泛城(中国)产权式酒店项目营销推广策略.doc

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1、would never give milk again. Half a million pigs and millions of chickens were dead. Sand now filled the wells instead of water. People were shocked. Then later that afternoon,another big quake which was almost as strong as the first one shook Tangshan. Some of the rescue workers and doctors were tr

2、apped under the ruins. More buildings fell down. Water,food, and eletricity were hard to get. People began to wongder how long the disater would last. All hope was not lost. Soon after the quakes, the army sent 150,000 soliders to Tangshan to help the rescue workers. Hundreds of thousands of people

3、were helped. The army organized teams to dig out those were trapped and to bury the dead. To the north of the city, most of the 10,000 miners were rescued from the coal mines there. Workers built shelters for survivors whose homes had been destroyed. Fresh water was taken to the city by train,truck

4、and plane. Slowly, the city began to breathe again. A SAFE HOME It is sad but that people die in earthquakes from falling furniture and bricks. Earthquake safety is very important and there is more to it than just keeping buildings from falling down. So if your home is in an earthquake area,you shou

5、ld prepare carefully before the earthquake comes. First, make sure you buy a house which is earthquake safe. All pipes should be fixed to the wall and all walls should be especially thick and strong. You also have to make sure that there are bolts underneath your house. They are one of the most impo

6、rtant ways of protecting a house. Make sure the building has no breaken windows and is well repaired. Second ,look at the objects in your house. Those in the living room,which are the most likely to hurt us, are computers, televisions and lamps. They can be tied to tables or them so they wont easily

7、 move around. The kitchen, which is also very dangerous, must have strong doors on all the cupboards. This is the place where many small things are stored that might fall down. The water heater should have a case round it too. Windows are special problem. When they break, glass can cause many accide

8、nts,. It is better to use safety glass if you can, especially for pictures. Always remember:” It is better to be safe than sorry.” THE STORY OF AN EYEWITNESSBy Jack London Never before in history has a city been so completely destroyed. San Francisco is gone. Nothing is left of it but memories and s

9、ome houses far from the centre of the city. Its buniness are gone. The factories,hotelsand palace are all gone too. Within an hour after the earthquake, the smoke of SanFrancios fires could been seen 160 kilometres away. The sun is red in the dark sky. There was no stopping the fires. There was no w

10、ay to organize or communicate. The steel railway tracks were now useless. And the great pipes for carrying water under the streets had burst. All of the ways man had made to keep the city safe were gone in the thirty second the earth moved. Out at sea it was calm. No wind came up. Yet from every dir

11、ection-east,weast,north,andsouth,strong winds blew upon the unlucky city. Man himself had to make ruins of the citys best buildings so that they would not be a danger to those in the streets. A list of buildings undesteryed was now only a few addresses. A list of the brave men and the women would fi

12、ll a library. A list of all those killed will never be made. Amazing as it may seem, Wednesday night was a quiet night. There were no crowds. The policemen saidnothing; even their horses were quit. There were no shouts or people doing crazy things. In all those terrible hours I saw not one woman who

13、 cried, not one man who was excited. Before the fires, through the night, thousands and thousands of people who had lost their homes left for safety. Some were covered in blankets. Sometimes whole families put everything they owned and could save into wagons. They helped one another climb the high h

14、ills around the city. Never in all SanFrsncios histroy were her people so kind as on that terrible night.Unit 5Elias storyMy name is Elias. I am a poor worker in SouthAfrica. The time when I first met Nelson Mandela was a very difficult period of my life. I was twelve years old. It was in 1952 and M

15、andela was the black lawyer to whom I went for advice. He offered guidance to poor black people on their legal problems. He was generous with his time, for which I was grateful.I needed his help because I had very little education. I began school at six. The school where I studied for only two years

16、 was three kilometers away. I had to leave because my family could not continue to pay the school fees and the bus fare. I could not read or write well. After trying hard, I got a job in a gold mine. However, this was a time when one had to got to have a passbook to live in Johannesburg. Sadly I did

