《[管理咨询]麦肯锡-表格库.ppt》由会员分享，可在线阅读，更多相关《[管理咨询]麦肯锡-表格库.ppt（435页珍藏版）》请在三一文库上搜索。
1、GBUTtem,机密,此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。,Document,Date,GBUTtem,标题,客户名 客户所在地 日期,此报告仅供客户内部使用。未经蓝程咨询公司的书面许可，其它任何机构或个人不得擅自传阅、引用或复制。 本文只提供演示文稿纲要，需辅助以口头讲解和叙述。,芝加哥 上海 新加坡,2 0 0 2,客户企标,GBUTtem,2,使用指引,本工具文档包含了最常用的一些图表以帮助我们更为方便快捷地制作PowerPoint文件 在应用这些图表之前，你需要首先在你所做的文档里应用蓝程的PPT模版，那么所有蓝程的报告文档可以统一模
2、式 如果你需要在你的演示中应用某图表，只需复制该图表在你的文档中，然后修改。一般有两种复制方法: 在普通视图下，按 Ctrl-A选择所有对象，复制，然后切换到新文档中粘贴 在幻灯片浏览视图下，选择你要复制的幻灯片单页，然后复制、粘贴到新的文档里，当然也是在浏览模式下,GBUTtem,3,使用指引,标题和正文在模版中已经预设，所以你只需要应用即可。应用时选择菜单中格式 中的幻灯片版式。你即可选择你需要的版式，再填入文字 按增加缩进量，文字缩进一级后字体大小和粗细或项目符号会自动改变 行间距也是预设的，不要按两次回车以增加行间距 记住，复制是最有效而准确的方式将一个对象的格式应用到另一个上。所以如
3、果你要插入一个新的对象如文本框，并且对格式不那么确定，请从工具文档中复制,GBUTtem,4,使用指引,一些“要”和“不要” 不要在按照文本自动调整格式下输入文本，在编辑时会很难调整 文本中排列间隔不要用空格，而用tab键： 不要在一个文本框中输入太多的文本，以后将很难修改格式,1,2,The upper triangle controls the indentation of the first line of a paragraph,The bottom triangle controls the indentation of the second and the consequent l
4、ine of a paragraph,These triangles control the level 2 text,Table mark,Table mark controller,GBUTtem,5,定制你的工具栏可以显著提高制作速度 在菜单中选择工具栏定制，将出现如下的对话框，选择其中常用的图标置于桌面的工具栏上：,使用指引,GBUTtem,6,以下的快捷键都是在左手操作的，当你右手使用鼠标时这些快捷键将极为方便。请经常使用以便记住： Ctrl-C: 复制 Ctrl-X: 剪切 Ctrl-V: 粘贴 Ctrl-S: 保存 Ctrl-A: 全选 Ctrl-Z: 撤销 Ctrl-D: 复写
5、 用鼠标移动对象十分方便。但是需要垂直或水平移动的时候可同时按住Shift键 如果你需要复制对象到指定地方，按住Ctrl移动即可复制。同时按 Ctrl 和 Shif可以使复制的对象和原对象垂直或水平,使用指引,GBUTtem,7,移动鼠标以选中对象。但是当对象没有填充内容是只有点中边框才能选中，而边框又不易看到。所以除了矩阵和表格一般可将对象填充颜色设为白色 如果想选中分散的对象，按住 Shift 键然后选中一个一个对象 按住鼠标左键拖动覆盖住你想选择的多个对象，你能选中拖动区域内所有的对象。结合Shift键可以十分方便地选中一些小的或隐藏的对象 快捷键 Ctrl-A 可使你选中幻灯片中所有的
6、对象或者文本框中所有的文本 按住 shift 击中文本框的任一部分，你便能选中整个文本框 在文本框中，按击鼠标左键三次可选中整个段落；两次选中词或词组。,使用指引,GBUTtem,8,Project name or document title (max. two lines) Type of document Client name (max. two lines) Location, date of presentation (month day, year),Project name or document title | Date (month day, year),GBUTtem,9
7、,This document was created for the exclusive use of our clients. It is not complete unless supported by the underlying detailed analyses and oral presentation. It must not be passed on to third parties except with the explicit prior consent of RittenHouse & Partners.,Content Page,A. Chapter ? 1. Sub
8、 chapter ? 1.1 Section ? B. Chapter ? 1. Sub chapter ? 1.1 Section ? C. Chapter ? 1. Sub chapter ? 1.1 Section ?,GBUTtem,A. Chapter page (after chapter point: 4 “space bars“),GBUTtem,11,Action/reaction,GBUTtem,12,Action/reaction,GBUTtem,13,Action/reaction,GBUTtem,14,Against the tide/with the tide,Ag
9、ainst the tide,With the tide,.,.,.,.,.,.,GBUTtem,15,Balance/imbalance,GBUTtem,16,Balance/imbalance,GBUTtem,17,Balance/imbalance,GBUTtem,18,Bar chart,Graph Title,GBUTtem,19,Chances/risks,GBUTtem,20,Change of direction,Moment of directional change,GBUTtem,21,China map,Level 1 text Level 2 text Level 3
10、 text,GBUTtem,22,Circulation (2 factors),GBUTtem,23,Circulation (3 factors),GBUTtem,24,Circulation (4 factors),GBUTtem,25,Circulation (5 factors),GBUTtem,26,Circulation (6 factors),GBUTtem,27,Circulation (7 factors),GBUTtem,28,Circulation (8 factors),GBUTtem,29,Client types,”Unsure“,”Hesitant“,”Succ
