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1、 Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai, UAE
2、 t: +49 69 9754 4517 f: +49 69 9754 4900 e: datamonitormena Datamonitor Asia Pacific Level 46, 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8705 6901 e: Europe - Containers rising fuel costs force companies to seek cost saving measures by reducing packaging in order to cut
3、the amount transported from factory, to shop, to end consumers. Similarly, changes in the costs of plastic resin and price fluctuations of aluminum ingot and steel impact costs also. The packaging industry is a large, fragmented market with thousands of competitors. A large proportion of containers
4、and packaging such as glass bottles and cans are typically undifferentiated products, manufactured en masse, which increases consumer choice and therefore buyer power with respect to these items. On the other hand, many container and packaging items are produced using bespoke designs or materials fo
5、r specific customers, most notably for manufacturers and retailers of food products who intent on using unique designs and materials to encourage consumer interest. These services are typically undertaken under fixed term contacts, as services are individually tailored to meet the needs of the buyer
6、. This increases switching costs for consumers and reduces buyer power. While the packaging industry is FIVE FORCES ANALYSIS Europe - Containers however, the size of suppliers will vary according to the raw material they sell. With minimal differentiation of commodity raw materials there is little t
7、o distinguish between suppliers and manufacturers therefore low switching costs exist. Often several packaging materials are suitable for a given product therefore providing a degree of substitution between different raw materials. Increasingly, suppliers are diversifying their products to meet chan
8、ging consumer demands which are heavily focused on being planet- friendly. For example, paper packaging solutions are becoming increasingly favored over plastic packaging for many food products and plastic bottles are increasingly substituting glass jars and bottles for many food and beverage produc
9、ts. Some industry players have backwards integrated to produce their own inputs, which weakens supplier power. One such example is International Paper Company, which operated 20 pulp, paper and packaging mills, 144 converting and packaging plants, and 19 wood products facilities throughout Europe an
10、d the US in 2010. Overall, the supplier power is moderate. FIVE FORCES ANALYSIS Europe - Containers steel food and aerosol cans and ends; and metal caps. The division has 14 operating facilities in six countries. Key Metrics The company recorded revenues of $7,941 million in the fiscal year ending D
11、ecember 2010, which was within 0.1% of the revenue in fiscal 2009. Its net income was $324 million in fiscal 2010, compared to a net income of $334 million in the preceding year. Table 7: Crown Holdings, Inc.: key financials ($) $ million 2006200720082009 2010 Revenues 6,982.07,727.08,305.07,938.0 7
12、,941.0 Net income (loss) 309.0528.0226.0334.0 324.0 Total assets 6,409.06,979.06,774.06,532.0 6,899.0 Total liabilities 5,915.06,964.07,091.06,538.0 6,670.0 Employees 21,74921,80021,30020,510 20,537 Source: company filings D A T A M O N I T O R LEADING COMPANIES Europe - Containers including beverag
13、e, personal care, healthcare and food markets. The plastic packaging segment is structured under two divisions: healthcare and personal care. In the healthcare division, Rexam manufactures plastic packaging solutions for pharmaceutical customers worldwide. The healthcare segment is further segregate
14、d as pharma, primary packaging and closures. The segment manufactures a range of drug delivery and medical devices, metering pumps and valves, pharma primary packaging and diagnostic disposables. Besides, the group manufactures a complete line of automated pharmacy prescription wares, and custom imp
15、rinted closures for use in central processing, and repackaging industries. LEADING COMPANIES Europe - Containers specialties Europe; and Latin America. The packaging Europe segment includes a system of mills and plants that produce a full line of container board that is converted into corrugated con
16、tainers. The group has facilities in 21 countries, in both Western and Eastern Europe. On the mill side, the operations consist of three Kraft liner mills, in Sweden, France and Austria, which produce over 1.5 million tons of brown and white Kraft liner; and 15 recycled containerboard mills which cu
17、rrently produce over 3.0 million tons of paper and a sack kraft paper mill in Spain (transferred from Specialties Europe) which produced over 0.1 million tons of paper. SKG also has recovered fiber collection facilities, a wood products business and some wood procurement operations. On the conversio
