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1、 Accenture Technology Vision 2015 Digital Business Era: Stretch Your Boundaries Foreword 3 Introduction 4 Trends 01: The Internet of Me 18 02: Outcome Economy 34 03: Platform (R)evolution 50 04: The Intelligent Enterprise 70 05: Workforce Reimagined 88 Conclusion 104 Research Methodology 106 End Not
2、es 110 Contacts 118 CONTENTS #techvision2015 2 CONTENTS We are pleased to present the Accenture Technology Vision 2015, our annual view of the technology trends that will have a profound impact on enterprises for the next three to five years. This year, we see an unprecedented leap forward by organi
3、zations on the journey to becoming digital businesses. The change is not simply progress. Its culminating in a different way of doing business entirely. “Digital Business Era: Stretch Your Boundaries,” looks at how digital businesses are moving beyond their traditional models. It focuses on how thes
4、e businesses, in aggregate, are creating a hyper- connected world where companies, consumers and even everyday objects have instant capabilities to act and interact with each other digitally across the globe. We call this world the “We Economy,” and it offers savvy companies new strategies to compet
5、e and win in a digital world. It also provides rich opportunities for businesses to collaborate with other players in the digital ecosystem to place “big bets”on new products, services and experiencesthat would not have been possible just one or two years ago, but today can shape new markets at scal
6、e. The critical message from our Accenture Technology Vision 2015 is that businesses must think and act differently to succeed in this new environment. A single idea, a single technology or a single organization will no longer be the key to success. High performers of the future will be those who po
7、sition themselves at the center of the emerging digital ecosystems. The Accenture Technology Vision 2015 is a must-read for leaders of organizations across industries and around the world. We hope it provides relevant ideas to help you stretch boundaries in your journey to become a digital business.
8、 FOREWORD Pierre Nanterme Chairman leading enterprises are quickly mastering the shift from “me” to “we.” They are stretching their boundaries by tapping into a broad array of other digital businesses, digital customers, and even digital devices at the edge of their networks. Leaders eager to drive
9、change are using this broader digital ecosystem to place bets on a grand scale. These forward-thinking companies are looking to shape entire markets and change the way we work and live. INTRODUCTION 5 ACCENTURE TECHNOLOGY VISION 2015 Succeeding in the “We Economy” The digital era not only makes big
10、bets possible but increasingly necessary. The Internet of Things (IoT) is becoming a force that is driving innovation and new opportunities by bringing every object, consumer, and activity into the digital realm. At the same time, leading businesses are making similar changes within their enterprise
11、s by digitizing every employee, process, product, and service. This year, we conducted our first Technology Vision survey, polling more than 2,000 business and technology executives across nine countries and 10 industries, in order to understand key technology challenges as well as priority investme
12、nts. Our survey revealed that 62 percent are investing in digital technologies, and 35 percent are comprehensively investing in digital as part of their overall business strategy. Taken in aggregate, enterprises find themselves connected to a digital fabric that has the potential to touch all aspect
13、s of their business, their customer relationships, and the world around them. Already, this fabric has provided enterprises with an ability to connect and scale up in unprecedented ways. Companies routinely deal with hundreds of business processes, thousands of employees, and millions of consumers.
