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1、 Analysis: The Internet is a violent impact on traditional industries (Research papers Download News) 2013 is a very special year this year, new technologies (Internet, mobile Internet, wearable devices, etc.) have been satisfied in their battle field, and began to aggressively enter the front of th
2、e traditional industries Did not feel people unexamined feel people are guard. This year will also become Internet-based traditional industries, the first year, no doubt become a watershed in the history of Chinese business. ? Why is that first of all, let us ask the question: What is the nature of
3、the Internet is? In 2006, I participated in an interview, when I was at Microsoft I have repeatedly stressed that the Internet is a tool to improve the efficiency of now I still think so, but the point of view slightly adjusted: Internet Essentially, through technical means solve the problem of info
4、rmation asymmetry, which he essentially solved is communication problem, it is to the original cross-regional, cross-time, cross-language communication states are not leveled. The Internet has also released thus greatly efficiency that the Internet has brought changes, speed improve communication ef
5、ficiency. This upgrade, with the elimination of the middle part of the way to reconstruct the business value chain, does not participate in the reconstruction of enterprises will likely face extinction, The problems involved in the reconstruction of enterprises are facing is how to build a new norma
6、l (new normal)? Back to business nature: Some products or services, some use therefore, in simple terms, business can be simply divided into two aspects: to create value and deliver value, said first transfer value. You can deconstruct three streams delivering value for today widely recognized: info
7、rmation flow, capital flow and logistics Internet first captured, that is, by its own efficiency, shorten or reconstruction transfer value of the business value chain over the years, Who is the first to be solved? The first is the challenge of the traditional information intermediaries such as tradi
8、tional media, as well as derivative rely on traditional media industries, such as traditional advertising, traditional PR and when information can be obtained via the Internet and mobile Internet anytime, traditional media center of intermediary values of delay, the rapid devaluation of Information
9、Industry rapid reconstruction agency, the advertising industry fast times. After the traditional media, the retail sector. Taobao .10 Charge 10 years ago many people dismiss online can not try, who will buy shoes buy clothes? See double eleven sales of clothing, shoes rankings, they do not speak thi
10、s year Ali Sales amount to 2 trillion yuan can do? while the scale of the countrys retail sector was more than 10 trillion yuan. Ma and Wang Jianlin billion gamble that online shopping can not exceed the size of 50% of the retail industry, although today is not conclusive, but a lot of big brands ma
11、gnitude of closed shop, shopping is the fact that fewer and fewer people. most prominent sign that Wal-Mart began to shut shop. Wang Jianlin, Wanda model is to Wal-Mart as the center, the development of commercial complexes bear dining and entertainment. Mart is not Taobao has been defeated, nor is
12、it the 1st shop, but by the innovation of a new format, which is an irresistible trend, Wal-Mart is also bound to change. Another giant Suning supermarkets circulation. Sunings profit model is on the one hand a large number of shop, get a huge user, the other party in order to obtain negotiating lev
13、erage and strong supplier to obtain the difference, and capital retention. Remember yet, many years ago, many electronic products announced: We never authorized any sites that sell genuine products from our current point of view, it is a protection holds many lessons for traditional channels, a stru
14、ggle which now has few doubts. Jingdong not selling genuine, Jingdong price, the network has become the benchmark retail prices, then the reverse is also forced the electricity supplier of Suning Suning began to emphasize the need and the same price online and offline. Suning officially started O2O
15、Battle . Another interesting counterattack from Redstar double eleven, when a letter from Redstar micro-management, online lead against the majority have micro contents of the letter shows that the executive management team of the request line shop ban electricity providers and online flagship store
16、 sync partnership result of this trend is that consumers will line store becomes the next exhibition shop, but the line shop has thus reducing the sales revenue, will also greatly reduce Meikailong revenue sharing, which is a blow to the Redstar profit model fundamentally. contrast, Intime double el
17、even when encourage online and offline hereinafter price, he would have realized that this was no way to resist future As Mas friend, Shen Guojun may already be aware of, sooner or later change will subvert existing business foundation. Based on all the information asymmetry Internet industry will b
18、e hit. Who will be the challenge of the second batch is? In 2013, the Internet intensively major blow to the financial sector. Ma again fired the first shot, Baidu, Tencent immediately follow. Behind the Internet is a group of wolves. The first is the savings and loan business. Banking profit model
19、is the deposit and loan spreads, Alibaba mastered a lot of business transaction data, which can be a more reasonable assessment of risk has long been poised Ali by small and micro finance, to provide small loans other end, Ali decided to tear this disguise, with the balance of Paypal and Polaris Xi
20、Chu, the war front to the bank after the balance treasure appears, Paypal is no longer a middle tool, but turned into a pool of funds. balances treasure actually provided a very common financial services: IMF, however, the vast majority of ordinary people will only put money in the bank, I do not kn
21、ow what is the IMF, they only know to buy a treasure than the current high interest balances, or do not know what to buy finished Is the IMF, but it has completed the private capital investment, while Ali, the successful transfer of hundreds of billions of demand deposits. Then the credit card busin
