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1、CONTENTS Error! No text of specified style in document. April 2012 | 1-800-330-3772 | IBISWorld Industry Report 6532 Clothing Stores in China April 2012 About This Industry . 2 Industry Definition 2 Main Activities . 2 Similar Industries . 2 Additional Resources . 3 Industry Performance 4 Executiv
2、e Summary . 4 Key External Drivers 4 Current Performance . 4 Industry Outlook 7 Industry Life Cycle . 9 Products Jack Vero Moda is aimed at women over 25 years and offers formal and casual clothing, and the business mens brand Selected entered the Chinese market in 2008. BFC has about 1,006 Only sto
3、res; 1,185 Jack 989 Vero Moda stores; and 207 Selected stores all over China. According to the 2004 Economic Census, BFC had total revenue of about $82.4 million, or 2.0% of industry revenue in 2004. Its 2012 market share is estimated to be 5.0%. Baleno Holdings Ltd. Market Share: 3.9% Baleno Holdin
4、gs Ltd. (Baleno) was established in 1981 in Hong Kong as a retailing enterprise for casual clothing and accessories. Baleno was acquired by Texwinca Group of Hong Kong in 1996. Since then, Baleno has been promoted as the major brand of casual clothing and the company has been expanding within and be
5、yond Hong Kong. Baleno established branches in China through joint ventures or direct investment. For example, in Guangzhou, Baleno formed a joint venture, Youyi Baleno Clothing and Accessories Co. Ltd., with Youyi Group in 1996 and wholly owned Xingyu Baleno Clothing and Accessories Co. Ltd. was es
6、tablished in Beijing in 1997. Baleno also adopted the franchising strategy to accelerate expansion of store coverage. By 2009, Baleno owned and franchised about 4,000 stores in the world, with over 15,000 employees. There are 404 stores in China concentrated in Beijing, Shanghai, Guangzhou and Wuhan
7、. Balenos target customers are adolescents and young adults and its major products are low-priced, good quality and well designed casual clothing. In order to attract its target customers, Baleno uses the Hong Kong stars Andy Lau and Faye as models for its clothing. Baleno has developed clothing for
8、 both men and women. Baleno emphasizes the atmosphere within its stores. The lights and shelves are well placed and the environment is clean and simple, with soft background music. Before- and after-sales service is also part of the shopping experience. According to the 2004 Economic Census, Baleno
9、had total revenue of about $236.3 million, about 5.6% of industry revenue in 2004. In 2010, Baleno achieved revenue of $317 million. It is expected to account for 3.9% of revenue in 2012. WWW.IBISWORLD.COM.CN Clothing Stores in China April 2012 27 Esprit Shanghai Company Industry Brand Names: Esprit
10、 Market Share: 3.8% CRE-Esprit Co. Ltd. (CREE) is the headquarters of Esprit Holdings Ltd. in China and was established in Shanghai in 1998. Esprit is an international youthful lifestyle brand offering smart, affordable clothes and other products. The group offers 12 product lines encompassing women
11、swear, menswear, kidswear, youth wear and shoes and accessories. It operates through more than 800 directly managed retail stores and over 14,000 wholesale points of sale worldwide, occupying over 817,000 square meters of directly managed retail space in more than 40 countries. Esprit was originated
12、 from Esprit de Corp in the United States in 1968, which then concentrated on selling jeans. In 1979, the Esprit brand and trademark were launched. In 1992, Esprit established the first China store in Shanghai. In 1993, Esprit Asia Holdings Ltd. went public in Hong Kong and became fully responsible
13、for the retailing business of Esprit in Asia. In 1998, Esprit Asia Holdings Ltd. and China Resources Enterprise Ltd. formed the joint venture CREE to expand the business of Esprit in China. In 2002, Esprit Holdings Ltd. (formerly Esprit Asia Holdings Ltd) acquired a 37% share of Esprit International
14、 together with the Esprit trademark and other intellectual properties, making Esprit Holdings Ltd in Hong Kong an international enterprise will the full line of Esprit products. CREE currently has three international brands: Esprit, Red Earth and Salon Esprit; the last two brands are Esprits cosmeti
