移动产品展厅培训资料梳理汇总.docx

1、移动产品展厅培刃Il前言本课程通过对华为移动产品发展历程、产品结构、功能、性能、产品卖点、典型应用实例、与竞争对手的比较以及产品发展趋势的讲解，辅以学员自己的讲解演练和展厅讲解实习，使学员不仅掌握华为移动产品主要特点、技术优势、典型应用等知识，而且掌握基本的宣讲技能和技巧。学完本课程后，学员能够达到：了解华为移动产品研发、市场应用情况掌握华为移动产品基本结构、功能和特性掌握我司移动产品机会点和推广策略掌握基本宣讲技巧能够对一般专业性的市场客人和各类非市场客人进行公司产品讲解，为今后的市场营销工作打下良好基础。目录第一章WCDMA讲解词5第一节华为WCDMA概述51.1 HuaweiWCDMAi

2、ntroduction51.2 ActivitiesinUMTSindustry61.3 MajoreventsofHuaweiUMTS6第二节展台展板讲解词62.1 Posterl:Long-termAccumulation62.2 Poster2:TelfortProject62.3 Poster3:4commercialnetworks72.4 Poster4:IntroductionofChinaMobileT-Project72.5 Poster5:Introductionofabundant2G3Ginterworkingexperience82.6 Poster6:UTRANwi

3、thhighperformance8第三节演示业务介绍83.1 Videoondemand(VOD)83.2 VideoPhone(VP)83.3 UMTSVideoconferenceinterworkingwithNGN(VC)83.4 MediaStreamingService83.5 Web-surfingviaBluetoothPDAcombinedwithUMTShandset83.6 CMB(CellMultimediaBroadcast)alsocalledsimplifiedMBMS83.7 Uplink384kbpsServices8第四节展台设备介绍84.1 UTRANf

4、orBetterCoverageandHigherPerformance84.2 RANequipmentsintroduction94.3 AdvancedCSCoreNetwork104.4 CNCSequipmentsintroduction114.5 VersatilePSCoreNetwork114.6 CNPSequipmentsintroduction114.7 ExperiencedRadioNetworkPlanning12第二章CDMA2000讲解词13第一节展板介绍131.1 GlobalApplicationsofHuaweiCDMA2000131.2 End-to-e

5、ndsolutionofHuaweiCDMA2000141.3 HuaweiSoftSwitchtechnology151.4 No.1supplierofCDMA450worldwide16第二节展台设备介绍162.1 HuaweisoftswitchofCDMA2000162.2 HuaweiHLR172.3 HuaweiPTT-iPAT9830172.4 HuaweiPDSN182.5 AdvancedCDMA2000BSS182.6 CDMA2000Handsets&Terminals19第三节演示业务介绍193.1 AbundantEV-DOhighspeeddataservice1

6、9第三章GSM/GPRS产品讲解词21第一节GSM/GPRS应用介绍21第二节展台设备介绍212.1 MSC/HLR212.2 GPRS/EDGE222.3 BSC(theequipmentis,tshownhere)24242.4 SerialsofBTSProducts第一章WCDMA第一节华为WCDMA概述1.1 HuaweiWCDMAintroductionHuaweihasbeeninvestingheavilyin3Gandcurrentlythereareover4000engineersengagedintheR&Dof3Gsystemwithglobal3GR&Dinstit

7、utesinShenzhen,ShanghaiandBeijingofChinaandSweden,IndiaandtheUnitedStates.HuaweihasalreadysuccessfullydeployeditscommercialUMTStotalsolution.Infact,moreandmoreoperatorsarenowplacingtheir3GconfidenceinHuawei.Huaweiisoneofthefewvendorsthathaveachievedcommercialapplications(10commercialnetworksandover3

8、0trialnetworks).CommercialcontractsincludethosewithSundayinHongKong,EtisalatinUAE5EmtelinMauritius,TMinMalaysiaandTelfortintheNetherlands.HongKongisoneoftheworldsmostcompetitivemobilemarkets.Withhighperformance,matureproductandquickresponsetocustomersrequirement,HuaweiwasselectedbySUNDAYfromfiveglob

9、alequipmentvendors(othersareSiemens,Alcatel,NortelandZTE).Etisalat3oneoftheworld,stop500companies,providestelecommunicationservicestotheUnitedArabEmiratesandisoneoftheleadingserviceprovidersintheMiddleEastRegion.OnDec.24,2003,HuaweihelpedEtisalatlaunchUMTSservicesinUAE5enablingEtisalattobecomethefir

10、stcompanyintheMiddleEastandtheArabWorldtointroduceUMTSnetwork.TelekomMaIaysia(TM)isthebiggesttelecomoperatorinMalaysiaandholdsaveryhighpositioninthetelecommarketofAsiaPacific.InSeptemberof2004,afterstricttrialnetworktestandcompetitionamongEricsson,Nokia3Siemens3Alcatel3andHuawei,Huaweiwonthecommerci

