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1、 Government microblogging to the network analysis of the impact of public opinion (Research papers Download News) Abstract social networking is becoming a popular way of socializing, microblogging and social networking platform as a representative of the new era has become public information release
2、 center and distribution center in this environment. “ Beijing microblogging conference hall “was officially founded, began a network of political breakthrough attempt, really people, and listen to public opinion, is the Internet age mass line worked out a new paper from the government microblogging
3、 development status quo, mainly to explore its the impact of public opinion to the network, we believe that government microblogging behind the levels of government should make good use of this platform, and earnestly safeguard the interests of the masses to solve their practical difficulties. As a
4、network microblogging rapid development of new media in the process, the government has not given up on this social tools to make useful attempt. << Daily >> that “the government official microblogging become a new platform for communication with the public “1 .2011 November 17, Beijing
5、set up in Sina microblogging conference hall, began microblogging politics, a move that instantly aroused intense public and media attention. Indeed, microblogging as government, media , three people communicate and express rational place, become a social consensus of public opinion constantly cohes
6、ion platform, have become progressive and harmonious China an important driving force. First, the government microblogging guide public opinion and government news release provides a new method with the use of the micro-Bo convenient, short brisk characteristics, the government can publish news in t
7、he first time in the practice of journalism, the governments press release due The rapid development of media technology often can not achieve the first time the rapid spread, on the contrary, is always in a passive state of explanation and clarification, the opening of government micro-Bo can say s
8、ignificantly alter this state. Moreover, the government through government microblogging timely quick grasp of public opinion, to master the voice of grassroots Today, microblogging has been greatly surpassed blog and forums are an important source of information in the Internet, microblogging users
9、 through the thread, comments, inquiries, comments, etc. press release, expressing voice , the government can quickly and timely people, and to understand the people. “Beijing microblogging conference hall” From at 15:00 on November 17, 2011 on the line, reaching nearly 3 million fans, it can be sai
10、d that these fans is an important source of information for government and the governments eyes and ears mouthpiece. Secondly, the government microblogging opinion field truly become two effective communication tool. Xinhua News Agency former editor in chief Nan Zhenzhong in 2003 proposed the “two o
11、pinion field” argument, saying that in real life there are two “public opinion field “, these two” public market “does not completely overlap, is a” field of media and public opinion, “by the mainstream media to create together, the other is” public opinion field “, is formed by the people buzzing a
12、bout the one hand, two public courses are swelling with the development of Internet and traditional media as the Internet and spread faster and farther, to win a wider audience, while the Internet is also thousands of times to expand the voice of the people. Another , the two fields have the necessa
13、ry public improvements. Folk opinion field in some cases, than the media on public opinion field concerns quickly and directly, and examine issues grassroots perspective than the media opinion field comprehensive, but should also be see the public opinion field presence, such as severe emotional, br
14、eed rumors rampant network Pushing Hands, legal and moral bottom line of the drawbacks of such a breakthrough. emergence of microblogging to the governments decision to provide the public opinion field collection. example: In 2011 < <>> promulgation and implementation of the new marriage
15、 law, the Internet one oclock came SAT intend to levy taxes plus name argument, the network of public opinion against the cries, the sound of the strongest microblogging Subsequently, the Ministry of Finance and State Administration of Taxation issued a notice requirement immediately stop levying ta
16、xes plus name which is not only government departments pay attention to listen to the public voice of public opinion, it is microblogging democratic decision-making in the governments show of force in a useful application. Network in two levels of communication media field some effective ways to exp
17、lore, such as Peoples Daily launched a guest interviews, invite experts, scholars and officials above provincial and ministerial level to communicate with netizens online, powerful forum launched the E-government plaza, users can sees himself as the CPPCC, NPC deputies and party and state policies,
18、big or small views and suggestions, this bold move attracted international media attention, but also by the party and state leaders at all levels Evaluation .2011, the CPPCC National Committee in the country during the two sessions proposal from the E G Square netizens selected the 30 questions writ
19、ten text, distributed to each participants Political Consultative Conference member of the hands, in addition, users can lead directly to reflect the leadership message board demands, leading directly to the views of users to give back. To October 2011, the national government microblogging nearly 2
20、0,000, of which the number of individual micro-Bo officials reached 9000, the number of government agencies to create micro-Bo over 10,000. 2 People microblogging mainly government micro- Bo, and many commercial websites such as Tencent, Sina microblogging government are doing. “Beijing microbloggin
21、g conference hall” officially opened later became the countrys first provincial-level group of government micro-Bo, Beijing 21 government departments, government microblogging join. Microblogging government to actively promote, make sure you really get into public opinion field. Thus, we should thin
22、k about why the two public fields overlap somewhat less it? Mainly exist as they are different: First, they have different audiences, Second, participants are different, three different context of discourse, Fourth of things look from different angles. government microblogging after the opening, the
23、 former can be said to have basically two different addresses, various government departments and government officials have entered public opinion field, public opinion field face to face with the audience, you can directly listen to the voice of officials, this is a big step forward. latter two dif