18、n side, the operations comprise of 108 corrugated plants, which currently produce over 4.4 million tones (8.0 billion square meters) and 54 sheet plants. In addition, the group has 21 plants which produce litho laminated corrugated products, preprint or display units and a number of other small plan
19、ts producing paper tubes, pallets, fulfillment activities and other packaging solutions. The specialties Europe segment manufactures and supplies solid board and solid board packaging, box board, graphic board, sack paper, sacks, bag- in- box, taps, cartons and other related products. It has facilit
20、ies in 11 countries, with eight mills, eight conversion plants and five bag- in- box plants (including one LEADING COMPANIES Europe - Containers 26 corrugated plants in six countries with a current production of 0.7 million tones (1.1 billion square meters); one preprint facility; five paper sack co
21、nverting plants in four countries; three folding carton plants (two in Mexico and one in Venezuela; 25 recovered fiber plants in five countries; and forestry operations in Colombia and Venezuela. The groups subsidiaries include: Carton de Colombia, Carton de Venezuela, Grupo Smurfit Mexico, Nettings
22、dorfer Papierfabrik, Smurfit Kappa Deutschland, Smurfit Kappa Holdings Italia, Smurfit Kappa Investments UK Limited, Smurfit Kappa Ireland Limited, Smurfit Kappa Kraftliner, Smurfit Kappa Nederland, and Smurfit Kappa Participations. Key Metrics The company recorded revenues of $8,845 million in the
23、fiscal year ending December 2010, an increase of 10.2% compared to fiscal 2009. Its net income was $77 million in fiscal 2010, compared to a net loss of $142 million in the preceding year. Table 14: Smurfit Kappa Group Plc: key financials ($) $ million 2006200720082009 2010 Revenues 9,316.79,633.39,
24、355.18,023.8 8,845.1 Net income (loss) (203.5)220.4(42.4)(141.7) 76.8 Total assets 11,110.411,473.310,773.910,674.5 10,519.6 Total liabilities 9,466.411,473.310,773.98,217.2 7,954.9 Source: company filings D A T A M O N I T O R LEADING COMPANIES Europe - Containers packaging; personal care; publicat
25、ion papers; and pulp, timber and solid- wood products. The tissue segment consists of toilet paper, kitchen rolls, handkerchiefs, facial tissue and napkins. SCA owns strong regional brands such as Zewa, Tempo, Tork and Plenty. Some of the other key brands of the segment are Familia and Favorita in S
26、outh America through joint ventures; and Regio brand in Mexico. In the Away- From- Home (AFH) tissue segment, SCA delivers complete hygiene concepts to hospitals and other healthcare institutions, large workplaces, restaurants and hotels. These include dispensers, tissue, service and maintenance, wh
27、ich are marketed under the global Tork brand. The production of this segment is carried out through 38 facilities in 18 countries. The packaging segment is a full- service supplier of packaging solutions for a large number of applications, including consumer and display packaging, shelf- ready packa
28、ging solutions, customized protective packaging and transport packaging made primarily from corrugated board. Most of SCAs packaging is used for food, consumer durables and industrial products. The segment has 170 facilities in 21 countries in Europe. LEADING COMPANIES Europe - Containers & Packagin
29、g 0201 - 2036 - 2010 Datamonitor. This profile is a licensed product and is not to be photocopied Page 35 The personal care segment offers incontinence products, baby diapers and feminine hygiene products. The products are distributed through retailers, health care institutions and pharmacies in mor
30、e than 100 countries in Australia, Asia, North America, Latin America and Europe. The production is carried out at 27 plants in 23 countries. SCA owns key brands such as TENA, Libero, Drypers, Pequenin, DryKids and Tessy. Further, Libresse, Libra, Bodyform, Saba, Nosotras and Nana are some of SCAs s
31、trong feminine care brands. SCAs publication papers segment and pulp, timber and solid- wood products segment, operates under the companys forest products segment. The segment offers magazine paper, newsprint, pulp, wood components for building construction and furniture manufacturing, customised wo
32、od products for the building trade, solid- wood products and biofuel. The companys pulp is produced primarily from timber from its own forestlands. The company operates this segment under the SCA brand and also under Luna, GraphoVerde and GraphoMax brands. The segment operates 17 facilities in three
33、 countries. n 2010 SCA initiated a project to close its personal care factory in Linselles, France and divested its Asian packaging operations. In July 2010 SCA bought the Tessy Babies and DryKids baby diaper brands in Mexico and Central America. During the autumn 2010 SCA started the production of