15、c products. By the end of 2006, CREE had about 600 stores in 102 cities in China. According to the 2004 Economic Census, CREE had total revenue of about $68.4 million, or about 1.6% of industry revenue in 2004. Its 2012 market share is expected to increase to 3.8%. Jeanswest Corporation (China) Indu
16、stry Brand Names: MoFeel Market Share: 1.0% Jeanswest Corporation (China) (JWC) was established in Shanghai in 1993 as the headquarters of Jeanswest (BVI) Ltd. in China. Jeanswest was established in 1972 as a chain casual clothing retailer in Australia. In 1990, Hong Kongs Glorious Sun Enterprises (
17、BVI) Ltd. acquired the Jeanswest brand and expanded Jeanswest retailing to New Zealand. In 1993, the first Jeanswest store was established in Shanghai. Now, Glorious Sun has over 1,600 Jeanswest stores in Australia, New Zealand, China and the Middle East, most of which are directly owned, with a sma
18、ll number of franchises. By 2009, Jeanswest had opened 2,000 stores in 20 provinces and municipalities in China and caters for customers between the ages of 18 and 25 years. Different from other major players, Jeanswest procures from several clothing manufacturing companies. One of the manufacturing
19、 companies, Dajin Clothing Factory (Huizhou) Co. Ltd., is also owned by Glorious Sun. MoFeel is another brand promoted by Glorious Sun after the success of Jeanswest. MoFeel is targeted at older customers than Jeanswest, but still offers affordable branded and casual clothing. There are now over 100
20、 chain MoFeel stores in China, concentrated in Jiangsu and Zhejiang provinces. WWW.IBISWORLD.COM.CN Clothing Stores in China April 2012 28 According to the 2004 Economic Census, JWC had total revenue of about $41.3 million, about 1.0% of industry revenue for the year. Its 2012 market share is estima
21、ted to be 1.0%. Other Players Shanghai Captaino Clothing Co. Ltd. Shanghai Captaino Clothing Co. Ltd. (SCC) was established through a partnership between Shanghai Pingfang Economy Development Co. Ltd. and Gammatex International S.R. Ltd. in 1993. SCC is the possessor of the exclusive right to use th
22、e “Captaino” trade mark and its Chinese counterpart in China. SCC has a sales network covering 20 provinces and municipalities in China, retailing various Captaino clothing, including suits, jeans, T-shirts, leather jackets and scarves. SCC also owns a clothing manufacturing factory dedicated to des
23、igning and manufacturing Captaino products with the same high standards as Captaino in Italy. According to the 2004 Economic Census, SCC had total revenue of about $27.9 million, approximately 0.7% of industry revenue during that year. This is expected to have increased to 0.8% in 2012. Xinghuo Fash
24、ion Plaza Xinghuo Fashion Plaza (XFP) is mainly engaged in retailing clothing and is located in the center of prosperity in Huzhou city, Zhejiang province. It was established in 1978. After four expansions, XFP now operates in a self-owned 20,000 square-meter plaza with over 900 employees. Currently
25、, XFP retails more than 28,000 domestic and international branded goods ranging from mens clothing, womens clothing, casual wear, sportswear, childrens wear, to cosmetic products and small appliances. It is one of the largest clothing retailing plaza in northern Zhejiang province. According to the 2
26、004 Economic Census, XFP had total revenue of about $23.6 million, approximately 0.6% of industry revenue in 2004. XFP reported revenue of over $24.4 million in 2005, and is forecast to account for 0.6% of industry revenue in 2012. Tianjin Binjiang Shopping Mall Tianjin Binjiang Shopping Mall (BSM)
27、was established in 1992 by Tianjin Binjiang Group. It is a shopping mall concentrating on clothing retailing. In 2006, BSM underwent an alteration, which thoroughly improved the shopping environment in BSM, and extended the range of goods. Currently, BSM operates in a 30,000 square-meter mall of sev
