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1、Technology Innovation Survey 2013 The changing landscape of disruptive technologies 08 12 0239 25 04 Technology Innovation Survey 2013 2013 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International
2、Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in the U.S.A. 12 18 Contents 02 ForewordTechnology innovation interviews Insights from technology industry visionaries 04 Executive summary 25 Global and country technology innovation perspectives Country confidence ind
3、ex; Leading technology innovation markets; Country perspectives 06 Methodology and demographics 39 Innovation leadership 08 Disruptive technology innovation trends Consumer markets; Enterprise markets 42 Innovation management 16 Barriers to commercializing innovation 46 Conclusion 2013 KPMG LLP, a D
4、elaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in the U.S.A. Technology Innovation Survey 2013 / 01 Foreword Both the cl
5、oud and mobile have gone mainstream and are leading to major upheavals in sharing, storage and computing. Commerce, communications and software applications have moved to the handset. The social media revolution has shaken up traditional channels and marketplaces. Cleantech has gone cold. Metadata h
6、as emerged as the plumbing of this information age of data collection and dissection. Meanwhile, its increasingly accepted that we live in an ultra-transparent society digitally. 2013 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent membe
7、r firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in the U.S.A. 02 / Technology Innovation Survey 2013 Gary Matuszak Global Chair KPMG Technology, Media and Telecommunications Richard Hanley Advisory Sector Leader, Technology,
8、 Media and Telecommunications, KPMG LLP (U.S.) Cloud, mobile, big data, biometrics, artificial intelligence are leading the innovation parade from Main Street to corporate parks. These are the engines of rapid transformation in a technologically rooted future. Just about half the far-out science fic
9、tion technologies from past entertainment programs such Star Trek, The Jetsons or The Terminator exists today. Both the cloud and mobile have gone mainstream and are leading to major disruptions in consumer and enterprise markets. Commerce and software applications have moved to the handset. Social
10、networks are shaking up traditional channels and marketplaces. Metadata has emerged as the plumbing of this information age of data collection and dissection. Meanwhile, its increasingly accepted that we live in an ultra-transparent digital society. Globalization and the integration of technologies
11、like cloud, mobile and social are spurring more rapid innovation cycles. Tech companies are playing the global resource game, picking the best talent from each market to gain competitive advantage. Large emerging markets in the east China and India have tapped into a digital future and fine-tuned mi
12、cro- innovations for local markets. Yet Silicon Valley remains the epicenter, and that status isnt expected to change in the near future. Every market wants some of Silicon Valleys entrepreneurial and tech innovation magic, though that special combination of ingredients is hard to replicate. The 201
13、3 Technology Innovation publication, now in its second year, reflects emerging perspectives from over 800 technology leaders globally on where the next big idea will come from, disruptive innovation trends and barriers to commercializing innovation. We hope you find the survey results insightful, an
14、d we welcome feedback about the findings or suggestions for the next technology innovation survey. 2013 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a
15、 Swiss entity. All rights reserved. Printed in the U.S.A. Technology Innovation Survey 2013 / 03 Executive Summary The KPMG Technology Innovation survey is designed as a roadmap to spot tech trends that will transform business and consumer markets over the next three to four years. The report provid
16、es insights into tech innovation management, and identifies opportunities and challenges in tech innovation adoption. The survey also spotlights the countries and companies most likely to succeed in becoming the worlds tech leaders, and why. Finally, this years survey unveils a country confidence in
17、dex based on tech leaders in each market rating their country on 10 success factors to enable technology innovation. 2013 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG
18、International”), a Swiss entity. All rights reserved. Printed in the U.S.A. 04 / Technology Innovation Survey 2013 Cloud and mobile will continue to be major forces of tech change for at least the next three years. Mobile is predicted to have the strongest influence on consumer markets. The cloud is
19、 seen as the most impactful force for enterprise markets. The convergence of these two powerhouses is driving even more tech disruptions. Social media still has not played out its full potential as several geographic markets highlight its coming impact for the consumer and business sectors. A new wa
20、ve of innovation is coming as a broader array of technologies such as big data, the Internet of things, and biometrics become more embedded in a tech-savvy future. Cyber-security and privacy issues continue to impede the progress of technology innovation even as a new generation eyes privacy as a no
21、n-issue. Globalization is leading to a rapid pace of change and a more diverse set of tech innovations and micro-innovations fine-tuned to local markets. Silicon Valley has cemented its lead as the worlds technology innovation center. China and India continue to be seen as up and comers with high ma
22、rks for confidence as future innovation leaders. Israel and Singapore also score high for confidence in their own markets prospects for tech innovations. Faster and better outshine cheaper as a top benefit of adopting new technologies, a sign that the evolution of cloud and mobile is driving increme
23、ntal value as these technologies mature. Getting into the top corporate innovator league requires coming up with a “wow” factor over and over again or risking falling behind quickly. Staying private rather than going public is seen as the best growth path today for startups, quite the reverse of jus
24、t a decade ago in the dotcom boom. 1 KEY TAKEAWAYS Continuing developments in cloud and mobile, and the interplay of these technologies, is enabling new business models that take advantage of economies of scale, provide virtual access to supply chains, and allow physical products to operate in the c
25、loud and have access via mobile devices. The survey findings indicate the power of these technologies to continue to fuel innovation in coming years and drive disruption in many industries. Gary Matuszak, Global Chair, KPMGs Technology, Media your title? Source: KPMG Technology Innovation Survey 201
26、3 Source: KPMG Technology Innovation Survey 2013 2013 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in the
27、 U.S.A. Technology Innovation Survey 2013 / 07 Disruptive technology Chinas tech leaders believe that mobile innovation in China has advanced much quicker than other regions of the world, therefore, expect a greater focus on cloud. Edge Zarrella Clients and Innovation Partner, KPMG China “ ” INNOVAT
28、ION TRENDS IN CONSUMER MARKETS 2013 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in the U.S.A. 08 / Techn
29、ology Innovation Survey 2013 CLOUD AND MOBILE WIN MOST VOTES BY FAR Mobile and the cloud were rated as the top technologies that will enable the next indispensable consumer technology, together representing nearly two-thirds of the responses. The next most-favored category was biometrics, selected b
30、y 4 percent. Differing from the global norm, respondents in China and India ranked the cloud ahead of mobile as a top spark for consumer technology change. Mobile is well developed in both markets, where surfing the web on mobile devices far surpasses desktop access. Meanwhile, the cloud still shows
31、 lots of opportunity in these markets. In another geographic contrast, China selected social networking much higher than the respondents globally. The impact of SINA Weibo (Chinas Twitter) on society and culture is undoubtedly a big factor. Turning to type of respondent, venture capitalists and ange
32、l investors pinpointed the cloud and social media as more impactful than other groups did. C-level executives and entrepreneurs alike rated SaaS as number one by a wide margin. Entrepreneurs rated mobile commerce a strong second, no surprise as startups roll out mobile apps for just about every need
33、. 1 Q: Select the technology that will enable the next indispensible consumer technology in the next three years. TechnologiesGlobalU.S.ChinaIndiaEMEA Mobile 32%33%22%32%32% Cloud 29%23%35%39%27% Biometrics: gesture/facial/voice4%7%6%6%2% Biotech/digital health/healthcare IT3%6%4%0%2% Big Data/analy
34、tics3%5%4%1%2% Artificial intelligence3%5%4%1%3% Nanotechnology3%4%0%1%7% Social networking platforms3%3%6%4%2% Machine2machine internet of things3%3%2%3%5% Digital media3%1%7%4%2% CONSUMER MARKETS view mobile and cloud as the technologies that will enable the next indispensable consumer technology.