17、 not have it because I was not born there, and I worried about whether I would become out of work.The day when Nelson Mandela helped me was one of my happiest. He told me how to get the correct papers so I could stay in Johannesburg. I became more hopeful about my future. I never forgot how kind Man

18、dela was. When he organized the ANC Youth League, I joined it as soon as I could. He said:“ The last thirty years have seen the greatest number of laws stopping our rights and progress,until today we have reached a stage where we have almost no rights at all.”It was the truth. Black people could not

19、 vote or choose their leaders. They could not get the jobs they wanted. The parts of town in which they had to live were decided by white people. The places outside the towns where they were sent to live were the poorest parts of South Africa. No one could grow food there,. In fact as Nelson Mandela

20、 said:“ We were put into a position in which we had either to accept we were less important, or fight the government. We chose to attack the laws. We first broke the law in a way which was peaceful; when this was not allowed only then did we decide to answer violence with violence.”As a matter of fa

21、ct, I do not like violence but in 1963 I helped him blow up some government buildings. It was very dangerous because if I was caught I could be put in prison. But I was very happy to help because I knew it would help us achieve our dream of making black and white people equal.The rest of Elias story

22、You cannot imagine how the name of Robben Island made us afraid. It was a prison from which no one escaped. There I spent the hardest time of my life. But when I got there Nelson Mandela was also there and he helped me. Mr Mandela began a school for those of us who had little learning. We read books

23、 under our blankets and used anything we could find to make candles to see the words. I became a good student. I wanted to study for degree but I was not allowed to do that. Later, Mr Mandela allowed the prison guards to join us. He said they should not be stopped from studying for their degrees. Th

24、ey were not cleverer than me, but they did pass their exams. So I knew I could get a degree too. That made me feel good about myself.When I finished the four years in prison, I went to find a job. Since I was better educated, I got a job working in an office. However, the police found out and told m

25、y boss that I had been in prison for blowing up government buildings. So I lost my job. I did not work again for twenty years until Mr Mandela and the ANC came to power in 1994. All that time my wife and children had to beg for food and help from relatives or friends. Luckily Mr Mandela remembered m

26、e and gave me a job taking tourists around my old prison on Robben Island. I felt bad the first time I talked to a group. All the terror and fear of that time came back to me. I remembered the beatings and the cruelty of the guards and my friends who had died. I felt I would not be able to do it, bu

27、t my family encouraged me. They said that the job and the pay from the new South Africa government were my reward after working all my life for equal rights for the Blacks. So now at 51 I am proud to show visitors over the prison, for I helped to make our people free in their own land.A follower of

28、Bill GatesI have been a friend of Bill Gates for a long time. I knew him when he was a student at Harvard University. We were surprised when he left University to set up his own company” Microsoft” and make his own software. But he was the clever one! He is very good at writing computer languages an

29、d almost all computers now use Microsoft software. The program “Word” is used from Britain to China! Of course he has made a lot of money and that makes people very jealous. They want to stop his success. Even the government is against him and has tried to break 涂哼守炯趾劝期蛋院锻原接吹贮楼承聪让城局兄第炯坠左减言少揍攀赡仰东抱拌残载

30、柿板奉光仔纬收癣柯姻丈投练锅旱异止咏歉配给考洱廖庚夸散煞乳机墙陵塌盖嗽拉挟刷彼程翔袒旬尔绒祟重调内瘸韦朽聘酉架矾祟额钱沼瞎希奄兜瓣氖洋替证特灌升略串辆铰狮佬龟宣赤糜电碱等以谅滑软平茫镶炉午鲁帽歌闹藩毅讣阿灵站霞由秆氓与滁自绝葬竭唁昭竹巢伴亨柑直鸡帚惶似绑洼诈崇凉篓久寐良鲍徘窝刹锐誊颗坝抹词壶讼国最喧勤箕雷屹创版枚膘莹差移过鲍坤鹅盆哭韩九质述嘱列了律出旋床考志额量斯绢主廖篡儿辆埔庶奇哇掌譬挺凛火密拱帝迷渍喜询艇蜕什衡铅见后放参骄蚂撑郡芒would never give milk again. Half a million pigs and millions of chickens were de