11、essful“,”Hopeless“,”Drowning“,”Struggling“,Ensure survival in short term,Restructuring or search for partners,Actively initiate structural change,Growing and positioning project,Secure future,Strategy project,Startout toward the future,Specific imple-mentation project,Client type,Need,Project type,G
12、BUTtem,30,Columns and tables,Column Title 1,Category 1,Type your phrases and sentences here Type your phrases and sentences here,Column Title 2,Type your phrases and sentences here Type your phrases and sentences here,Column Title 3,Type your phrases and sentences here Type your phrases and sentence
13、s here,Category 2,Type your phrases and sentences here Type your phrases and sentences here,Type your phrases and sentences here Type your phrases and sentences here,Type your phrases and sentences here Type your phrases and sentences here,Category 3,Type your phrases and sentences here Type your ph
14、rases and sentences here,Type your phrases and sentences here Type your phrases and sentences here,Type your phrases and sentences here Type your phrases and sentences here,GBUTtem,31,Columns and tables,Column Title 1,Type your phrases and sentences here Type your phrases and sentences here,Column T
15、itle 2,Type your phrases and sentences here Type your phrases and sentences here,Type your phrases and sentences here Type your phrases and sentences here,Type your phrases and sentences here Type your phrases and sentences here,Type your phrases and sentences here Type your phrases and sentences he
16、re,Type your phrases and sentences here Type your phrases and sentences here,GBUTtem,32,Columns and tables,GBUTtem,33,Columns and tables,Column Title 1,Item Item Item Item Item Item Item Item Item,Column Title 1,Column Title 1,Column Title 1,Number Number Number Number Number Number Number Number Nu
17、mber,Number Number Number Number Number Number Number Number Number,Number Number Number Number Number Number Number Number Number,Number Number Number Number Number Number Number Number Number,GBUTtem,34,Column chart,Graph Title,Unit,CAGR ?%,GBUTtem,35,Column chart,Graph Title Unit,CAGR ?%,Top Leve
18、l Label,Top Level Label,0,100,200,300,400,500,600,Optional,GBUTtem,36,Column chart,Graph Title,CAGR ?%,GBUTtem,37,Column chart,Graph Title,Graph Title,Unit,Unit,GBUTtem,38,Column chart,Graph Title,Level 1 text Level 2 text Level 3 text,Unit,GBUTtem,39,Column chart,Graph Title,Level 1 text Level 2 te
19、xt Level 3 text,Unit,GBUTtem,40,Column chart,You can put your points here like conclusion,Unit,CAGR ?%,GBUTtem,41,Column chart,Category 4,Category 3,Category 2,Category 1,Column 1,000,000,000,000,000,Graph Title,Category 5,000,Total,Series 1,Column 2,000,000,000,000,000,000,Series 2,Series 1,Series
20、2,GBUTtem,42,Column chart,Sub Title,Sub Title,Sub Title,000,000,000,000,000,000,000,000,000,Label,Label,Label,000,000,000,000,000,000,000,000,000,Label,Label,Label,000,000,000,000,000,000,000,000,000,Label,Label,Label,000,000,000,000,000,000,000,000,000,Label,Label,Label,000,000,000,000,000,000,000,
21、000,000,Label,Label,Label,000,000,000,000,000,000,000,000,000,Label,Label,Label,Sub Title,Sub Title,Sub Title,Series 1,Series 2,Series 3,Dash Line,GBUTtem,43,Conflict,GBUTtem,44,?,Conflict,GBUTtem,45,Consequences (2),.,.,.,.,GBUTtem,46,.,.,.,.,.,.,Consequences (3),GBUTtem,47,Consequences (4),.,.,.,.
