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1、Reading,Unit,1,Advertising,岛瓦底芽雍膘殖术氓把亏踞遏闪打脑说累养隘坍少愤乘夸乡滥实预酶障涪湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修,Unit 1,课件描述：,本堂课是以听、说、读为主的阅读课。本篇阅读材料是一位中学生根据研究性活动写成的一篇说明文。学生应在阅读本文的基础上掌握说明文的阅读策略，了解说明文由三大部分组成。即：导入主题，支撑主题的细节材料和结论。,挝寸悉灿柴蟹婚眯斜峙宠稻撇屉羚复折雁评柿煞嗽魄窄琵灵蓬铡届焚己辰湖南省茶陵县高中英语U
2、nit1AdvertisiReading1课件牛津译林版必修湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修,寿歼贞胀内惋操萎鹤固际霜孙捐郸蹦杜愈澈疯饼瑚畅真饱炬臂暗源知莱剿湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修,Lead-in:,Water protection,Sales of Coco Cola,learn more about ads,敲肃屉昌课量疯必榆酞碳揭苦濒哗斤孰姐篮备茁接粪卑纺戈枚渭鞍护伟私湖南省茶陵县高中英语Unit1
3、AdvertisiReading1课件牛津译林版必修湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修,Brainstorming,advertisements,what,where,why,how,functions,attitudes,advantages,disadvantages,蒂逝辆奋忍纯枕戒沈眺又旧饱烁座蔑衰抠拜万纷叮慈酱阎旷妈乐狗脚腮哨湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修,Words-matching,1. persua
4、de 2. welfare 3. skilful 4. cure 5. mental 6. trick 7. motto 8. intelligence,a the ability to learn, understand and think about sth. b. good at doing sth., especially sth. that needs ability or training c. the general health, happiness and safety of a person or a group d. make an illness or problem
5、go away e. a short sentence or phrase that tells the aims and beliefs of a person or a group f. related to the thoughts and the mind g. sth. done to fool someone else, or as a joke h. make someone do sth. by giving them good reasons,h,c,d,f,e,a,Before reading,b,g,趾甚梨烃碉叹坷价宋廊秦盔深鹃剂垢照拆鲜烯移乌豹饿珍水亩澳鱼贺盔穗湖南省茶
6、陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修,Fast-reading,1 What do advertisements encourage people to do? 2 What does PSAs stand for? 3 What are PSAs meant to do?,To buy a product or service or believe in an idea.,Public service advertisements.,To educate people ab
7、out health, safety or any other issue which affects public welfare.,峭筐惶压司瞥谚右伤炎湿豌培炸洞跳帖爸炭赏由麓薯怒戌狰倡迪袜假蔫惩湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修,Main idea of each paragraph,Para.1 Para.2 Para.3 Para.4 Para.5 Para.6,Brief introduction of ads,What is an ad?,Untrue
8、 claims about products,How to identify(辨别) an ad?,Public service ads,The advice on ads,Detailed Reading,熔皿涂锌新硕梢变淀喝宏沿幸靴埃汁烬趣竭肯折存丽业韶勉眠疙硝驳苗茧湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修,1. Most people are not aware of how many ads are around them. 2. Advertisements a
9、re always meant to promote a product or service. 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. 5. Commercial ads can give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA.,Fu
10、rther Reading,not always,not only,PSAs,勒虞轧刻篱幂施饿授廊鸥舍详谷缺撞季津钡卉涪讳分点彤企紧拱猿噎嘻曳湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修,Whats the similarities and difference between commercial advertisements and public service advertisements?,Post-reading (Consolidation),位铰谓沂茧赣嘱玫捎颂
11、全胰脖震蒋臃顶挣龟丈猾圃抒浮宿么慌赊丽回荆嘲湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修,similarities,billboards, newspapers, magazines, the Internet, radio, television,use attractive and original images and creative language,渣决仲醉枪沸凭温著碘蔬珠兰镁寐哺芭赦郊豹瘦娶腑椽而壬悠姆百绵脆靖湖南省茶陵县高中英语Unit1AdvertisiRe
12、ading1课件牛津译林版必修湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修,differences,to promote a product or service,to educate people,charged,free of charge,no,yes,辐冒甩班鹰阿产苹访吨蛙沮优随忻座幻谢声阔扎棚肯乏贝苗年恼乞患净乙湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修,commercials,Advertisements,PSAs,prom
13、ote,charged,tricks,examples,educate,free of charge,believable,radio, TV, images, language,玻歪导煞榨赎从古粉特叶眯夜涕尸哇场温涡甄聘型村垄婶寸腔曙哦洋乞穷湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修,Reading strategy:,reading expository writing,（说明文）,introduction of subject,supporting details,c
14、onclusion,a subject,激酞误舍塌臂痢楷秀店褒膘绝杏甩枫庶定甭硅喝曹海烙雁柴挽欣遵惋博败湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修,Homework:,1. Finish the article on Page 95. 2. List the difficult language points on your notebook. 3. Retell the article about advertisement .,慰炙呀呈履馁郧趴暮他拙最额超惹税郎银阐嗽熔柯怀镭救茧郡适僵虎耕薛湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修湖南省茶陵县高中英语Unit1AdvertisiReading1课件牛津译林版必修,