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1、.Unit 14 AdvertisingPart A Communicative Function Agreement or Disagreement Listen to the conversations, paying attention to the ways people agree and disagree with the opinions expressed. Decide whether the second speaker agrees or disagrees with the first speaker. 1. a. Agree b. Disagree2. a. Agre
2、e b. Disagree3. a. Agree b. Disagree4. a. Agree b. Disagree5. a. Agree b. Disagree6. a. Agree b. Disagree7. a. Agree b. Disagree8. a. Agree b. DisagreeScript1.-Do you think we should put an ad in the newspaper to sell our apartment?-Sure, why not?2.-Campus Daily isnt very interesting this week. -You
3、 can say that again.3.-I hear putting an ad in a newspaper costs a lot of money. -It depends. 4.-In my opinion watching so many TV ads is a waste of time. -I couldnt agree with you less. 5.-You dont care for commercials on TV, do you? -Ill say I dont. 6.-Didnt you think the movie we saw last night w
4、as fascinating? -I wouldnt say that. 7.-Therell be a football match between England and France on Channel 10 tonight. -Are you absolutely sure?8.-The design of the movie ads appeals to me very much.-You said it. Listening StrategyListen to the short conversations and choose the right answers to the
5、questions you hear.Example:-You like to go shopping in the supermarket, dont you?-Yes, its so convenient. Besides, things are cheaper.Q: Does the woman enjoy shopping in the supermarket?a. Yes b. No1. a. Yes b. No2. a. Yes b. No精品.3. a. Yes b. No4. a. Yes b. No5. a. Yes b. No6. a. Yes b. No7. a. Yes
6、 b. No8. a. Yes b. NoScript1.-How do you like our campus, John?-Well, its very large but its not clean enough.Q: Does John have a favorable opinion of the campus? 2.-How do you like your English teacher, Li Ming?-Shes very strict and her classes are always well-organized. Besides, she often gives up
7、 her free time for her students.Q: Does Li Ming like her English teacher? 3.-How did you enjoy your vacation, Jack?-Although it was short, I visited many museums and art galleries.Q: Did Jack enjoy his vacation?4.-Michael, everybody says Professor Fall is a boring teacher. What do you think?-Everyon
8、e falls asleep in his class. And hes hard to talk to.Q: Is Professor Fall popular among his students?5. -Whats your impression of New York, Barbara?-I really like the stores and the museums appeal to me, too.Q: Does Barbara like New York very much?6.-Do you like living on campus?-I think so. But som
9、etimes the dorm is so noisy that I cant get anything done.Q: Does the woman have a completely favorable opinion of living on campus?7.-Do you think you will major in medicine, Mary?-I think being a doctor means a lot of study and then working all sorts of hours. Q: Does Mary want to major in medicin
10、e? 8.-How do you like living with your roommates?-Well, sometimes its hard to share a room with others but you get along with your roommates by compromising.Q: Does the woman get along with her roommates?Part B Listening TasksA ConversationPlacing an Ad精品.ScriptPlacing an Ad(Ring Ring Sound of phone
11、 being picked up)John: Hello, Campus Daily, advertising department. This is John speaking.Maggie: Hi. Im calling to place a couple of ads.John: Sure. Under what classification?Maggie: Well, Id like one in the Roommates Wanted section.John: All right. And how would you like your ad to read?Maggie: It
12、 should read Female roommate wanted for pleasant, sunny two-bedroom apartment on Fifth Avenue, three blocks from campus. Share rent and utilities. Available September first. Call between 5 and 9 p.m. and ask for Maggie.John: Fine. And what about your other ad?Maggie: That one Id like under Merchandi
13、se for Sale, and Id like it to read Matching blue sofa and easy chair for sale, excellent condition, $350 or best offer. Call between 5 and 9 p.m. and ask for Maggie. Did you get all that?John: Uh, huh. Youll want your phone number on these, right?Maggie: Oh sure. Thanks for reminding me. Its 555-67
14、92.John: And how long do you want these ads to run?Maggie: For a week, I guess. How much would that be?John: Lets seeits $8 a week per line. Your two ads will both take up three lines, so thats $24 per ad.Maggie: All right. the paper.Exercise 1: Listening for general understanding Listen to the reco