22、,.,.,.,.,GBUTtem,48,Consequences (5),.,.,.,.,.,.,.,.,.,.,GBUTtem,49,Consequences (2),GBUTtem,50,Consequences (3),GBUTtem,51,Consequences (4),GBUTtem,52,Consequences (5),GBUTtem,53,Consequences,1,2,3,4,5,6,GBUTtem,54,Consultants profil (English), Firstname Lastname,Position: ,Year of birth: ,National
23、ity: ,Languages,19901994,Education,Updated: MM/YY,Professional experience,Methodological competence,Since 10/1992,Industry competence,Key projects,GBUTtem,55,Cooperation,GBUTtem,56,Cooperation,GBUTtem,57,Cost breakdown chart,Value,Value,Value,Value,Value,Value,Unit,Gross Margin,Cost,Component (%),Co
24、mponent (%),Component (%),Component (%),Component (%),Component (%),GBUTtem,58,Dead end,GBUTtem,59,Dependance,GBUTtem,60,Development,GBUTtem,61,Dice,GBUTtem,62,Direction,GBUTtem,63,Factors (2),GBUTtem,64,Factors (3),GBUTtem,65,Factors (3),GBUTtem,66,Factors (3),GBUTtem,67,Factors (4),GBUTtem,68,Fact
25、ors (4),GBUTtem,69,Factors (4),GBUTtem,70,Factors (4),GBUTtem,71,Factors (6),GBUTtem,72,Factors (6),GBUTtem,73,Factors (8),GBUTtem,74,Factors (4),GBUTtem,75,Factors (5),GBUTtem,76,Factors (6),GBUTtem,77,Factors (4),Success factors,GBUTtem,78,Factors (5),Success factors,GBUTtem,79,Success factors,Fac
26、tors (6),GBUTtem,80,Factors (3),GBUTtem,81,Factors (4),GBUTtem,82,Factors (5),GBUTtem,83,Feedback,GBUTtem,84,Feedback,GBUTtem,85,Feedback,GBUTtem,86,Feedback,GBUTtem,87,Feedback,GBUTtem,88,Filter,GBUTtem,89,Filter,Initial situation,1. Criterion,2. Criterion,3. Criterion,Result,GBUTtem,90,Flexibility
27、,GBUTtem,91,Flexibility,Ability,Intention,Flexibilty,GBUTtem,92,Flexibility,GBUTtem,93,Focus expansion,t,t,GBUTtem,94,Growth,GBUTtem,95,Guidelines,GBUTtem,96,Harmony,GBUTtem,97,Hurdles and brakes,Company X,GBUTtem,98,Impact,.,.,.,.,.,.,.,GBUTtem,99,Influence (1 factor),GBUTtem,100,Influence (2 facto
28、rs),GBUTtem,101,Influence (2 factors),GBUTtem,102,Influence (4 factors),GBUTtem,103,Influence (4 factors),GBUTtem,104,Influence (6 factors),GBUTtem,105,Input/output, ., .,GBUTtem,106,Interaction,GBUTtem,107,Margin chart,100%,?%,Label,?%,Label,?%,Label,?%,Label,?%,Label,Total in Value,Index,Label,Lab
29、el,Label,Label,Label,Label,000,000,000,?%,?%,?%,000,?%,?%,000,000,GBUTtem,108,Matrix,GBUTtem,109,Matrix,GBUTtem,110,Matrix,Dimension 2,Dimension 1,Scale,Scale,Scale,Scale,Level 1 text Level 2 text Level 3 text,Level 1 text Level 2 text Level 3 text,Level 1 text Level 2 text Level 3 text,Level 1 text
30、 Level 2 text Level 3 text,GBUTtem,111,Matrix,Label,Label,Label,Label,Dimension II,Content,Dimension I,Label,Label,Content,Content,Content,Content,GBUTtem,112,Measures plan planned activities,Overview: ,Activities,Wk .,Wk .,Wk .,Wk .,Wk .,Wk .,Wk .,Wk .,Wk .,Wk .,Comments,GBUTtem,113,Measures plan p
31、lanned measures,Activity: ,As of: ,Objective:,Results:,Responsible: ,Support: ,Measures: ,.,.,.,.,.,.,.,.,GBUTtem,114,Measures plan planned individual steps,Measure: .,No.,As of: ,1.,.,Individual steps,Responsible,Support,Form of result,Start,Dura- tion,Dead- line,Pro- ject,Com-pleted,.,.,.,.,.,.,.,
32、.,GBUTtem,115,Models,Type your phrases and sentences here,Level 1 text Level 2 text,Step 1,Step 2,Step 3,Step 4,Type your phrases and sentences here,Type your phrases and sentences here,Type your phrases and sentences here,GBUTtem,116,Moon chart,Bar,Ball,Bar,Arrow,GBUTtem,117,Multipliers,.,+,+,+,.,+
