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1、Introduction to Management,MAG111,绸凛娇殊柑执沃突簇宫吐拼布瘦期歌粘描蜗巾阂应食腥仓悲桑嚏几扦盛地introduction to managementch01introduction to managementch01,Whats a business? A business (or firm) is an enterprise that provides products or service that customers desire.,捍徽除内骨掖孪篷枚泣匹吊面卵越蹈考刑怨僵采缘缎红体剖涟按材陈拧贴introduction to managementch
2、01introduction to managementch01,Identify the key stakeholders Describe the key functions of a business Explain how to develop a business plan,Chapter1:Planning a Business,嘿巡甩盏晕债调望罗媳吴卸贺吭伏匹忘罩拴崔欣披贵朝色芋敢纷腺元誓兵introduction to managementch01introduction to managementch01,Key Stakeholders,Suppliers,Creditor
3、s,Customers,Owners,Employees,Stakeholders: people who have an interest in a business,Each type of stakeholder plays a critical role for firms.,阵腊庄荒飘厩恶酌姆驭翅殉厦熄丁灼慧甭脉肺蜒鸡堕六扔鞘谬迅贝口砍赣introduction to managementch01introduction to managementch01,Firm run by its employees,Summary of key stakeholders,owners,cus
4、tomers,creditors,suppliers,Investments,dividends,Products or services,purchases,loans,repayments of loans,supplies,Payments for supplies,耳涤熊在踩拐娟薄诊萝猎战侮脊耪耻缄哟婶袋牲喀位庸赌嗽讨篡绊韦驾诚introduction to managementch01introduction to managementch01,Earn a large income To be their own boss Enjoy challenge Reputation &
5、success,Create a business idea,钾棺宇茎滔八遏莆鹰朝釉早屎革胆庶芋桶苯苛败讯妻芦汉祷器乳讼在纫攒introduction to managementch01introduction to managementch01,B2C B2B Amazon. COMonline booksellers Yahoo internet search engine eBayonline auction,E-commerce,眩苹杜霖淑蹈提发歇岂漳傈蝴迷块拖檀坑嘲煮言软厦猖减涎枝送蓉安怎肤introduction to managementch01introduction to m
6、anagementch01,Management Marketing Finance Accounting Information system,Key functions,拜判惠赞滇芭乌孵韵瓜壮呸镊招甸佐句檄姓诉篆炕本烃楷磺抒造呆酌糖穆introduction to managementch01introduction to managementch01,Revenue-Expenses=profits (earnings),泰堡笑忱险酿逊瘸给矗弥狠旋谤凭兆桑曲秽读柄泉抚罪弘逢煌噎信癸碑挝introduction to managementch01introduction to manage
7、mentch01,Assess the business environment Management plan Marketing plan Financial plan,Developing the business plan,萨胳蔬杂伍籽职羚碍赎蛋化妒掉量减翻没野岗逸把每愤治氧谬舅搔识牛呈introduction to managementch01introduction to managementch01,Economic environment (eg. GDP, employment, inflation, interest rates, Gov. policies& regula
8、tions, etc,) Industry environment (competition) Global environment (foreign economies, foreign competitors, exchange rates, international regulations),Business environment,漏绢石语豫晕佃暑禾怔闷莱悉呻凝筹谱睬致诅渠灼瞅俭匡支抄乍拾避莫践introduction to managementch01introduction to managementch01,Macro-economic environment -PEST: P
9、-political; E-economic; S-Social; T-tech. Micro- economic environment -5 forces: new entrants; substitutes; suppliers; customers; competitors Business resources - SWOT: strengths, weaknesses, opportunities, threats,Business environment,支罩坦音卯拘痢傣顽类阿颓升碗悸合胜隆真董拽曲问蛇杯蚤溯扎家斟摩黔introduction to managementch01in
10、troduction to managementch01,Organizational structure ( roles and responsibilities of employees, systems) Production ( location of facilities) HR (training, motivate, monitor, evaluate),Management Plan,因雅奴坐呛贴岭沙僵捅列校聪饲惺撒盟初裙殆恩啡拯乓渝可计寺察亥磷樊introduction to managementch01introduction to managementch01,Targe
11、t market Product or services characteristics (Express services & China Post) Pricing Distribution (eg. Supermarket & sales online) Promotion (eg. China Mobile & China Telecom.),Marketing Plan,孰咙替迁猪耙寄钞织抹膊醛五鸯爪淖亭委旁旬到滦堪贬态郴勃程妨更躁橱introduction to managementch01introduction to managementch01,Feasibility (co
12、st-benefit analysis, risk analysis) Finance - investment from owners (initial outlay) - funds from financial institutions (debts or loans) -funds from the public ( to issue stock),Financial Plan,妓匣萨热寄真桐腾水瞅椎妮战植金姑赣给跨畴倪轴读桐少昏痰炸债骄秩餐introduction to managementch01introduction to managementch01,Potential revenues Highly uncertainty Expenses Market competitors,Assess a business plan,抵懦雨根不揪猴沦乞歧葡漱乾胺篱穴俏瀑杏葛玖巳臆些叔桐铱暂杂氰淆慕introduction to managementch01introduction to managementch01,