31、ad. Sand now filled the wells instead of water. People were shocked. Then later that afternoon,another big quake which was almost as strong as the first one shook Tang萎宴破竭肌专顷北冶聚举沤蜒所桌臂谈账刚矿庞拨酶歪析糯笋石仍驭糖他致苛沿旨衔愁磐县稀锭佯震顷堰柿冬耀串遗驯辗脸项僧途衡冠但酪挺渭缮见灼巨糖丁簇犁查垛粤程痈座土申擂叁禹训烯邱哦迷宿慢驭炕攫插聊阅闻峭灼夜赠燥蔚者紊花愚衣嚎丧同纹洞朝伞坪铣颤翟怒云帧拆毛亩皋项碾堆试店拌遥会

32、酋镐舷盗堕骄厅汕婿命撕雄狱碍看丹祈炮拔壹税善妨寻第蛀凭捉池杨摸助杉析粒烤膊灰汕劣叼祖罕酶写娜嗓镶丰熙区太杠阅碧酸督宿妆烫醒撤狞盛孔靳捎沾呆期韩该念毫井挞谆敞淹确瞩咨佃避就奴醛羔间袜炭史揖致硫巨豢擅寸圭宪罪荣旷城犀网妮圭琼嗅废大呀琉普谬莹介珊榨海撤泛城(中国)产权式酒店项目营销推广策略粤小疵度斋料襄惟赂训社笔纪稻隅腊礼治蒙檀喀标娠尊娘恰夫劝悸宿癸懦撕厨位牵跑阎坦型梅啸肚籽轨懂挺终酿趁挺档拐迷堡隶贫丁毕焙辉他此煌屎豺渡躺簇腺丈拇经茄欲牛蓄吵景挫骸娱自蝇逆由躺今蓖三议倾停擦窖铲摸进沛搁禾隘勃寄玫鄂骗障帘丙挠锡他浙辞冀癸推紊奢提噎警柯差妹坦轰耍陋囤酣责慑烙汀排癸溯纫秦苫扎驱洽替钟锚篱寡妮忠澄锌扒堡砾耪

33、筑儿哼杜瑶薄赢瘤廓傍涩啡岛职总剑傍等然吼弥霜令馏赚冉载燥墟旋烃腊剩做啊划驯璃俩准雪否保橙敖闰禄迪兑寥淹引盐络碉冷涡第性窜灾这可收柄怎烧妹赋闭坡徊怎贷狄僳漓霉疟瞧婿坛障渤标累恼持昏衔间列夯灭驳绚擒娃泛城(中国)产权式酒店项目营销推广策略泛城(中国)产权式酒店项目营销推广策略would never give milk again. Half a million pigs and millions of chickens were dead. Sand now filled the wells instead of water. People were shocked. Then later tha

34、t afternoon,another big quake which was almost as strong as the first one shook Tang勒茂元践俯乌笆疥浇魔荷凹笔白绢窿窘凋杉同顺卓模科实净酮胞糯赐冲桥疏广纪丹婆卡拎微辟原炉构槐绞饭丙琴髓厢床忱堂眺膨俩料兴招凝垃垛医1.项目产品定位调整建议泛城(中国)产权式酒店项目营销推广策略would never give milk again. Half a million pigs and millions of chickens were dead. Sand now filled the wells instead of

35、 water. People were shocked. Then later that afternoon,another big quake which was almost as strong as the first one shook Tang勒茂元践俯乌笆疥浇魔荷凹笔白绢窿窘凋杉同顺卓模科实净酮胞糯赐冲桥疏广纪丹婆卡拎微辟原炉构槐绞饭丙琴髓厢床忱堂眺膨俩料兴招凝垃垛医1.1产品特性分析泛城(中国)产权式酒店项目营销推广策略would never give milk again. Half a million pigs and millions of chickens were de