14、Many large companies are at a scale where they touch billions of lives. More and more, however, companies are beginning to see that these connections are not just limited to their employees and customers. They also have the potential to tie themselves into a global network of businesses, individuals
15、, and things from every industry around the world. This grand network of connections and its transformational power introduce a new era in the digital agethe age of “digital ecosystems.” Pioneering companies have already realized the implications of tapping into a digital ecosystem. They see that in
16、 such digitally driven, hyper-connected times, they have the capacity for action beyond transforming themselves into digital businesses. 62 % Report they are investing in digital technologies, and 35% are comprehensively investing in digital as part of their overall business strategy. Accenture Tech
17、nology Vision 2015 Survey #techvision2015 6 INTRODUCTION In our survey, 81 percent believe that in the future, industry boundaries will dramatically blur as platforms reshape industries into interconnected ecosystems. Huge efficiencies can and will be gained as businesses continue to master digital
18、technologies internally. Visionary companies, however, are recognizing that as every business becomes a digital business, together they can effect change on a much bigger stage. Working together, they can shape experiencesand outcomesin ways never before possible. This is highlighted best in the rap
19、idly growing Industrial Internet of Things. Here, companies are using these connections to offer new services, reshape experiences, and enter new markets by creating digital ecosystems. Home Depot, for example, is looking to shape the way people live through an emerging connected home market. The co
20、mpany is working with manufacturers to ensure all of the connected home products it sells are compatible with the Wink connected home system. In doing so, Home Depot is creating its own connected home ecosystem, with a wide range of services that are easy to install. Philips is taking a similar appr
21、oach. No longer is their healthcare practice just a producer of medical equipment; Philips is teaming up with Salesforce to build a platform that they believe will reshape and optimize the way healthcare is delivered. The envisioned platform will create an ecosystem of developers building healthcare
22、 applications to enable collaboration and workflow between doctors and patients across the entire spectrum of care, from self-care and prevention to diagnosis and treatment through recovery and wellness. By integrating data from multiple sources worldwide, Philips sees an enormous opportunity to imp
23、rove patient health by enhancing the decision-making capability of medical professionals while increasing the active engagement of patients in their own treatment. The ecosystem Philips orchestrates to achieve these improved outcomes is vast: electronic medical records, diagnostic and treatment info
24、rmation obtained through Philips imaging equipment, monitoring equipment, and personal devices and technologies like Apples HealthKit. 81 % Believe that in the future, industry boundaries will dramatically blur as platforms reshape industries into interconnected ecosystems. Accenture Technology Visi
25、on 2015 Survey INTRODUCTION 7 ACCENTURE TECHNOLOGY VISION 2015 Fiat is looking toward connected cars as the next growth opportunity within the automotive industry. Partnering with leading edge companies in navigation systems, media, social media and entertainment sectors, Fiat is creating its own Uc
26、onnect platform. It will be integrated with the Fiat-Chrysler Groups vehicles to provide drivers with communication, entertainment, and navigation features that can help drivers stay focused on driving. Home Depot, Philips, Fiat, and many other companies are making big bets on huge opportunities tha
27、t have the potential to bring about change on a global scale. By tapping into digital ecosystems, these companies have the ability to realize ambitions that transcend any single business or any one industry. These pioneering businesses see great potential to make a differenceand to make a profitby o
28、perating as ecosystems, not just as individual corporate entities. By mastering the shift from “me” to “we,” these leading enterprises are shaping a new economythe “we economy.” By tapping into the digital ecosystem, ordinary businesses can tackle challenges that were previously well beyond their sc
29、ope. They can realize an opportunity to help design and create smart mega-cities of the future, radically rebuild centuries-old modes of transportation, or raise the quality of healthcare by addressing it holistically across many industries, from hospitals to insurance to apparel. These are the type
30、s of “epic” transformations that excite customers, inspire employees, galvanize long-term suppliers and enable investors to reap big rewards. The new power brokers will place themselves at the center of these digital ecosystems and quickly master new digital relationships with their customers, end u
31、sers, suppliers, alliance partners, developers, data sources, makers of smart devices, and specialty talent sources. All will share the same goal: to grow new markets and in turn their individual businesses. #techvision2015 8 INTRODUCTION None of this will be easy, but the effort has the potential f
32、or tremendous rewards. The new age of the digital ecosystem isnt only about changing an individual company; its about shaping entire markets. Each enterprise will determine its own fortunesand thats an opportunity that no company will want to miss. 2015 Vision Trends: Hallmarks of tomorrows digital
33、business leaders Technology is moving at a breakneck pace. Social, mobile, analytics, cloud, and increasingly the Internet of Things have become driving forces behind the rapid evolution of digital businesses. This years Accenture Technology Vision highlights five emerging themes that reflect the sh
34、ifts being seen among the digital power brokers of tomorrow. 1. The Internet of Me is changing the way people around the world interact through technology, placing the end user at the center of every digital experience. 2. At the same time, digital devices on the edge are powering an Outcome Economy
35、 and enabling a new business model that shifts the focus from selling things to selling results. 3. The Platform (R)evolution reflects how digital platforms are becoming the tools of choice for building next-generation products and servicesand entire ecosystems in the digital and physical worlds. 4.
