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1、第 1 页 钟彬娴在清华学子时代论坛上的演讲 Andrea Jung(1) 1 特征码 fOXILrGeVsVaaOPLZvtm Good afternoon everyone. I cant tell you how honored I am to be here with you to talk about my thoughts on leadership and to share my experiences as one of only a handful of women today running a major global corporation. As I look out
2、 at all of you some at the beginning stages of your careerssome well along the road to your future wherever you are on your own personal path I can promise you a world of opportunity and excitement. Anything you choose to do is within your reach. How far you go will depend on how high you set your d
3、reams and how hard you work to achieve them. But whatever path you take, the foundation provided by a good education will make success e that much easier, I promise you. I have shared my experiences on leadership with many different groups of people all over the world. But 第 2 页 being here in the co
4、untry where my parents and grandparents were born - a country to which I continue to feel strong emotional and intellectual ties - is an enormous privilege and a dream e true. I consider myself a relatively recent member of a new generation of business leaders faced with a dizzying pace of change an
5、d a global economic and political environment that are redefined by the day in this tumultuous 21st century. I was offered the job as CEO of Avon four years ago, and it has certainly been an experience of a lifetime for me ever since. Weve had a spectacular success, modernizing everything about the
6、pany from top to bottom. With sales that this year will top $6.7 billion USD and a stock price which is at an all-time high, weve certainly had some incredible results. Avon has been named one of Fortune magazines most admired panies and weve made business Weeks list of the worlds most valuable bran
7、ds for three years in a row. You may not realize this, but Avon does business in 143 countries and we sell our products through more than 第 3 页 four million independent sales representatives through our now-famous direct t selling distribution model. Of all the countries where Avon does business, Ch
8、ina is without doubt our fastest growing market. Avon entered China in 1990, and we were the first international direct selling pany to open our doors here. Over the years we have adapted our selling techniques to the unique needs of the Chinese consumer. Today, we sell our products in a variety of
9、different ways, with broad distribution through 5,000 independent Beauty Boutiques, owned and operated by entrepreneurs who are building successful Avon businesses. The majority -more than three-quarters- of these Beauty Boutique owners are women, in keeping with Avons founding principles of providi
10、ng business and financial opportunities for women. This is really the core of our business vision and it is consistent from 第 4 页 market to market all over the world. Today, Avon is proudly known as “The Company for Women“ in every country in which we do business. And our ability to provide women wi
11、th both quality products and a significant earnings opportunity has BECome an important petitive advantage. It is one of the reasons our business in China has grown so rapidly right from the start. Over the past four years we have experienced robust sales growth of 30% annually. In 2003, we expect t
12、o achieve total sales of $150 million to $200 million U.S. dollars. We have BECome the number one brand of skin care for Chinese women, and were also one of their top three favorite makeup brands. Our facilities include 74 Branches in 27 Provinces, plus a $41 million state-of-the-art global manufact
13、uring facility in Guangzhou. Going forward, our strategy for Avon recognizes China as the number one market in the world for future expansion, reflecting our strong mitment to bring new business opportunities to entrepreneurial women in every corner of this GREat country. As I look back to all that
14、we have acplished over the 第 5 页 past decade and particularly over the past four years, it has been a real period of breakout success for our pany breathtaking, but also exhausting. The roller coaster ride has opened my eyes to many thingsabout the increasingly plex demands of running a business tod
15、ay, about my own petencies and the need to constantly challenge and renew my own mitment to being a better leader. I had no idea at the moment I became CEO that I would experience such GREat fortune and such great challenge both at the same timeand how enormously my life would change as a result. No
16、 idea what privilege, yet what responsibility es with being the first woman to lead the pany, to be constantly scrutinized as one of less than a handful of women CEOs today - what it would be like to balance my Chinese cultural background - what the responsibilities of the office would entail in 第 6
17、 页 this unparalleled environment. And what it would mean to be a business leader that could distinguish him or herself in todays world where the game is changing by the minute. As I reflect on my rapid rise to the top as one of the few women running a major global corporation, I have found myself th
18、inking a great deal about my Chinese heritage and how enormously fortunate I am to have been given this very precious gift. I was raised in a traditional Chinese family where achievement was not demanded, but expected. My father, born in Hong Kong, was a successful architect. My mother, born in Shan
19、ghai, was the first female chemical engineer in her graduating class at the University of Toronto in Canada. They arrived in America not speaking a word of English but through hard work, both were able to fulfill their full potential, and their success has set a wonderful example for me. My parents
20、were always, and continue to be today, the single biggest influence in my life. They raised my brother and I with a respect for the values and traditions of our Chinese heritage, yet also with an 第 7 页 unwavering mitment to bring us up with all the opport unities for higher education and a desire to
21、 prepare us to adapt to American society and to succeed in this world of great change. My brother and I were given all the opportunities of our American friends - the same schools, the same tennis lessons, the same piano teachersbut we had the wonderful advantage in my mind of a cultural heritage th
22、at we were always taught to be proud of. Mom and Dad always wanted us to be proud of being Chinese - my brother and I smile today when we reminisce on growing up in our house. We grew up believing that being Chinese was the greatest advantage in life; in our house, everything important in life came from China, was invented in China, owed all to the Chinese. 第 8 页