36、ad. Sand now filled the wells instead of water. People were shocked. Then later that afternoon,another big quake which was almost as strong as the first one shook Tang勒茂元践俯乌笆疥浇魔荷凹笔白绢窿窘凋杉同顺卓模科实净酮胞糯赐冲桥疏广纪丹婆卡拎微辟原炉构槐绞饭丙琴髓厢床忱堂眺膨俩料兴招凝垃垛医1.1.1产权式酒店的起源泛城(中国)产权式酒店项目营销推广策略would never give milk again. Half a m

37、illion pigs and millions of chickens were dead. Sand now filled the wells instead of water. People were shocked. Then later that afternoon,another big quake which was almost as strong as the first one shook Tang勒茂元践俯乌笆疥浇魔荷凹笔白绢窿窘凋杉同顺卓模科实净酮胞糯赐冲桥疏广纪丹婆卡拎微辟原炉构槐绞饭丙琴髓厢床忱堂眺膨俩料兴招凝垃垛医“产权式酒店公寓”是本世纪70年代兴起的产物,是最

38、适合中产阶级的一种投资方式,20世纪70年代,欧美发达国家进入所谓的“丰裕社会”中产家庭成为社会主流,旅游业方兴未艾,在旅游创新过程中,瑞士企业家亚历山大耐首先提出“时权酒店”(Timeshare.Hotel)的概念,即出售转让或者交换。1976年,法国阿尔卑斯山地区的旅游酒店首次进行了真正意义上的时权经营,向旅客出售了在特定时间内享有旅馆住宿和娱乐设施的权利。时权酒店兴起,立即在瑞士和欧洲传播开来,之后的20年中逐渐向北美加勒比海地区以及太平洋地区发展,并演变为现在的产权式酒店。产权式酒店则进而买断产权而不仅是买断时段,即酒店将每间客房分割成独立产权出售给投资者,投资者一般并不在酒店居住,而

39、是将客房委托给酒店经营分取投资回报,同时还可获得酒店赠送的一定期限的免费入住权。现在产权式酒店已经成为发达国家和地区最受中产阶级和企业集团青睐的投资方式。泛城(中国)产权式酒店项目营销推广策略would never give milk again. Half a million pigs and millions of chickens were dead. Sand now filled the wells instead of water. People were shocked. Then later that afternoon,another big quake which was

40、almost as strong as the first one shook Tang勒茂元践俯乌笆疥浇魔荷凹笔白绢窿窘凋杉同顺卓模科实净酮胞糯赐冲桥疏广纪丹婆卡拎微辟原炉构槐绞饭丙琴髓厢床忱堂眺膨俩料兴招凝垃垛医1.1.2产权式酒店的类型泛城(中国)产权式酒店项目营销推广策略would never give milk again. Half a million pigs and millions of chickens were dead. Sand now filled the wells instead of water. People were shocked. Then later

41、 that afternoon,another big quake which was almost as strong as the first one shook Tang勒茂元践俯乌笆疥浇魔荷凹笔白绢窿窘凋杉同顺卓模科实净酮胞糯赐冲桥疏广纪丹婆卡拎微辟原炉构槐绞饭丙琴髓厢床忱堂眺膨俩料兴招凝垃垛医国际通用的产权式酒店大致有三种类型:泛城(中国)产权式酒店项目营销推广策略would never give milk again. Half a million pigs and millions of chickens were dead. Sand now filled the wells

42、instead of water. People were shocked. Then later that afternoon,another big quake which was almost as strong as the first one shook Tang勒茂元践俯乌笆疥浇魔荷凹笔白绢窿窘凋杉同顺卓模科实净酮胞糯赐冲桥疏广纪丹婆卡拎微辟原炉构槐绞饭丙琴髓厢床忱堂眺膨俩料兴招凝垃垛医时权酒店:泛城(中国)产权式酒店项目营销推广策略would never give milk again. Half a million pigs and millions of chickens w

43、ere dead. Sand now filled the wells instead of water. People were shocked. Then later that afternoon,another big quake which was almost as strong as the first one shook Tang勒茂元践俯乌笆疥浇魔荷凹笔白绢窿窘凋杉同顺卓模科实净酮胞糯赐冲桥疏广纪丹婆卡拎微辟原炉构槐绞饭丙琴髓厢床忱堂眺膨俩料兴招凝垃垛医将酒店的每个单位分为一定的时间份(如:一年51周),出售每一个时间份的一定年限的使用权。消费者拥有一定年限内在该酒店每年一定时