34、TENA incontinence care products and Libero baby diapers in Veniov, Russia and entered a R&D co- operation with BioGaia. SCA also celebrated 60 years on the NASDAQ OMX. In 2011 SCA invested EUR290 million (approximately $384.2 million) in expanded tissue capacity in Russia and Germany as well as the
35、Bollsta sawmill in Sweden. SCA and the Norwegian company Fred.Olsen Renewables have formed a jointly owned company to construct a wind farm in Vsternorrland in northern Sweden. SCA has acquired 50 percent of the Turkish hygiene products company Komili from Yldz Holding with diaper brand Baby Star an
36、d feminine care brand Rozi. Key Metrics The company recorded revenues of $15,139 million in the fiscal year ending December 2010, a decrease of 1.5% compared to fiscal 2009. Its net income was $770 million in fiscal 2010, compared to a net income of $819 million in the preceding year. LEADING COMPAN
37、IES Europe - Containers & Packaging 0201 - 2036 - 2010 Datamonitor. This profile is a licensed product and is not to be photocopied Page 36 Table 18: Svenska Cellulosa Aktiebolaget: key financials ($) $ million 2006200720082009 2010 Revenues 14,070.314,690.915,320.015,376.6 15,138.7 Net income (loss
38、) 758.3993.3776.5819.2 770.1 Total assets 18,523.520,119.422,049.920,786.5 19,832.0 Total liabilities 10,437.011,299.112,721.611,367.4 10,424.8 Employees 51,02250,43352,00045,000 45,000 Source: company filings D A T A M O N I T O R Table 19: Svenska Cellulosa Aktiebolaget: key financials (SEK) SEK m
39、illion 2006200720082009 2010 Revenues 101,439.0105,913.0110,449.0110,857.0 109,142.0 Net income (loss) 5,467.07,161.05,598.05,906.0 5,552.0 Total assets 133,544.0145,050.0158,968.0149,859.0 142,978.0 Total liabilities 75,245.081,460.091,716.081,953.0 75,157.0 Source: company filings D A T A M O N I
40、T O R Table 20: Svenska Cellulosa Aktiebolaget: key financial ratios Ratio 2006200720082009 2010 Profit margin 5.4%6.8%5.1%5.3% 5.1% Revenue growth 5.2%4.4%4.3%0.4% (1.5%) Asset growth (1.2%)8.6%9.6%(5.7%) (4.6%) Liabilities growth (4.6%)8.3%12.6%(10.6%) (8.3%) Debt/asset ratio 56.3%56.2%57.7%54.7%
41、52.6% Return on assets 4.1%5.1%3.7%3.8% 3.8% Revenue per employee $275,769$291,295$294,616$341,703 $336,416 Profit per employee $14,862$19,695$14,932$18,205 $17,113 Source: company filings D A T A M O N I T O R LEADING COMPANIES Europe - Containers & Packaging 0201 - 2036 - 2010 Datamonitor. This pr
42、ofile is a licensed product and is not to be photocopied Page 37 Figure 18: Svenska Cellulosa Aktiebolaget: revenues & profitability Source: company filings D A T A M O N I T O R Figure 19: Svenska Cellulosa Aktiebolaget: assets & liabilities Source: company filings D A T A M O N I T O R MARKET FORE
43、CASTS Europe - Containers & Packaging 0201 - 2036 - 2010 Datamonitor. This profile is a licensed product and is not to be photocopied Page 38 MARKET FORECASTS Market value forecast In 2015, the European containers and packaging market is forecast to have a value of $173.2 billion, an increase of 15.
44、3% since 2010. The compound annual growth rate of the market in the period 201015 is predicted to be 2.9%. Table 21: Europe containers and packaging market value forecast: $ billion, 201015 Year $ billion billion % Growth 2010 150.2113.1 0.7% 2011 157.5118.6 4.9% 2012 161.1121.3 2.3% 2013 164.9124.2
45、 2.4% 2014 168.9127.2 2.4% 2015 173.2130.4 2.5% CAGR: 201015 2.9% Source: Datamonitor D A T A M O N I T O R Figure 20: Europe containers and packaging market value forecast: $ billion, 201015 Source: Datamonitor D A T A M O N I T O R MARKET FORECASTS Europe - Containers & Packaging 0201 - 2036 - 201
46、0 Datamonitor. This profile is a licensed product and is not to be photocopied Page 39 Market volume forecast In 2015, the European containers and packaging market is forecast to have a volume of 102.7 million units, an increase of 9.2% since 2010. The compound annual growth rate of the market in th
47、e period 201015 is predicted to be 1.8%. Table 22: Europe containers and packaging market volume forecast: million units, 201015 Year million units % Growth 2010 94.11.4% 2011 95.81.8% 2012 97.41.6% 2013 99.11.8% 2014 100.91.8% 2015 102.7 1.9% CAGR: 201015 1.8% Source: Datamonitor D A T A M O N I T
48、O R Figure 21: Europe containers and packaging market volume forecast: million units, 201015 Source: Datamonitor D A T A M O N I T O R APPENDIX Europe - Containers & Packaging 0201 - 2036 - 2010 Datamonitor. This profile is a licensed product and is not to be photocopied Page 40 APPENDIX Methodology
49、 Datamonitor Industry Profiles draw on extensive primary and secondary research, all aggregated, analyzed, cross- checked and presented in a consistent and accessible style. Review of in-house databases Created using 250,000+ industry interviews and consumer surveys and supported by analysis from industry experts using highly complex modeling & forecasting tools, Datamonitors in- house databases provide the foundation for all related industry profiles Prepar