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1、Unit Four,Contents,5,4,3,2,1,read more about attending fairs and exhibitions,practise reading aloud: Assimilation,practise new reading skills: Taking Notes,develop career awareness: China International Consumer Goods Fair,Career Skills Description,In this unit, you will,Section 1 More Things to Do,A
2、ctivity 2,Activity 1,Activity 3,More Things to Do,Read More about Attending Fairs and Exhibitions,Fulfill the Following Tasks,Make a Survey,Activity 5,Translate a Paragraph,Section 1 Activity 1,Read More about Attending Fairs and Exhibitions. What is BIBF? 2. What are the aims of the fair? 3. What i
3、s the special feature of this fair?,Section 1 Activity 1,Beijing International Book Fair The Ninth Beijing International Book Fair (BIBF) will take place in the Beijing Exhibition Hall from May 24 to May 28, in 2002, the first of its kind in China since the nations WTO entry. The aim of the BIBF is
4、to introduce high-quality foreign books to China and Chinese books to the world, promote international scientific, technological and cultural exchanges, strengthen understanding and friendship among people across the world, expand Sino-foreign co-operation in publishing and copyright trade, and deve
5、lop the book trade industry, specifically, book imports and exports.,Section 1 Activity 1,The fair will feature the latest publications from Chinese publishing companies, as well as books and electronic publications in many foreign languages. It will also feature various audio-visual products. In ad
6、dition, the Beijing International Audio-Visual and Electronic Publication Expo will be incorporated into this fair, and the exhibition and sales hall of audio-visual products will be arranged. The exhibition will cover an area of 26 400 square metres and have 950 exhibition booths, including 354 boo
7、ths displaying imported books, 446 exhibiting Chinese books, 72 Internet booths and 87 booths for audio-visual products. A total of 40 countries, regions and international organizations will participate.,Section 1 Activity 1,“Books on display at the ninth BIBF are not for sale, due to the copyright
8、theme of the fair,” said Mr. Zhu, head of the exhibition office. Zhu added that focusing on copyright trade does not mean that the number of its transactions should exceed those involving other items, but that organizers, participants and visitors should pay more attention to copyright trade. The sa
9、le of exhibition booths of the ninth BIBF has been excellent, and all were sold out by the end of last November in 2001. Organizers believe that most of their foreign counterparts favour the Chinese book and copyright market since Chinas WTO entry,Section 1 Activity 1,in December 2001. The current d
10、omestic publishing industry has been growing, the quality of domestically produced books has improved greatly, and the scope of copyright exports has grown. Also, domestic presses are now more profitable, as a result of the greater purchasing power of copyrights and the expanded copyright sector.,Be
11、ijing International Book Fair The Aim of the BIBF: To 1) _ foreign books to China and Chinese books to the world. The Theme of the BIBF: 2) _. Features of the BIBF: 1. Displaying the 3) _ in Chinese and many foreign languages; 2. Covering an area of 4) _ sqm with 5) _ exhibition booths; 3. Participa
12、nts coming from 6) _ countries, regions and international organizations; 4. Books on display are 7) _; 5. The sale of 8) _ of the ninth BIBF has been excellent; 6. Foreign counterparts favour the Chinese 9) market.,Section 1 Activity 2,introduce high-quality,Copyright,26 400,latest publications,Task
