 17% 43% 44% 13% I would like to use mobile devices more often in class I am currently using mobile devices at just the right amount in class I would like to use mobile devices less often in class 2014 2013 17 Arrows indicate sig
36、nificant differences at the 95% confidence level. Base: College Students: 2014: n=1228; 2013: n=1206 Q935. Which of the following best describes how you would like to use mobile devices in class? Attitudes Towards Mobile Device Usage in Class 2014 vs. 2013 Fewer students than in 2013 want to use mob
37、ile devices more often in class. Pearson Student Mobile Device Survey: College Students May 16, 2014 Pearson Student Mobile Device Survey: College Students May 16, 2014 18 COLLEGE STUDENTS ATTITUDES TOWARDS TABLETS AND OTHER MOBILE DEVICES A Closer Look . More men than women see themselves as early
38、adopters and want more technology in the classroom. By ethnicity, African Americans are the most likely to be early adopters. The willingness to adopt new technologies plays a key role in tablet ownership with tablet owners nearly twice as likely as non-owners to be early adopters. Men are twice as
39、likely as women to see themselves as early adopters of new technologies (48% vs. 24%). Men are also more likely than women to want to use mobile devices more often in class (43% vs. 30%). In contrast, women are more likely to say that their usage of mobile devices is just right (53% vs. 42%). Africa
40、n American students are more likely than either White or Hispanic students to consider themselves “early adopters” (52% vs. 32% vs. 37%).). Tablet Owners are nearly twice as likely as Non-Owners to consider themselves early adopters of new technologies (46% vs. 26%). Pearson Student Mobile Device Su
41、rvey: College Students May 16, 2014 19 PERSONAL MOBILE DEVICE USAGE AND OWNERSHIP 89% 83% 45% 11% 1% 91% 72% 40% NA 0% Laptop, notebook or Chromebook computer Smartphone Tablet* Hybrid or “2 in 1” computer None of these 2014 2013 Pearson Student Mobile Device Survey: College Students May 16, 2014 20
42、 Arrows indicate significant differences at 95% confidence. Base: College students: 2014: n=1228 2013: n=1206 Q708 Which of the following devices do you regularly use, either at home, at school or somewhere else? Device Usage Among College Students Nine in ten college students use a laptop on a regu
43、lar basis. Eight in ten use a smartphone. Just under half regularly use a tablet, while roughly one in ten regularly uses a hybrid. Smartphone and tablet usage are up significantly from last year. *Note: The percentage for tablet usage in 2013 is the combined result for full-size and small tablet us
44、age. Pearson Student Mobile Device Survey: College Students May 16, 2014 21 Arrows indicate significant differences at 95% confidence Base: College students: 2014: n=1228 2013: n=1206 Q710. Which of the following devices do you personally own? Device Ownership Device ownership is nearly identical to
45、 device usage. Most college students own a laptop and a smartphone. Just about half own a tablet, while just under one in ten owns a hybrid. Smartphone and tablet ownership increased significantly over the past year. 89% 84% 45% 8% 1% 90% 72% 38% N/A 0% Laptop Smartphone Tablet* Hybrid or “2 in 1” c
46、omputer None of these 2014 2013 *Note: The percentage for tablet usage in 2013 is the combined result for full-size and small tablet usage. Pearson Student Mobile Device Survey: College Students May 16, 2014 22 Size of Smartphone Size Currently Owned (Among smartphone owners) Base: Owns smartphone;
47、College students: n=1002 Q715. What size is the smartphone that you personally own? (Multiple response) 95% Standard size* 5% Large size smartphone or phablet* Nearly all smartphone owners own the standard size smartphone. Very few own a large size smartphone or phablet. *Such as the Apple iPhone, S
48、amsung Galaxy S4, HTC One or Nokia Lumia *Such as the Samsung Galaxy Note, the Nokia Lumia 1520 or the HTC One Max 38% 25% 45% Total LARGE (about 10“, such as the Apple iPad or Google Nexus 10) MEDIUM (about 8“ - 9“, such as the Amazon Kindle Fire HDX 8.9, Lenovo Think Pad 8 or Samsung Galaxy Tab 5)
49、 SMALL (about 7“, such as the Apple iPad Mini 2 or iPad Air, Google Nexus 7 or Amazon Kindle Fire) Pearson Student Mobile Device Survey: College Students May 16, 2014 23 Size of Tablet Currently Owned (Among tablet owners) Base: Owns tablet; College students: n=544 Q725. You said that you personally own a tablet. What size is the tablet(s) that you personally own? (Multiple res