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1、WE MAKE DATA WORK FOR YOU 1 MOBILE ATTRIBUTION ANALYTICS - CONNECTING CLICKS TO INSTALLS 移动数据跟踪与分析 - 我们让数据为您服务 SAN FRANCISCO TOKYO BERLIN SHANGHAI ISTANBUL 2015 WE MAKE DATA WORK FOR YOU 2 ATTRIBUTION 归因 ANALYTICS 分析 STORE STATS 应用商店数据 WE MAKE DATA WORK FOR YOU 3 1B 3B 4B 50TB SESSIONS 打开 EVENTS 事
2、件 DATA 数据 CLICKS 点击 125M INSTALLS 下载 4,000 TRACKED APPS IN ECOMMERCE, GAMING, PUBLISHING, SOCIAL We make data work for you 4 Harnessing Real-Time Marketing Data 驾驭实时的营销数据 WE MAKE DATA WORK FOR YOU 5 Most mobile apps are static. 大部分的应用都是静态的 WE MAKE DATA WORK FOR YOU 6 Most websites respond to contex
3、t. 网站直接向内容进行回应 Links connect various content No App Store black box WE MAKE DATA WORK FOR YOU 7 How can we fix the flow? WE MAKE DATA WORK FOR YOU 8 FEEDBACK API User Acquisition SDK Data WE MAKE DATA WORK FOR YOU 9 Stuff Apps Already Do 我们知道App已经在做这些事情 App asks for: - coupon codes 优惠券 - referral
4、codes 好友推荐 - punching in context and searches 内容或是关键字搜索 when it could already know this. WE MAKE DATA WORK FOR YOU 10 Stuff Apps Could Do 我们可以让App做这些事情 Open the app, and youre welcomed by: - immediately fulfilling earlier promises; 自动填入用户信息 - smart social recognition, closing the referral circle; 智能
5、社交辨别 - bridging the app over to the original context. 连结app与原有的关键字或广告内容 WE MAKE DATA WORK FOR YOU 11 Contextual onboarding - early results 脉络式用户导入 - 前期效果 Ecommerce apps pulled data on the ad creative 导入电商类应用的广告创意数据 Product shown in ad - product used to onboard user 在广告中展示的商品 - 利用该商品提高购买转化率 WE MAKE
6、DATA WORK FOR YOU 12 Maintained conversation Refreshed re-engagement 刷新的re-engagement Engagement Re-engagement WE MAKE DATA WORK FOR YOU 13 We saw 77 % improved conversion to buyer. That was only the first test. Next up, well do this on every campaign. 我们在买家转化上看到77%的成长，而这只是第一 个测试，我们接著会在每个活动上都进行这功能。 TAUTVYDAS GYLYS PRODUCT MANAGER, GROWTH VINTED WE MAKE DATA WORK FOR YOU 14 Senior Sales Manager China & Taiwan 張心柔 adjust SHANGHAI China Fortune Tower 1568 Century Avenue Pudong District, 200122 adjust BERLIN Saarbrcker Str 36 10405 Berlin Germany