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1、Mateial Design 数字时代的新设计 10 6 E W 视觉设计专家 Before NOW 数字化时代 数字时代的设计趋势是什么？ 拟物化扁平化后扁平化 数字时代设计的演变 数字时代早期-解决用户认知问题 What is this? 拟物无法满足抽象的需求 最纯粹的扁平化设计代表 纯扁平是不是最好的设计？ Next? 扁平化之后设计该何去何从 设计永远站在科技与人文的十字路口 Material Design 科技 人文 Step Back ! ? ? A material metaphor is the unifying theory of a rationalized space
2、and a system of motion. The material is grounded in tactile reality, inspired by the study of paper and ink, yet technologically advanced and open to imagination and magic. Material is the metaphor 工业时代信息传播的介质是什么？ 数字时代信息传播的介质是什么？ 理念启发形式，而没有形式的创造，理念 就无所依附，无有价值。 Link Lolli ALL IN ONE Authentic Motion
3、Perceiving an objects tangible form helps us understand how to manipulate it. Observing an objects motion tells us whether it is light or heavy, fl exible or rigid, small or large. Motion in the world of material design is not only beautiful, it builds meaning about the spatial relationships, functionality, and intention of the system. 理想与现实的距离 One more time Thanks!