13、 1 Complete the outline with the information from the passage.,950,not for sale,40,exhibition booths,book and copyright,Section 1 Activity 2,Task 2 Match A with B.,1-b 2-c 3-e 4-h 5-d 6-j 7-a 8-i 9-g 10-f,Task 3 Fill in the blanks with the right words or phrases. Change the form where necessary. The
14、re are more words or phrases than you need. 1. The company _ a new family saloon this year. 2. The deal was _ to both parties. 3. His responsibility in the company is for the _ of products.,Section 1 Activity 2,introduce promote incorporate on display focus on theme exceed sell out profitable domest
15、ic,is introducing,profitable,promotion,Section 1 Activity 2,4. The price of the new cell phone model will not _ $100. 5. Many of your suggestions _ in the new plan. 6. The _of our discussion is “Chinas International Status in the New Century”. 7. A collection of photographs was _ in the hall. 8. All
16、 the tickets to the show _.,exceed,have been incorporated,theme,on display,has (been) sold out,Section 1 Activity 3,Interview an exhibitor at a fair and try to get answers to the following questions. Questions: Can you tell me something about your products? _. Is there anything else worth mentioning
17、 about your product? _. How long is the warranty period? _. Do you provide free training? _. Are there any other benefits? _. Do you provide on-site maintenance service? _. How long is the money-back guarantee? _. Do you have your illustrated catalogue? _.,Section 1 Activity 5,Activity 5 Translate a
18、 Paragraph. Translate the following into Chinese. How should sellers handle trade fairs? They should choose a stand at the fair that can best display their products; they should also prepare plenty of catalogues, price lists, name cards and free samples for visitors. Without good presentation, they
19、may find it costly and unproductive to take part in a trade fair.,Section 1 Activity 5,Key: 参展商应该如何准备展览会？他们应该选择一个最能展示他们产品的展位；为参观者准备大量的目录手册、价目单、名片和样品。如果没有良好的展示，他们可能会发现参加贸易洽谈会既昂贵又没有效果。,同化 (Assimilation),Section 2 Window on Pronunciation,一个音在连贯发音中由于受邻近的音的影响而发生读音变化的语音现象称作同化。同化既可以发生在同一单词内，也可以发生在句子中相邻的两个单
20、词之间。同化有三种类型： 1、顺向同化，即前面的音影响后面的音，常见于同一单词内。 2、逆向同化，即后面的音影响前面的音。 3、相互同化，即相邻的两个音互相影响，形成了一个既不是 前者也不是后者的新的音。,Section 2 Window on Pronunciation,Examples: Listen and repeat, paying attention to the assimilation between words. 1. 顺向同化 It rains cats and dogs. (rains /s/ to /z/, dogs /s/ to /z/) 2. 逆向同化 He use
21、d to be a soldier. (used to /ju:zd tu/ to /ju:stu/) 3. 相互同化 Would you do me a favour? (/d/+/j/=/dju:/) Dont you see that? (/t/+/j/=/tju:/) Is your mother home? (/z/+/j/=/sju:/),Section 2 Window on Pronunciation,Practice: Listen and repeat. Then underline the assimilations where necessary. We choose
22、six. Of course. There are ten players in this team. She is a good girl. I used to come every morning. God bless you. Its a pleasure to meet you. They are first-year students. Cant you do it by yourself? Could you tell me where the train station is?,Section 1 Chinese Translation,北京国际图书展 第九届北京国际图书展（BI
23、BF）将于2002年5月24日至5月28日在北京展览馆召开，这是中国加入WTO后召开的首次会展。 BIBF的目标是引进高质量的外国图书并向世界介绍中国图书，以此促进国际间的科学、技术和文化交流。加强世界各地人民的了解和友谊，扩大出版和版权交易的中外合作，发展图书出版业，尤其是进出口业务。 展销会将以中国大型出版公司的最新出版物以及多种外国图书和电子出版物为特色。同样有特色的还有各种视听产品。还有北京国际视听及电子出版物出口展将在会上一并举行，并将安排视听产品的展览销售大厅。,Section 1 Chinese Translation,展销会将占有26400平方米会场和959个展位。包括354个
24、进口图书展位，446个中国图书展位，72个因特网展位和87个视听产品展位。将有40个国家，地区和国际组织参加本次图书展。 “根版权这一主题，本次展览会展览的图书并不用于销售,”展览会办公室朱主任说。朱表示强调版权交易并不意味着版权交易应该超越含有其他内容的交易， 而是那些组织者，参展商和访问者应该对版权交易更加关注。,Section 1 Chinese Translation,第九届BIBF的展位销售很好，在2001年九月份前已全部售完。会展组织者相信自从中国2001年加入世贸组织以来，大部分的国外同行对中国图书和版权市场青睐有加。现在国内出版业正在成长，国内出版图书的质量已有很大的提高，版权交易的出口业正在增长，并且因为版权购买力的提高和版权管理部门的扩展，国内的出版社的利润也较以往有所提高。,