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1、,2019,平面设计的美学基础,什么是平面设计,What is graphic design,排版,#01,Set type,海报,#04,Poster.,插画,#03,Illustrations,logo,#02,Logo,美学基础,构成平面的元素,Element 元素,设计三要素,点,线,面,点 Point,不同大小、疏密的散点式排列,点动产生线,按一定的规律变化，使之产生韵律感.,有目的的排列，以点聚面,线 Line,面化的线（等距的密集排列）,疏密变化的线透视空间的视觉效果,粗细变化空间，虚实空间的视觉效果,错觉化的线,立体化的线,面 Surface,几何形的面，表现规则、平稳、较为理
2、性的视觉效果,自然形的面，给人以更为生动、厚实的视觉效果,有机形的面，得出柔和、自然、抽象的面的形态,偶然形的面，自由、活泼而富有哲理性,人造形的面，较为理性的人文特点,排列,组合,方与圆,疏与密,大与小,对比,应用,应用,应用,应用,COLOR 色彩,This is a template that you can edit it easily.,色彩的三要素,色彩的纯净程度,色彩的相貌,色彩的明亮程度,色相,明度,纯度,色相对比,色彩的对比关系,明度对比,纯度对比,冷暖对比,1,2,3,4,色调,Add your sub title,Add your text in here. Add yo
3、ur text in here. Add your text in here. Add your text in here.,Add your sub title,Add your sub title,Add your text in here. Add your text in here. Add your text in here. Add your text in here.,Add your text in here. Add your text in here. Add your text in here. Add your text in here.,色调指的是一幅画中画面色彩的总
4、体倾向，是大的色彩效果。在大自然中，我们经常见到这样一种现象：不同颜 色的物体或被笼罩在一片金色的阳光之中，或被笼罩在一片轻纱薄雾似的、淡蓝色的月色之中；或被秋天迷人的金黄色所笼罩；或被统一在冬季银白色的世界之中。这种在不同颜色的物体上，笼罩着某一种色彩，使不同颜色的物体都带有同一色彩倾向，这样的色彩现象就是色调。,色彩的心理感受,红色,黄色,蓝色,紫色,海报设计风格,现下流行的设计风格,Add picture,Add picture,Add picture,Add pictre,Add pictur,Add picture,Add picture,Add picture,Add pictur
5、e,Add picture,Your Text,$5,900,000,Description of the sub contents. Description of the sub contents.,摄影,排版与字体,Add your title in here,Add your sub title,Add your sub title,Add your sub title,Add your text in here. Add your text in here. Add your text in here. Add your text in here. Add your text in h
6、ere.,Add your text in here. Add your text in here. Add your text in here. Add your text in here. Add your text in here.,Add your text in here. Add your text in here. Add your text in here. Add your text in here. Add your text in here.,Description of the sub contents.,SWOT ANALSIS,Strengths,Weakness,
7、Opportunity,Threats,Description of the sub contents. Description of the sub contents.,Description of the sub contents. Description of the sub contents.,Description of the sub contents. Description of the sub contents.,Description of the sub contents. Description of the sub contents.,Add picture,Add picture,Add picture,Add picture,THANKS FOR WATCHING,