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1、Amazon Appstore for Android 亚马逊应用商店亚马逊应用商店 Douglas Raymond Director, Amazon Appstore China Amazon and Mobile 亚马逊和移动终端 Amazon continues to provide new ways for customers to find, discover, and buy digital and physical products using mobile devices. AMAZON SERVICES CONFIDENTIAL 2 AMAZON SERVICES CONFI
2、DENTIAL 2012 A, Inc. or its Affiliates 33% 29% 38% $50$50-$200$200+ Amazons Large and Active Audience 亚马逊庞大的活跃用户群亚马逊庞大的活跃用户群 Monthly Unique Visitors (US): 105MM 5.9 Active Global Customer Accounts: 209MM Avg. Daily Unique Visitors (US): 14.1MM Note: Active Customer Accounts are unique email addresse
3、s that have placed an order in the last 12 months Sources: 1. Sources: Amazon Investor Relations “A Announces First Quarter Sales up 22% to $16.07 Billion”; 2. ComScore PlanMetrix March, 2013. 1 2 2 2 10% 26% 19% 45% 0-1818-3435-4445+ 11% 38% 51% $25K$25K-$75K$75K + Household Income of Amazon Unique
4、 Visitors2 Age Composition of Amazon Unique Visitors2 % of Amazon Shoppers Who have Made an Online Purchase2 Amount Spent 3 Avg. Visits per Visitor per Month (US): 4 Amazon helps you grow your business 亚马逊帮助您拓展业务 Customer Reach Reach a large and growing community of customers with Kindle Fire tablet
5、s, already in the millions Monetization Whether you monetize through paid apps, in-app purchases, or mobile advertising, Amazon provides a way to increase your conversion rates All customers have a payment method on file, and Kindle Fire tablets sold by Amazon are pre-registered Low Investment Choos
6、e to target specific Kindle Fire tablets, and develop with our easy to integrate SDK, simplifying development and updates Over 75% of Android apps that weve tested on Kindle Fire work without any additional work required AMAZON SERVICES CONFIDENTIAL 5 Amazon and You 亚马逊为您带来 Customer Reach Monetizati
7、on Low Investment AMAZON SERVICES CONFIDENTIAL Distribute in Nearly 200 Countries Worldwide 发布至全球近200个国家 Amazon Appstore launched in China in May Launched Kindle Fire tablets in China this June Available in nearly 200 countries worldwide, including the U.S., Europe, China, Japan, with more to come 6
8、 Sources:1. A; A Press Release: “A Announces Fourth Quarter Sales up 22% to $21.27 Billion”, Jan 2013 2. Localytics: Kindle Fire Drives US Android Tablet Dominance, January 2013 AMAZON SERVICES CONFIDENTIAL AMAZON SERVICES CONFIDENTIAL 7 Meet the New Kindle Family Kindle 系列 App Discoverability on Am
9、azon 亚马逊应用程序推广 AMAZON SERVICES CONFIDENTIAL 8 Automation & Personalization Relevant and personalized app recommendations using the same engine used in retail, connecting your app to the right customers Limited Time Offer A paid app is offered for free and featured prominently, including on the Apps
10、tab on Kindle Fire and the A gateway 9 Case Study: SpinFall 案例分享：SpinFall SpinFall, a small indie game studio, worked with us to run their app, “Frog on Ice”, as Free App of the Day. SpinFalls app customer base grew considerably. “For indie developers like us, this kind of exposure is priceless. Wha
11、t we obtained that day was more important than cash. We acquired a solid customer base and received a ton of customer feedback.” Their app become more profitable on Amazon, as well as other app stores. “Our profits on Amazon are still at least double than what they were prior to Free App of the Day.
12、 Since then, were earning more on Amazon daily than on iTunes or Google Play. Plus, our revenue went up on other app stores during Free App of the Day too.” “Anywhere else, marketing efforts of this caliber would have easily cost thousands of dollars to implement, but with Amazons Free App of the Da
13、y program, we didnt have to spend a dime.” AMAZON SERVICES CONFIDENTIAL Amazon Mobile App Distribution Blog, “Frog on Ice Jumps on Free App of the Day Opportunity”, January 29, 2013 10 Amazon and You 亚马逊为您带来 Customer Reach Monetization Low Investment AMAZON SERVICES CONFIDENTIAL Flurry: Amazon is th
14、e best Android store for monetization 亚马逊是付费功能最好的安卓应用商店 11 Flurry Analytics, For Generating App Revenue, Amazon Shows Google How to Play, March 30, 2012 Flurry Analytics, Amazon Lights the Android World on Fire, January 27, 2012 Amazon Appstore revenue per active user is 89% of iTunes App Store reve
15、nue per user based on a study of top-ranked apps with similar merchandising exposure and pricing across platforms. All apps studied monetized through in-app purchases. “Amazon controls its own store, commanding among the largest aggregations of consumer credit card accounts on the planet. Upon launc
16、hing the Kindle Fire, consumers must either link to their Amazon account or enter credit card information. This makes the user base 100% payment enabled.” “Amazons go-to-market strategy for the Kindle Fire is ground breaking among the Android guard. With its offering, Amazon takes the focus away fro
17、m the device and operating system, emphasizing content, a differentiated consumer experience and commerce“ AMAZON SERVICES CONFIDENTIAL 12 Case Study 案例分享 TinyCoTinyCo: Amazon Outperforms iTunes in ARPU TinyCo found that Amazon average revenue per user (ARPU) outperforms iPad ARPU by 43% based on th
18、e performance of their game Tiny Village. AMAZON SERVICES CONFIDENTIAL TinyCo Blog, Treat Android as a first-class citizen. itll pay off!, April 19, 2012 “Amazon is a gold mine,” wrote Jennifer Lu, Director of Business Development, in a blog post. Amazon and You 亚马逊为您带来 Customer Reach Monetization L
19、ow Investment AMAZON SERVICES CONFIDENTIAL 14 Do you already have an Android app? 您是否已经拥有了一款安卓应用？ Amazon is an Android platform. Your Your Android apps Android apps are probably already ready to are probably already ready to launch. launch. Over 75% of the Android apps submitted to Amazon just work
20、without any extra development. You can submit your apps to Amazon in a few easy steps. 15 Amazon Mobile App SDK Amazon Mobile App SDK Easy to integrate, so you can focus on creating great apps 亚马逊亚马逊移动应用程序移动应用程序SDKSDK 易于集成，您可以专注于应用程序的开发易于集成，您可以专注于应用程序的开发 AMAZON SERVICES CONFIDENTIAL A/B Testing Service API Device Messaging API GameCircle API In-App Purchasing API Maps API Mobile Ads API