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1、建立业务关系的信函进出口业务英语函电，包括信函、电报、电传、传真及电子邮件，是当今国际间货物买卖磋商的主要载体。无论采取何种形式，目的都是为了有效传递商务信息。因此，合格的英语函电必须是以简洁的语言、明晰的结构来表述完整的内容，同时，还要体现出成熟的业务气息。一笔具体的交易往往始于出口商主动向潜在客户发函建立业务关系。就标准规范的层次而言，建立业务关系的信函一般应包括如下内容：一、说明信息来源，即如何取得对方资料作为贸易商，可以有各种途径了解客户资料，如通过驻外商务参赞处、商会、商务办事处、银第三家公司的介绍；或在企业名录、各种传媒广告、互联网上寻得；或在某交易会、展览会上结识；甚至是在进行市
2、场调查时获悉。因此，我们有各种表达方式来说明信息来源，例如：u We have learned from the Commercial Counselors Office of our Embassy in your country that you are interested in Chinese handcraft.u We obtained your name and address from the internet.u Our market survey showed that you are the largest importer of cases and bags in Eg
3、ypt.二、言明去函目的一般来说，出口商主动联系进口商，总是以扩大交易地区及对象、建立长期业务关系、拓宽产品销路为目的，例如：u In order to expand our products into South America, we are writing to you to seek cooperate possibility.u We are writing to you to establish long-term trade relations with you.u We wish to express our desire to enter into business rela
4、tionship with you. 三、本公司概述这里所说的公司概述，包括对公司性质、业务范围、宗旨等基本情况的介绍以及对公司某些相对优势的介绍，例如：经验丰富，供货渠道稳定，有广泛的销售网络等，例如：u We are a leading company with many years experience in machinery export business.u We enjoy a good reputation internationally in the circle of textile.u A credible sales network has been set up an
5、d we have our regular clients from over 100 countries and regions worldwide.四、产品介绍在这部分，可能会出现两种不同的产品介绍：在较明确对方需求时，要选取某类特定产品，进行具体的推荐性介绍；否则，通常就只对公司经营产品的整体情况，如质量标准、价格水平、目前销路等，做较为笼统的介绍。当然，附上目录、报价单或另寄样品供对方参考也是公司经常采取的做法。举例如下：u Our products are enjoying popularity in Asian market.u To give you a general idea
6、 of our products, we are enclosing our catalogue for your reference.u Art. No. 76 is our newly launched one with superb quality ,fashionable design, and competitive price.五、激励性结尾与其他商业促销一样，在结尾部分，通常都会写上一两句希望对方给予回应或劝服对方立即采取行动的语句，例如：u Your comments on our products or any information on your market demand will be really appreciated.u We are looking forward to your specific inquiries.