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1、 2014 Newzoo Sizing & Profiling eSports Popularity Free Data Report Featuring High-level Results of Newzoos Consumer Research APRIL 2014 Image courtesy of Turtle Entertainment /ESL 2014 Newzoo Sizing & Profiling eSports Popularity in the West Introduction Relevant Free Trend Reports PC Gaming. Power
2、 to the People. (Newzoo) eSports. Digital Games Market Trends Brief. (SuperData) Peter Warman Co-founder & CEO Newzoo Long established in Asia, eSports and free-to-play, have now broken out of their niche and into Western markets. Does this prove there is a direct relationship between the two phen
3、omena? At Newzoo, we believe so. It is not surprising that it is free-to-play titles such as League of Legends, Dota2 and World of Tanks that are currently leading the West in eSports. Time spend has now become an equally important KPI as money spend for game companies, and that is essentially what
4、eSports does. It gives gamers the opportunity to spend even more time on their favourite game franchise and ultimately money. But just how big is the eSports boom in the West? And who are the eSports viewers and active participants? What is the ROI for game companies investing in this space? It is o
5、ur responsibility at Newzoo to make sure we can answer these questions, for our clients and for any other company interested in this space. We are happy to be able to share some first high-level results with you in this document. Andrei Yarantsau, VP of Publishing at Wargaming: “eSports is an integr
6、al part of our our strategy. In 2013, over 200,000 gamers registered for our World of Tanks eSports tournaments. We invested $8M dollar in 2013 and expect to invest over $10M this year.” eSports Viewership & Prize Money Explodes SuperData reports on trends, viewership and prize money trends eSports
7、viewers are dedicated viewers. An average eSports viewer watches over 10 times a month, with a session length of 2.2 hours. eSports is a key marketing vehicle and revenue driver for online game publishers. Companies like Riot Games, Wargaming, Valve and Ubisoft are all placing bets on competitive ga
8、ming in 2014. Major brands are experimenting with eSports. Companies Intel, RedBull and Coca-Cola are looking to reconnect with affluent young males (18-34 years old) via competitive gaming. Source: SuperData, eSports Games Market Trends Brief 2014 Newzoo 2014 Newzoo Sizing & Profiling eSports Popul
9、arity Examples of eSports analyses performed in the Newzoo Data Explorer APRIL 2014 Image courtesy of Turtle Entertainment /ESL 2014 Newzoo Work Situation of eSports Enthusiasts Compared to the total population, age 10 to 50, Germany 2014 Newzoo, Graph generated in and exported from the Newzoo Data
10、Explorer eSports Enthusiasts Total Population Work Situation GERMANY 75% of eSports Enthusiasts has a full-time job versus 58% for the total population Game Spending of eSports Enthusiasts Compared to all gamers, age 10 to 50, France eSports Enthusiasts All Gamers Total Budget Spent on Gaming FRANCE
11、 2014 Newzoo, Graph generated in and exported from the Newzoo Data Explorer 91% of eSports Enthusiasts spends money on games versus 65% for all gamers Franchise Popularity amongst eSports Enthusiasts Compared to all gamers, age 10 to 50, UK eSports Enthusiasts All Gamers Game Franchises Played UNITE
12、D KINGDOM 2014 Newzoo, Graph generated in and exported from the Newzoo Data Explorer 24% of eSports Enthusiasts plays World of Tanks versus 5% for all gamers 2014 Newzoo, Graph generated in and exported from the Newzoo Data Explorer Console Use amongst eSports Enthusiasts Compared to all console gam
13、ers, age 10 to 50, US eSports Enthusiasts All Console Gamers Consoles Played On US 23% of eSports Enthusiasts plays on Xbox One versus 7% for all console gamers Mobile Game Spending of eSports Enthusiasts Compared to all mobile gamers, age 10 to 50, Netherlands and Belgium eSports Enthusiasts that p
14、lay mobile games All Mobile Gamers Spending on mobile games NETHERLANDS & BELGIUM 2014 Newzoo, Graph generated in and exported from the Newzoo Data Explorer 28% of eSports Enthusiasts mobile gamers are average to big spenders versus 8% for all mobile gamers 2014 Newzoo Sizing & Profiling eSports Pop
15、ularity Research topics and Newzoo products and services APRIL 2014 Image courtesy of Turtle Entertainment /ESL 2014 Newzoo The full topic list can be found here: Fresh new topics included in our latest batch of primary consumer research include: eSports interest and participation: e.g. video, comp
16、etitions, events, franchises In-depth media behavior across screens: e.g. music & video streaming, ebooks, on-demand & pay TV Social / Chat applications: e.g. Instagram, Twitter, Vine, Pinterest, Snapchat, Whatsapp, Kakao Subscriptions: e.g. Xbox Live Gold, PlayStation Plus, Steam, Spotify, Netflix,
17、 HBO Global payment brands: e.g. Visa, MasterCard, PayPal, PaySafe Card Hardware peripheral brands: e.g. Plantronics, Razer, Kingston, Roccat, Madcatz, Steel series Hardware peripheral outlets: e.g. e-tail versus retail, store brands Headsets: e.g. use, buying intention, desired features, brand, bud
18、get, e-tail vs retail, platform Source to discover new games: e.g. friends or family, magazines, rankings in app store Customer journey: e.g. reason to start playing games, start spending, reasons to stop Fresh Market Data Available on 12 countries* Over 200 variables to cross-analyze in our Newzoo
19、Data Explorer *US, UK, GER, FR, NL, BE, POL, TUR, JP, KOR, CN, VN 4,000 Fresh data available on countries: US, UK, Germany, France, Netherlands, Belgium, Poland, Turkey, China, Japan, Korea, Vietnam Market segment scope 200+ topics, all segments: General, MMO, Mobile, Casual/Social, PC/Mac, Console
20、 Includes 12 months online access (Data Explorer) Unlimited number of users Continuous custom analysis support Tool training Pricing 10 COUNTRIES 18,000 6 COUNTRY 12 MONTHS ACCESS COUNTRIES 12 MONTHS ACCESS 10 COUNTRIES 29,000 12 COUNTRIES 12 MONTHS ACCESS Get access to our latest (eSports) market d
21、ata Cross-analyze over 200 topics yourself or use our custom analysis support In-Depth Country Insights Data Explorer Subscriptions Other Products & Services $5,500USD $24,800USD $40,000USD 1 US UK GER FR BE NL PL TR CN KOR VN JP IT ES RU BR AUS CAN Available now Available later this year Contact Wy
22、be Schutte, 1 Global / Regional Revenues Global Games Market Data Benchmarking Franchises In-depth Franchise Dashboards AppStore Revenues & Downloads Monthly AppStore Reports Custom Research Projects Quantitative & Qualitative 2014 Newzoo Looking for more free insights? Check out our website for monthly rankings, infographics, blogposts and reports APRIL 2014 Image courtesy of Turtle Entertainment /ESL 2014 Newzoo