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1、CONTENTS Error! No text of specified style in document. May 2011 | 1-800-330-3772 | IBISWorld Industry Report 7491 Convention many of these are expected to be held by both convention and exhibition companies, as well as specialized industrial associations. Competition and concentration Repeat or s
2、imilar conventions and exhibitions in the same region are expected to merge due to more intensive competition. Growth in the number of conventions and exhibitions in China is forecast to slow in the following years. However, the quality of conventions and exhibitions will improve significantly. The
3、utilization rate of convention and exhibition centers in China is also expected to increase. Competition in this industry will be further intensified as domestic companies continue to have an advantage over their foreign competitors. Domestic companies generally have a better understanding of the re
4、quirements of downstream companies, Chinese cultural characteristics and processes, and Chinas economic conditions. However, more foreign enterprises are expected to enter the Chinese market in the future due to the large potential market. These companies generally have advanced technologies and man
5、agement experience, which may give them increased competitiveness. Most foreign companies will establish partnerships with local companies to develop local markets rather than reproducing what they may have done in their own countries. Establishment numbers are expected to grow more strongly compare
6、d with enterprises, reaching about 7,581 by the end of 2016. This will occur as large-scale companies in this industry are expected to establish more branches to access the market. The growth rate is slower than the previous five years, as smaller companies will exit the market, merge or be acquired
7、 by large-scale enterprises. The degree of industry concentration will increase in the next five years, while some potential players will become strong competitors in the market. Developed cities such as Beijing, Shanghai and Guangzhou will continue to contribute large shares to industry revenue. Em
8、ployee numbers are expected to increase at an annualized rate of 1.8% in the next five years, slower growth compared with the past five years. Employees will total 214,190 with a payroll of $676.8 million by the end of 2016. This steady increase will be due to increasing labor costs in China and the
9、 improving level of technology within the industry. The industry is expected to continue to develop strongly in the future, as the domestic market will provide opportunities for companies offering good services, technology expertise, advanced facilities and sound brand image. WWW.IBISWORLD.COM.CN Co
10、nvention & Exhibition Services in China May 2011 7 WWW.IBISWORLD.COM.CN Convention & Exhibition Services in China May 2011 8 Industry Life Cycle This industry is in the growth stage of its life cycle. Life Cycle Stage Value added growth has been slightly lower than Chinas overall GDP growth in recen
11、t years Rapid economic development has resulted in increasing numbers of conventions and exhibitions Accelerated globalization processes in various industries have increased demand for industry services Industry value added increased at a faster rate than Chinas GDP before 2008, but slowed in 2008 a
12、nd 2009 due to the global financial crisis. The annualized growth rate for value added over the past five years is about 7.8%, slower than overall GDP growth of about 9.5%. With the rapid development of the Chinese economy, many industries have also grown rapidly. This has led to an increasing numbe
13、r of conventions and exhibitions in the country, which contributes to the industrys rapid growth. Many leading international convention and exhibition companies have entered the Chinese market, establishing joint ventures with domestic enterprises. These foreign companies usually have advanced techn
14、ology and management experience, which promotes the development of this industry. After Chinas accession to the World Trade Organization in late 2001, the globalization process in China accelerated significantly. Increased international trade stimulates demand for services provided by companies in t
15、his industry. WWW.IBISWORLD.COM.CN Convention & Exhibition Services in China May 2011 9 Products & Markets Supply Chain Key Buying Industries 3721 - Automobile Manufacturing in China Many transport industries hold conventions and exhibitions in China. 7210 - Real Estate Development and Management in
16、 China Real estate and property development companies utilize convention and exhibition services. 8441 - Colleges & Universities in China Schools and universities are major users of convention and exhibition services. Key Selling Industries 6110 - IT Services in China Establishments within this indu