15、rding once and choose the right answers to the questions you hear.1. Who are the two speakers in the telephone conversation?a. A newspaperman and a reader.b. An advertising agent and a client.c. A real estate agent and a tenant.d. A shop assistant and a customer.2. What is Maggie doing in the conver
16、sation?a. She is applying to work for a newspaper.b. She is trying to sell her apartment through a local newspaper.c. She is running the ads column of a campus newspaper.d. She is having two ads run in a school newspaper.3. What can you infer about Maggie?a. She will graduate soon.b. She feels lonel
17、y living in an apartment all by herself.c. She will move out of a two-bedroom apartment.d. She might be unable to afford a two-bedroom apartment alone.精品.Exercise 2: Listening for details Listen to the recording once again and fill in the blanks with the missing information.1) Roommate Wanted2) Fema
18、le roommate wanted for pleasant, sunny two-bedroom apartment on 3) Fifth Avenue, 4) three blocks from campus. Share 5) rent and utilities. Available 6) September 1st. Call Maggie at 7) 555-6792 between 8) 5 and 9) 9 p.m. Merchandise 10) for SaleMatching blue 11) sofa and 12) easy chair for sale, 13)
19、 excellentcondition, 14) $350 or best 15) offer. Call Maggie at 16) 555-6792 between 17) 5 and 18) 9 p.m.Part CAdditional ListeningA Passage Different Kinds of AdvertisingListen to the passage and fill in the blanks with the missing information.Major Differences between Television Advertising and Ne
20、wspaper AdvertisingTelevision advertising Newspaper advertising1. the most expensive1. the cheapest2. generally used by big companies 2. often used by small companies3. can reach a large audience 3. enjoys wide circulationScriptDifferent Kinds of AdvertisingAdvertising is an important part of market
21、ing. Very few companies are able to sell a product without advertising. It is possible, but very unlikely. There are many different kinds of advertising. The simplest is called promotion. Promotion is using brochures or pamphlets to advertise. Theses can be handed to people on the street or they can
22、 be mailed. If they are mailed, it is called direct mail advertising. After direct mail advertising, there are: newspaper advertising, radio advertising, magazine advertising and television advertising. Newspaper advertising is the cheapest kind, while television is the most expensive.精品.Television
23、ads are generally used by large companies selling a product to a large market segment. Television advertising can be very successful because it reaches such a large audience. Small companies may find television advertising too expensive, so they often use newspapers to advertise. However, large comp
24、anies also like newspapers because of their wide circulation.Part DTest Your ListeningA Compound DictationListen to the passage three times and supply the missing information.Advertising is an important part of the free enterprise 1) system. This is because different businesses are 2) competing for
25、the same market. For this reason, they buy advertising 3) space in newspapers or magazines and advertising time on radio or TV. They each hope that advertisements will increase 4) demand for their products.In order to do well in the market, advertisers need to decide on a target; in other words, who
26、 are possible 5) buyers for their product? For example, what is the age and sex of their target group? How much education do they have? What are their political 6) beliefs and values? How much money do they make? Some companies such as McDonalds target various groups, so they have many different ads
27、one for 7) teenagers, one for families and several in different languages. 8) After advertisers decide on who, they need to determine where. What is a good place for their advertisement? Sellers of toys often advertise during childrens TV programs on Saturday morning. Sellers of expensive clothing a
28、dvertise in Vogue and other fashion magazines. 9) Advertisers also need to think about peoples motivationtheir reasons for buying something. What makes people buy one product but not another? There are many possible reasons: health, profit, love, entertainment, etc. A study of advertising can also be a study of psychology. 10) When we think about the products that people buy, we learn about their needs, wants, fears, and values.如有侵权请联系告知删除，感谢你们的配合！精品