36、 The Intelligent Enterprise is making its machines smarterembedding software intelligence into every aspect of its business to drive new levels of operational efficiency, evolution, and innovation. 5. Advances in more natural human interfaces, wearable devices, and smart machines are extending intel
37、ligent technology to interact as a “team member,” working alongside employees in a Workforce Reimagined. INTRODUCTION 9 ACCENTURE TECHNOLOGY VISION 2015 Collectively, these trends represent the newest expression of Accentures stance that “Every Business Is a Digital Business.” They also add to Accen
38、tures multiyear perspective on technologys global tectonic shifts that should impact the strategies and operational priorities for organizations worldwide. Historically, the trends in each years Accenture Technology Vision highlight the evolution of a key technologysome of these technologies are alr
39、eady central to the digital explorations of many leading enterprises. Viewed in aggregate, the trends represent a fundamental shift in the assumptions that companies must make as they plan for success in the years to come. Business leaders in every industry can draw insight and inspiration from thes
40、e rich perspectives as they consider where digital technologies can take their organizations in the future. But becoming a digital business is no longer simply about incorporating these technologies into an organizationits about using digital technology to weave businesses into the broader digital f
41、abric that extends to customers, partners, employees, and other industries. These digital ecosystems are still emerging, but the proactive enterprises that take the next few years to define the ecosystems in their own industries will create their own destiny. The question for every enterprise is: wh
42、at role will your company play in this next important stage of the digital revolution? Completing the picture The Accenture Technology Vision comprises a three- year set of technology trends. While we highlight the latest trends for each year, it is important to recognize that each trend represents
43、only part of the picture. As enterprises continue their journey toward becoming digital businesses, they will need to keep up with the latest evolutions in technology and continue to master those that have been maturing. These technologies are quickly becoming the base for how enterprises will build
44、 their next generation of business, as well as the catalysts for many of the trends that we discuss this year. To reference the full papers behind the set of trends below, please go to #techvision2015 10 INTRODUCTION THE EVOLUTION ACCENTURE TECHNOLOGY VISION 2015 INTRODUCTION 11 Beyond the cloud: s
45、top talking about cloudthe value is in using it No vision would be complete without commenting on the cloud, but cloud computing is no longer an emerging trend. The on-demand technology is pervasive in all decisions made today; the key question is not “Should we use cloud?” but rather “How can we us
46、e cloud?” Whats more, cloud isnt a single concept. Its individual elementsfrom software-as-a-service (SaaS) to platform-as-a-service (PaaS), from public to privateare as distinct and different from one another as the opportunities are for enterprises to use them. The next phase is putting the cloud
47、to work and crafting an overarching approach that weaves cloud capabilities into the fabric of IT solutions and responseswith business value the uppermost priority. Design for analytics: formulate the questions, and design for the answers Business intelligence. Data analytics. Big data. Companies ar
48、e no longer suffering from a lack of datatheyre suffering from a lack of the right data. Business leaders need the right big data to effectively define the strategic direction of the enterprise. The current generation of software was designed for functionality, but the next generation must also be d
49、esigned for analytics. Relationships at scale: moving beyond transactions to digital relationships Businesses need to re-think their digital strategies to move beyond e-commerce and marketing. While mobile technology, social networks, and context- based services have increased the number of digital connections with consumers, most companies are still creating more detailed views of their consumers, their attributes, and their transactions. Individually, these connections may represent new types of user experi