17、stry provide IT services, including systems installation, systems management and computer maintenance. 2110 - Wood Furniture Manufacturing in China Establishments within this industry supply wooden furniture used by convention and exhibition centers. 2130 - Metal Furniture Manufacturing in China Est
18、ablishments within this industry supply metal furniture used by convention and exhibition centers. WWW.IBISWORLD.COM.CN Convention & Exhibition Services in China May 2011 10 Products & Services Industrial product conventions and exhibitions 31.3% Other conventions and exhibitions 13.2% Technical con
19、ventions and exhibitions 15.9% Trading conventions and exhibitions 39.6% Trading conventions and exhibitions, including commodity fairs, real estate exhibitions and other conventions and exhibitions aiming to trade products are estimated to account for the largest share of industry revenue at 39.6%
20、in 2011. Trading convention and exhibition services have developed rapidly in recent years due to the growth of Chinas business, manufacturing and services sectors. Revenue generated from industrial product conventions and exhibitions is estimated to account for about 31.3% of the total industry rev
21、enue in 2011. The major products displayed in these conventions and exhibitions include apparel, automotive, food and computer products. Exhibitions with popular themes, such as automotive products, stimulate revenue growth for this industry. The share of technical conventions and exhibitions is exp
22、ected to increase due to the growing importance of technology and the rapid technological changes taking place. The main conventions and exhibitions held in China include technology themes related to agriculture, landscape, electronics, telecommunications and printing. WWW.IBISWORLD.COM.CN Conventio
23、n & Exhibition Services in China May 2011 11 Demand Determinants The main factors that affect demand for convention and exhibition services include GDP growth, downstream demand, globalization in China and technological developments. Chinas economic growth levels The Chinese economy has developed ra
24、pidly in recent years. According to the National Bureau of Statistics of China, GDP growth in 2010 was 10.3%. Increased business activities have stimulated demand for convention and exhibition services. Downstream demand for the industrys services Most sectors in China, particularly manufacturing an
25、d service industries, developed rapidly in the past decade. Demand from these industries for convention and exhibition services, as part of their promotional activities, has also increased. Accelerated globalization process in China Conventions and exhibitions have become a key channel for many comp
26、anies to demonstrate and distribute their products. Currently, many foreign companies visit China to attend conventions and exhibitions, while the numbers of domestic enterprises attending exhibitions in foreign countries has also increased. This increasing globalization level is reflected in the ac
27、tive international communications between China and foreign countries in fields such as business, culture, arts, sciences and technologies. Technological developments As technology continues to develop in China, facilities available for conventions and exhibitions will also improve, thus attracting
28、more clients. Major Markets Other industries 20.0% Automotive industries 15.2% Real estate industries 14.9% Home furnishings industries 12.1% Construction industries 11.2% Machinery manufacturing and shipbuilding industries 10.5% Education and training industries 9.8% Chemical industries 6.3% Real e
29、state, construction, home furnishings and automotive manufacturing are four major sectors that together account for a large share of total industry revenue. ACMR-IBISWorld estimates that the combined share of these downstream industries will total about 53.4% in 2011. In recent years, these industri
30、es have developed rapidly due to Chinas strong economic growth. Demand for convention and exhibition services from companies in these industries therefore increased significantly. Market shares of downstream industries vary in different regions. For example, conventions and exhibitions for real esta
31、te, construction, home furnishings and education accounted for over 70% of total WWW.IBISWORLD.COM.CN Convention & Exhibition Services in China May 2011 12 industry revenue in Beijing in 2008. In Shangai, automotive, machinery manufacturing and shipbuilding conventions and exhibitions contributed th
32、e largest proportions to industry revenue for the year. Other downstream industries, such as food manufacturing and apparel manufacturing, are estimated to have accounted for about 20% of industry revenue in 2011. Of the companies that attend conventions and exhibitions, privately owned companies ac
33、count for about 44.3% of industry revenue. Private companies developed rapidly in recent years, especially after the government removed restrictions on import and export rights for private companies in 1999. These private companies have become the major exporters in China. Conventions and exhibition