35、 61 % Source: KPMG Technology Innovation Survey 2013 2013 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in
36、 the U.S.A. Technology Innovation Survey 2013 / 09 PRODUCTIVITY TOPS ALL, EVEN SAVINGS Easier access to personalized, real-time information is viewed as the leading consumer advantage in adopting new mobile and cloud technologies. Increased personal productivity is also a benefit mentioned for both
37、technologies illustrating the value placed on access to information and increased efficiency as competitive differentiators. 1 Q: Choose the top benefits for consumers in adopting mobile technologies. 1 Easier access to personalized real-time info 1 Greater convenience and more savings 1 Increased p
38、ersonal productivity 10% Improved communication/connectivity 10% More valuable social networking/collaboration 9% Ability to manage effectively personal info 5% More intuitive, convenient access to entertainment 3% Better healthcare options 1% Other 24% 23% 15% Q: What do you see as the biggest chal
39、lenges for consumers to adopt mobile technologies in the next three years? 1 Privacy/transparency concerns 1 Ability to support new technology 1 Ease of adoption/use 14% Cost/pricing models 12% Strong competition 9% Consumer demand 6% Government policies 3% Geography 1% Other 24% 16% 15% ADOPTING MO
40、BILE BENEFITS AND CHALLENGES FOR CONSUMERS Source: KPMG Technology Innovation Survey 2013Source: KPMG Technology Innovation Survey 2013 2013 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International
41、Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in the U.S.A. 10 / Technology Innovation Survey 2013 Q: Choose the top benefits for consumers in adopting cloud technologies. 1 Easier access to personalized real-time info 1 Increased personal productivity 1 Ability to
42、 manage effectively personal info 1 Greater convenience and more savings 9% More valuable social networking/collaboration 6% Improved communication/connectivity 5% More intuitive, convenient access to entertainment 4% Better healthcare options 2% Other 25% 23% 13%13% Q: What do you see as the bigges
43、t challenges for consumers to adopt cloud technologies in the next three years? 1 Privacy/transparency concerns 1 Cost/pricing models 1 Ease of adoption/use 1 Ability to support new technology 8% Strong competition 8% Consumer demand 8% Government policies 1% Geography 1% Other 23% 18% 16%16% PRIVAC
44、Y/TRANSPARENCY ARE THE BIGGEST ADOPTION CHALLENGES Privacy/transparency concerns are the predominant constraint for consumers to adopt cloud and mobile technologies over the next three years. These findings did not differ much by region of the world or functional role. An interesting contrast with l
45、ast years trend points to cost/pricing models as the highest challenge for consumers to adopt mobile. While pricing models for mobile have stabilized, cloud pricing models need to mature, i.e. cloud freemium models entice customers to try these services but as users scale their adoption, pricing may
46、 become confusing. 1 ADOPTING CLOUD BENEFITS AND CHALLENGES FOR CONSUMERS Source: KPMG Technology Innovation Survey 2013Source: KPMG Technology Innovation Survey 2013 2013 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affi
47、liated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in the U.S.A. Technology Innovation Survey 2013 / 11 Disruptive technology The anticipated migration of core systems and critical infrastructure to cloud in the next two years will be a co
48、mplex undertaking; users will be requiring if not demanding strategic direction and guidance from providers across a broad range of areas. Tom Lamoureux, KPMG Global Advisory Leader, Technology practice. “ ” INNOVATION TRENDS IN ENTERPRISE MARKETS 2013 KPMG LLP, a Delaware limited liability partners
49、hip and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in the U.S.A. 12 / Technology Innovation Survey 2013 TechnologiesGlobalU.S.ChinaIndiaEMEA Cloud 32%39%25%33%28% Mobile 26%25%20%23%29% Big Data/analytics8%11%7%3%11% Artificial intelligence5%4%11%3%5% Nanotechnology3%3%2%6%3% Social networking platforms3%1%4%6%2% Digital media3%3%6%6%2% Collabora