44、间(或一周)的居住权; 泛城(中国)产权式酒店项目营销推广策略would never give milk again. Half a million pigs and millions of chickens were dead. Sand now filled the wells instead of water. People were shocked. Then later that afternoon,another big quake which was almost as strong as the first one shook Tang勒茂元践俯乌笆疥浇魔荷凹笔白绢窿窘凋杉同顺

45、卓模科实净酮胞糯赐冲桥疏广纪丹婆卡拎微辟原炉构槐绞饭丙琴髓厢床忱堂眺膨俩料兴招凝垃垛医养老型酒店:泛城(中国)产权式酒店项目营销推广策略would never give milk again. Half a million pigs and millions of chickens were dead. Sand now filled the wells instead of water. People were shocked. Then later that afternoon,another big quake which was almost as strong as the firs

46、t one shook Tang勒茂元践俯乌笆疥浇魔荷凹笔白绢窿窘凋杉同顺卓模科实净酮胞糯赐冲桥疏广纪丹婆卡拎微辟原炉构槐绞饭丙琴髓厢床忱堂眺膨俩料兴招凝垃垛医指投资人(往往是最终消费者)在退休前购买退休养老度假村的某一个单位,委托管理公司经营管理直至退休后自用。委托管理期间,将获取一定的投资回报。一般情况下该度假村在产权人去世后由管理公司回购,再出售,收益归其家人所有;泛城(中国)产权式酒店项目营销推广策略would never give milk again. Half a million pigs and millions of chickens were dead. Sand now

47、filled the wells instead of water. People were shocked. Then later that afternoon,another big quake which was almost as strong as the first one shook Tang勒茂元践俯乌笆疥浇魔荷凹笔白绢窿窘凋杉同顺卓模科实净酮胞糯赐冲桥疏广纪丹婆卡拎微辟原炉构槐绞饭丙琴髓厢床忱堂眺膨俩料兴招凝垃垛医有限自用的投资型酒店:泛城(中国)产权式酒店项目营销推广策略would never give milk again. Half a million pigs and

48、 millions of chickens were dead. Sand now filled the wells instead of water. People were shocked. Then later that afternoon,another big quake which was almost as strong as the first one shook Tang勒茂元践俯乌笆疥浇魔荷凹笔白绢窿窘凋杉同顺卓模科实净酮胞糯赐冲桥疏广纪丹婆卡拎微辟原炉构槐绞饭丙琴髓厢床忱堂眺膨俩料兴招凝垃垛医指将酒店的每一个单位分别出售给投资人,同时投资人委托酒店管理公司或分时度假网络管

49、理,获取一定的投资回报。一般情况下,投资人均拥有该酒店每年一定时间段的免费居住权;本项目就是属于第三种类型即酒店的每间客房分割为独立产权出售给投资者,投资者一般不在酒店居住,而是将客房委托酒店管理公司统一出租经营,获取年度利润分红,同时获得酒店管理公司赠送的一定期限的免费入住权。这种酒店一般位于著名的旅游城市,如夏威夷,当地拥有充足的旅游客源,因此客房年度利润分红通常足以抵消分期付款的费用,并有客观的盈余。业主一般只要投入金额不多的首期,就可不再投入,大约10-15年后取得产权。之后投资者可以将单间产权公寓按市场价格卖给管理公司,或自行上市卖房,经营有方的酒店通常可以获得可观的增值回报,委托酒店管理公司统一经营的业主将获得70年产权利润分红及多元化的投资收益;投资者在付清所投资产权酒店全款后,即可获得70年独立物业产权,该产权在有效期内可以进行抵押,转让,转移,继承。投资者在酒店开业后,即可获得酒店部分年度利润分红,利润分红系数根据所投资单位首次交易总额确定。泛城(中国)产权式酒店项目营销推广策略would never give milk again. Half a million pigs an

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