28、en stories, with about 50,000 products ranging from womens dresses, sports and casual wear to branded accessories and shoes. BSM has adopted the management methods and service standards of modernized department stores, with Internet customer contact and sales, as well as customized clothing modifica
29、tion, and multi-lingual consulting. According to the 2004 Economic Census, BSM had total revenue of about $22.7 million, approximately 0.5% of industry revenue in 2004. This market share is expected to be unchanged in 2012. Giordano WWW.IBISWORLD.COM.CN Clothing Stores in China April 2012 29 Giordan
30、o International Ltd. was established in Hong Kong in 1981 as a clothing retailer. In 1991, the company went public on the Hong Kong stock exchange. Giordano retails clothing and accessories under the brands: Giordano, Giordano Ladies, Giordano Concepts, Giordano Junior and BSX through its over 1,800
31、 sales agencies in 30 countries and territories. Giordano International Ltd. also carries out wholesale business with its sales agencies, as well as manufacturing for its own brand and outsourcing contracts. Giordano currently has 1,188 stores in China. In 2010, Giordano achieved sales revenue of $2
32、72.3 million, accounting for 48% of its total revenue. Bossini Bossini International Holdings Ltd. was listed in Hong Kong stock exchange in 1993. It is the possessor of the Bossini trade mark. It started its retailing business in Hong Kong in 1987 and has becomes a global sales network operator, co
33、vering 28 countries and territories in the world, with Hong Kong, Mainland China, Taiwan, Singapore and Malaysia as its core markets. According to its annual report, until 2010, Bossini had 436 directly managed stores and 297 franchised stores in Mainland China. Bossinis revenue from Mainland China
34、accounted for 23% of its total revenue in 2010. WWW.IBISWORLD.COM.CN Clothing Stores in China April 2012 30 Operating Conditions Capital Intensity The level of capital intensity is low. Large number of sales persons required The industry uses little technology The capital intensity of the Clothing S
35、tore industry is determined by the ratio of capital to labor. In the absence of official data on capital and labor costs, depreciation and wage costs are used as proxies. Utilizing data presented in the cost structure section, for every $1.00 of depreciation costs requires $13.60 in wage costs. Cons
36、idering the low general wage level in China, the industry is deemed to have a low capital intensity level. Capital expenditure in the industry comes in the form of fixtures, fittings, and cash registers. Some large retailers and foreign companies have implemented computer scanning technology. Its im
37、plementation has simplified labor tasks and it also minimized the level of human error in processing purchases. Operators in the industry are subject to higher labor costs than capital costs, which is typical of the retailing sector. This industry is labor intensive as it relies on sales people to a
38、ssist customers, operate cash registers, restock shelves and maintain inventory levels. The large players in this industry emphasize superior levels of customer service to attract and maintain customer loyalty. Ancillary business services such as customized alterations also require trained staff to
39、assist customers. Labor is also required to complete administrative tasks, to create and design new clothing specifications, and for promotion projects. Technology usually more durable and functional than sleepwear. POINT-OF-SALE (POS) A system used at checkout in retail stores using computers and c
40、ash registers to capture transaction data at the time and place of sale. RADIO FREQUENCY IDENTIFICATION (RFID) A technology that tracks products from the time they leave the assembly line to the time they leave the store by releasing continuous signals from a chip. WWW.IBISWORLD.COM.CN Clothing Stor
41、es in China April 2012 36 Disclaimer This product has been supplied by IBISWorld Inc. (“IBISWorld”) solely for use by its authorized licenses strictly in accordance with their license agreements with IBISWorld. IBISWorld makes no representation to any person with regard to the completeness or accura
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