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1、M4U1 Advertising,Welcome to the unit,Watch a piece of TV show,1.Have you ever seen this MacDonald advertisement?,2.What do you think of it?,Brainstorming:,Where can we find these ads?,TV advertising,Bus advertising,Internet advertising,Newspaper advertising,Outdoor advertising,ads,Commercial ads,to
2、sell a product or service.,Public service advertisements (PSAs),to educate people about social problems,Two main types of advertisements,A commercial ad,A public service ad,A public service ad,The taste is great!,Nescafe,A commercial ad,Observe the four posters on Page 1 and try to divide the ads in
3、to two types.,Observation,Oxlin Airlines,Earth Day,Soft Shine Shampoo,Say No to drugs,Try to divide them into two types.,public service ads commercial ads,Earth Day,Say No to drugs,Oxlin Airlines,Soft Shine shampoo,Picture-talking,Talk about the posters with your partner, using these questions to he
4、lp you:,1.What can you see on each poster? 2.What can you read on each poster? 3.What can you learn from each ad ?,Oral presentation,Pair work,This poster is a _ad. It offers the airline _. It uses the slogan I love to fly with Oxlin Airlines” to _ people to take their flights.,Poster 1,commercial,a
5、ttract,service,This poster is trying to show us that the birds have nowhere else to build their_because all the trees have been_. It tells us that we should _ from now on.,Poster 2,nests,protect the environment,cut down,The poster tells us that _ are harmful to people. It is intended to _ us about h
6、ealth and problems in society and calls on us to value our lives and say _.,Poster3,educate,Noto drugs,drugs,This poster is trying to make people _ their product. It tells people that if they use_, their hair will _. It is really an attractive ad.,Poster 4,buy,shine for days,soft shine shampoo,A gue
7、ssing game!,1.The general feeling of flying,3.Anything is possible.,slogan,logo,2.Because you are worth it.,short ,simple, impressive, creative, interesting, persuasive, clever, eye-catching, attractive .,What are the qualities of a good slogan?,What makes a good slogan?,Futher thinking,Dont let you
8、r tears become the last drop.,Love others, love yourself.,Shoes can fly! So do your dreams!,Fruit juice, cool to death!,Challenge yourself!,Think about a good slogan for the following pictures.,Task 1 Design a slogan,Liuyang fireworks,Liuyang River,Dawei Mountain,Who are the best designers?,Show tim
9、e,Liuyang fireworks, light up your sky,Liuyang River,Protect Liuyang River, protect ourselves,Dawei Mountain,Liuyang headwater, good place for health 浏河之源，养生天境,Dawei Mountain,1. Design a commercial ad: try to sell a kind of thing to us. (a cloth, a pen, a cup ) 2. Design a PSA about our school life. (to protect grass, to save water, to respect teachers),Task 2 Design an ad,You may refer to the two ads on P17,Who are the best designers?,Show time,Homework 1.Finish the advertisement. 2.Preview the reading part.,Good staying with you!,Thank you,