34、s are very important channels for them to demonstrate and distribute products to foreign countries. The shares of shareholding and foreign companies are about 24.4% and 20.7% respectively in 2010, and these percentages are expected to increase in the following years. State-owned companies are estima
35、ted to contribute the least share to industry revenue, at about 10.6% in the year, down significantly in the past decade. Market types based on ownership of industry clients, 2010 Ownership Percentage Private 44.3 N/A Shareholding 24.4 N/A Foreign 20.7 N/A State-owned 10.6 N/A SOURCE: ACMR-IBISWORLD
36、 ESTIMATE International Trade Exports in this industry are low and steady. Imports in this industry are low and steady. Exports and imports are almost insignificant in this industry. Few foreign companies purchase services provided by Chinese convention and exhibition firms and, in addition, Chinese
37、 enterprises rarely purchase convention and exhibition services of foreign companies in the industry. However, some large convention and exhibition companies have started to hold exhibitions in foreign countries. This can be regarded as export of exhibition services. With very small import and expor
38、t levels, domestic demand in this industry equals its revenue. WWW.IBISWORLD.COM.CN Convention & Exhibition Services in China May 2011 13 Business Locations Region Percentage East China 35.6 North China 30.1 Middle South China 16.1 South West China 9.8 North East China 6.4 North West China 2.0 Regio
39、n Percentage East China 36.4 North China 33.7 Middle South China 15.0 South West China 5.2 North East China 8.0 North West China 1.7 Region Percentage East China 38.3 North China 32.4 Middle South China 21.9 South West China 2.7 North East China 3.5 North West China 1.2 WWW.IBISWORLD.COM.CN Conventi
40、on & Exhibition Services in China May 2011 14 Industry operations are mainly located in the economically developed and coastal provincial areas, such as Beijing, Shanghai, Guangdong province, Zhejiang province and Shandong province, which are estimated to jointly contribute 80.2% to industry revenue
41、 in 2011. These are well-developed areas in China. Many client industries in these regions are growing strongly, which results in further industry development of convention and exhibition services firms. Beijing Beijing is the center for this industry in North China, due to the high level of economi
42、c growth in recent years. As the capital of China, Beijing benefits from its international influence. Large numbers of conventions and exhibitions are held in Beijing each year. After the 2008 Olympic Games, many gymnasiums were converted into convention and exhibition centers, which stimulated the
43、industrys development in Beijing. In 2011, Beijing is expected to account for the largest share of industry revenue at 29.3%, with 29.6% of establishments and 24.1% of employment. China International Exhibition Center Group Corporation, one of the leading industry companies, is located in Beijing. S
44、hanghai The industry shows its highest efficiency in this region, where revenue is forecast to account for about 23.2% of the total in 2011. Employment and establishment numbers are estimated to account for 19.4% and 21% of the total respectively. This is because large firms in these regions are abl
45、e to benefit from the developing economy and are closer to clients and downstream industries. The 2010 Shanghai World Expo also positively influenced the industry. Two of the top five companies, China New International Expo Center and Shanghai International Convention & Exhibition Co. Ltd., are loca
46、ted in Shanghai. Guangdong province Guangdong province is the manufacturing center of China and experienced rapid economic development in recent years. In 2010, Guangdong province contributed the largest share to Chinas GDP. Over 1,000 conventions and exhibitions are held in this region each year. T
47、he first-tier cities, Guangzhou, Shenzhen and Dongguan, are the most dynamic areas. In 2011, Guangdong province is forecast to account for 19.1% of industry revenue. Establishments in this region are estimated to account for 8.6% of the total, with about 10.6% of total employment. Zhejiang province
48、Zhejiang is well known for its merchandise wholesale markets in China, and the most dynamic areas in this region are the larger cities, including Wenzhou, Yiwu, Hangzhou, Ningbo, Taizhou. In 2011, ACMR- IBISWorld estimates that about 5.4% of establishments in this industry are located in Zhejiang pr
49、ovince with 4.3% of total employment number, and revenue generated from this region is forecast to account for 4.9% of the industrys total. Shandong province Shandong province has experienced rapid economic development in recent years. In 2010, Shandong province contributed the third-largest share to Chinas GDP. Industry revenue generated from this region is estimated to account for 3.7% of the total in 2011, with 4.3% of establishments and 3.6% of employment. WWW.IBISWORLD.COM.CN Convention & Exhibition Ser