24、ferent government microblogging after the opening of the ultimate solution is to really think the people are thinking, anxious people are anxious to do everything possible to solve the practical problems faced by the people, it is also advocated by Comrade Hu Jintao to actively implement the “right
25、of the people, love the people, benefits for the people” slogan, the only way government microblogging can truly resident into the hearts of the people, it can really narrow the distance between government and citizens, for example, the Beijing Public Security Bureau microblogging “Green Beijing” As
26、 a typical example of this attack on Fang it become a social influence official blog. “fake fighters” Fang was attacked in September 2010, “Green Beijing” on the same day issued a message, and confirmed the authenticity of the message, in the next two weeks has conducted Two further cases detected b
27、y live news spread faster than traditional media, really establish the microblogging rapid and transparent information dissemination of good image. Conversely, if the actual operation of government micro-Bo is not enough time, not simply opened updated will not only damage the image of the governmen
28、t departments, public opinion will be greatly alienated and we should understand that although government microblogging opened on the internet, but behind it indeed corresponds to one real sector, a bit of flesh and blood officials, it represents the governments credibility and image, so that timely
29、 release of micro-Bo, truthfully answer the questions reflected the people to become government microblogging meets the requirements of the standard. Government microblogging flourish in the meantime, we should also see their remodeling pattern of public opinion must conform not offside, a good bit
30、of the standard. First, the government microblogging should not offside. Distinctive characteristics of the times from the media in the micro-Bo was especially evident after emergence, as long as each person can become a willing media. This is not just a revolution in technology, but also the concep
31、t A revolution that case, we should be deeply aware of the nature of government microblogging, microblogging government in the good use of this tool at the same time, we should value the value of its purpose. Government microblogging become an important channel for the exchange of information, but i
32、t should not become a tool for government offices alternative Renmin University of China Public Opinion Research done related survey shows government microblogging opened, some netizens put it as a solution to the problem new ways, to the Government or the official government microblogging private l
33、etter sent to expect through government microblogging solve practical problems. Indeed, government microblogging only as a means of exchange of information exists, if interfered too much work for the government will affect the operation of administrative work, thus causing its functionality offside
34、for the opening party and government cadres personal micro-blog, the officials do not represent their personal views, and also to match their identity but also we need to recognize the yes, government microblogging network with other means, is a communication platform that can activate the network u
35、nder the relevant departments to solve the practical problems of people, but you can not give it too much should not be given this function. Second, the government microblogging should not misplaced. Government microblogging fresh and lively style is one major feature at all levels of government dep
36、artments, government microblogging most familiar with the Internet communication by the young people to manage, they lively and flexible use of Internet language, this way users get a lot of recognition. most typical example is the Department of State released a micro-Bo, this microblogging using th
37、e “Taobao body” publish recruitment notices: “pro, your college graduate Not? Shunliu not communicate in English? office software proficiency is not? license wood there? look, Japan and South Korea co-secretariat to recruit people friends! . “This fresh microblogging short left after the release of
38、a large number of comments , of which there are not many comments Reply recruitment notices, but gives the “creative” “to force”, “people”, etc. evaluation. Currently, the use of network news release popular style and language departments at all levels of government micro-Bo has been become the norm
39、, which also microblogging government has set a strong affinity in a short time, close to the positive image of a good and strong. After the opening of the government micro-Bo, pressures and challenges, we should realize that it is not only a platform for information publicly available, is also an e
40、xcellent observation object. Netizens supervision of the operation of the government microblogging perpetuity. Government microblogging released to so fast, true, accurate, that is, to an equal status and Internet users, peaceful tone to communicate, but not everywhere bureaucratic jargon, rigid sti
41、ff, really nice place. Accordingly, administrative staff must be further enhanced media literacy , pay attention to style and language appropriate to use the network to capture network propagation. could not do a good bit, but also a test of the government microblogging users and managers compressiv
42、e strength and wisdom. Thus, the rapid development of government microblogging spread to the current government has brought unprecedented opportunities and challenges facing the government on how to further improve the network ability to govern, correctly guide public opinion microblogging major iss
43、ue which the most important is the level of government should strengthen the network concept of governance, make good use of microblogging Web2.0 era government and the people of this exchange and communication platform for innovative, truly effective in enhancing the level of service of various dep
44、artments in the corresponding departments of the business within the timely release of government information the reality of peoples aspirations to be a positive response in the first time, strengthen public opinion guidance mechanism. Moreover, the government should introduce relevant government mi
45、croblogging regulations, strengthen the construction of the mechanism, a clear person in charge of government micro-Bo and the specific Ads personnel, both to clarify their respective responsibilities, but also its implementation of clear incentives and disincentives. (Source: << news for love
46、rs of text / Qiu source sub Author: Anshan Normal University compile: free download References: 1 Jinhong Hao, Wanghao Chen, Ji Na microblogging hot SWOT method to explore J. News enthusiasts, 2012 (three under). 2 Official Jianwen. Actively promote open government microblogging “two opinion field” J. News and Writing, 2012 (2). 13