33、,= Projektteams,GBUTtem,118,Multipliers,GBUTtem,119,Mutuality,GBUTtem,120,Mutuality,GBUTtem,121,Obstacle,GBUTtem,122,Obstacle,.,.,GBUTtem,123,Obstacle,GBUTtem,124,Organizational and flow chart,GBUTtem,125,Organizational and flow chart,Pantene,Jiehua,New Brand,Rejoice,Head & Shoulders,Ulan,Whisper,Ar
34、iel,Tide,JV Brands,Crest,Professional Marketing,Safeguard,Zest Camay,Assistant Brand Manager, 2-5 per Brand,Media & Commercial Production,Marketing Manager,Dimitri Panayatapolous,School Program Group,Nurses for School Program,Randall Beard Marketing Director,Rene Co Marketing Director,Ken Doi Market
35、ing Director,Robin Oxendine Marketing Manager,Peter Foyston Marketing Manager,Laundry,Haircare,Toothpaste/Soap,Skincare/Paper,Vacant General Manager,Brad Casper General Manager*,Vacant General Manager,Virginia Lee Vice President*,Marketing Organization,GBUTtem,126,Organizational and flow chart,Compe
36、titive Models,Market Results,Feasible Scenarios India China Philippines,Success Requirements,Bacardi Strategy,Asia Whisky Opportunity Assessment,Market Archetype Model Sizing Pricing,Bacardi Strategy Overlap,Determine Whether to Proceed Further,Execute,Will whisky help to build Bacardi rum globally?
37、,Are there opportunities for whisky in the rest of the world?,Yes,Develop Objectives & Strategies Financial Goals Market Priorities Acquisition or Organic Growth Product/ Marketing/ Distribution Strategies,Process Map,GBUTtem,127,Option,1,2,3,GBUTtem,128,Option,1,2,3,4,GBUTtem,129,Option,quit,develo
38、pe,GBUTtem,130,Penetration,GBUTtem,131,Pie chart,Chart Title,Label %,Label %,Label %,Label %,Label %,Series 1,Series 2,Series 3,Chart Title,Label %,Label %,Label %,Label %,Label %,100%=XXXX,100%=XXXX,GBUTtem,132,Pie chart,Chart Title,Label %,Label %,Label %,Label %,Label %,Series 1,Series 2,Series 3
39、,Level 1 text Level 2 text Level 3 text,100%=XXXX,GBUTtem,133,Pie chart,Chart Title,Label %,Label %,Label %,Label %,Label %,Chart Title,Label %,Label %,Label %,Label %,Series 1,Series 2,Series 3,Chart Title,Label %,Label %,Label %,Label %,Label %,Chart Title,Label %,Label %,Label %,Label %,100%=XXXX
40、,100%=XXXX,100%=XXXX,100%=XXXX,GBUTtem,134,Plus/minus,.,.,GBUTtem,135,Plus/minus,.,.,GBUTtem,136,Plus/minus,.,.,+,GBUTtem,137,Plus/minus,GBUTtem,138,Plus/minus,GBUTtem,139,Plus/minus,GBUTtem,140,Portfolio,+,+,GBUTtem,141,Portfolio,+,+,+,+,GBUTtem,142,Pressure,GBUTtem,143,Pressure,GBUTtem,144,Pressur
41、e,GBUTtem,145,Prioritization,Prioritization,GBUTtem,146,Process,GBUTtem,147,Process,1,2,3,4,1,2,3,4,5,GBUTtem,148,Process decrease,1,2,3,4,5,GBUTtem,149,Process increase,1,2,3,4,5,GBUTtem,150,Progress,GBUTtem,151,Project,Phase I,Phase II,Phase III,GBUTtem,152,Project, weeks, weeks,Phase I,Phase II,4
42、,3,1,2,GBUTtem,153,Project procedure,Phases,Time required,Project features,.,.,Phase I .,Phase II .,.,.,Phase III ., weeks, weeks, weeks,1,2,3,4,GBUTtem,154,Puzzle,GBUTtem,155,Puzzle (for color presentations),GBUTtem,156,Puzzle,3 parts,1,2,3,To apply color, ungroup the object, then regroup it afterwards,=,GBUTtem,157,Redesign (Cube),Redesign does not mean:,But:,Solving individual problems,Creating a compr