22、ess, its profit mainly from interest charges and credit card installments and now a lot of third-party payment, including Kara, including in snatch piece of cake, of course, will not sit Ali Taobao mobile phone customers side launched a feature called Amoy little bit. At present, many restaurants ar
23、e equipped with wifi, phone connected to wifi, you can clean out little direct order, the end point of the two-dimensional code table photographed, dishes will be directly sent. eating After Paypal direct payments. these Internet Liberation Army is being used to fight the momentum of a local tyrant
24、of the fields to eat a bank for decades to enjoy the cake. Alipay will gradually put the bank overhead as a conduit. Banks will face the same situation and Suning now facing outlets from the advantages of the line quickly becomes a burden, banks may also eventually go O2O, outlets will also become t
25、he next line store experience, but cross-border Vanke financial community have been waiting there. The third wave is the reconstruction of logistics. If Alipay day trading can account for 50% of the Chinese retail, which means a considerable portion of Chinas logistics are driven by a Alipay, Ma, th
26、is is the most strategic place forward. Again Ma, or Ma. Ma and Shen Guojun rookie network is currently open logistics center in the country, according to data on the Lynx can precisely select the main logistics nodes, in addition to logistics, but also according to precise needs of each city, the o
27、pening day of the store cat into a new form of business Real Estate. rookie logistics vision, if successful, will likely be monopolized Chinas backbone network, order, and delivery time will make optimum efficiency, commitment to reach anywhere in the country 24 hours to arrive. powerful big data if
28、 rookie able to do this, other courier companies either differentiated, or it will become the last mile logistics. Regardless of the final form of the logistics become what the competition is bound to point anywhere in the country to produce a standard format 24 hours of arrival, which will in turn
29、stimulate the information flow and capital flow, which will open up the three streams flowing like water. So, all the links are based on information asymmetry will gradually be undermined, or marginalized. Information flow, capital flow and logistics essentially mostly deliver value, while walking p
30、ast the profits of these channels, the efficiency of today, it is too high when the value is passed after Reconstruction, the Internet will actually enter the traditional industrial, commercial remodeling source: to create value end. So, in the future, such as the Internet like a tornado sweeping ch
31、anges which will further direction boils down to one sentence, that is:? Internet will find everything to have high profits should belong to the industrial model, and flatten them The information asymmetry, high brand value, are Internet PLA targets. For example, traditional education industry, the
32、New Oriental will face a huge crisis. New Oriental has mainly still in a very traditional industry model in the operation, in the case of asymmetric information, several thousand individual courses are overcrowded, but the Internet can greatly improve the efficiency of training time, and who will pa
33、y the trek to Beijing and Shanghai in the classroom listening to the teacher jokes go? New Oriental most alarming opponent, probably Shanghai River Network. The next step, which will be reconstructed traditional industries? There are three directions might be worth everyones attention. First, those
34、who buy can occur in pre-production industry. Customization, reverse purchase. Everything-to-consumer production sector are likely to be reconstructed, such as ladies manufacturers, TV, refrigerator, real estate, etc. There is a huge opportunity for pregnant after communication and smooth buying beh
35、avior After the production occurred before .2 C, is 2B. Second, third-party payment models will further reconstruction of the value chain. Router manufacturers original price 300, now only sell 100 or even free, built-in CRM software vendors in the router, which can provide a consumer-oriented adver
36、tising. Entire industry chain is reconstructed. Two years ago, the move would not have thought he was not defeated China Unicom, Telecom is not, but the micro-channel, while TV manufacturers also do not understand how to think, how to produce a 2999 large screen television, as well as making money?
37、LEI did, but his logic is, Ill follow BOM price to sell, without considering the profit he is not in place to make money here. third party payers, will sweep many industries. TV manufacturers to take back two methods: TCL approach is cooperation with Tencent, iQiyi co-production of smart TV and Haie
38、rs approach is the reverse purchase in September of this year, Haier cat by appointment on the day the order. way to complete the amazing sales. Third, the brand will be reconstructed. Many people who hold a view brand is evil, For users, the brand is an additional cost to the trust of customers to
39、pay. For brands, it corresponds to is an extra high profits. Simply, many brands add value is the extra money to buy the rest assured. fundamental reason behind this is the information asymmetry, the extra money is money paid for the information asymmetry Once the information asymmetry is resolved a
40、fter the Internet, it will have a new brand, brand The significance of change will occur. sniper profit traditional brands, such as the rise of the Amoy brand is one direction. 2013 was a watershed, Ma is a lot of battle of the sender. These directions, and the future will be in 2014, more and more
41、Chinese business landscape changed drastically. Most traditional industries practitioners have been or are being vehemently against this change, because the reconstruction, which means cake to re points. Traditional industries, you are willing to take a new cake of it, or we may have to abandon the old cake does not exist (Text:? Cao Guojun compile: free download 12