11、alcontractfromTMtocovertheboomingareaofMalaysia.Inthiscommercialnetwork,HuaweiRANinter-workswithNokiaCN,andproveditsexcellentinteroperability.InDec.8,2004,Telfort,NetherlandsselectedHuaweiastheirpartneron3GandtakesHuaweiasthesoleUMTSsupplier.HuaweiwillhelpTelforttobuildanationwideandhigh-qualityUMTS

12、networkinNetherlandswithacoverageofthewholecountryincludingallthemaincitieslikeAmsterdam,Rotterdam,Hague3etc.Huaweiwilldeliveraturnkeysolution,givingTelfortfullUMTScapabilities,interworkingwithitsexistingGSMandEDGEplatformsandreadinessforHSDPA.WithHuaweiinnovativedistributedUMTSsolutions,Telfortcana

13、chieve30%OpexandCapexsaving.JustliketheCEOofTelfortsaid“HuaweistechnologicalandinnovativeskillsarereallyimpressiveWeareconfidentthatHuaweiwillhelpustodevelopinnovativeandcosteffectivedatasolutionsforourcustomersandlookforwardtoaprosperousrelationshipwiththem.Herearesomekeypointsofthiscase:1. Huaweiw

14、illprovideanend-to-endsolutionbasedonR4architectureforTelfort.2. Networkcovers99%populationoftheNetherlands3. ReplacetheexistingGSM/GPRScorenetworkwithaunified2G3Gcorenetwork4. DistributedCoverageSolutioncangreatlyreduceOPEXandCAPEX,with30%TCO(TotalCostofOwnership)Saving5. Huaweiwilldeliveraturnkeyp

15、roject1.2 ActivitiesinUMTSindustrya) DoingtrailsandtestswithVodafone,Telefonica3NTTDoCoMo,ChinaMobile,ChinaTelecom,ChinaNetCom;b) CompleteInter-OperabilityTest(IOT)withthemainstreamequipmentvendors:Ericsson,Nokia3Motorola3Nortel,Siemens-NEC3Alcatel;c) CompleteIOTforsingle/dual-modehandsets:Nokia6650

16、MotorolaA830,NECPeony,NECC606,Sony-EricssonZ1010,QualcommTM52006200,SANYO,LG;d) MajorfounderfortheCommonPublicRadioInterface,whichisaimingtodefineapubliclyavailablespecificationforthekeyinternalinterfaceofradiobasestations.e) Establishing3GopenLabforthedevelopmentandtestingof3GserviceswithSP/CP,res

17、earchingWIN-WINbusinessmodelsandcultivatingthe3Gvaluechain;f) HuaweirespectsIPR.Huaweiisoneofthefewvendorswhocandesign3GcoreASIC.Wehaveourownintellectualpropertiesfor3GandhavesignedIPRcross-licenseagreementwithEricssonandNokia.g) IntheMTNettest,whichisorganizedbytheChineseMinistryofInformationIndust

18、ry3Huaweihaspassedallthe326mandatorytestitemsand70ofthetotal75optionaltestitems.HuaweihasbeenrankedNo.1inboth2phasesoftheMTNettest.h) Huaweihasalsobeeninvestingheavilyon3Ghandsetsandisplanningtolaunchaseriesofthemespeciallythelow-cost3Ghandsets.1.3 MajoreventsofHuaweiUMTS)/)/J)/)/JlabCd/ghDD1995,sta

19、rtedR&DonCDMA/UMTStechnologyAug.2001,deployedChina,sfirstUMTSpilotnetworkinShanghaiSep.2002,dialedtheworld?sfirstUMTSintelligentcallonCAMEL3Jun.2003,oneofthemajorfoundersforCPRIJun.2003,completelong-distanceIPvideocallbasedonR4Sep.2003,jointforcewithInfineontoofferUMTSmobilephoneplatformDec.2003,sol

20、esupplierofcommercialUMTSsystemforEtisalat(UAE)Dec.2003,solesupplierofcommercialUMTSsystemforSunday(HongKong)Aug.2004,completeworld,sfirstandlargestsoftswitchbasedR4networkforChinaMobileSep.2004,RANsupplierofcommercialUMTSsystemforTM(Malaysia)k)Dec.2004,solesupplierofcommercialUMTSsystemforTelfort(N

21、etherlands)第二节展台展板讲解词2.1 Posterl:Long-termAccumulationThisposterisself-explaining.2.2 Poster2:TelfortProjectInDec.8,2004,Telfort,NetherlandsselectedHuaweiastheirpartneron3GandtakesHuaweiasthesoleUMTSsupplier.HuaweiwillhelpTelforttobuildanationwideandhigh-qualityUMTSnetworkinNetherlandswithacoverageo

22、fthewholecountryincludingallthemaincitieslikeAmsterdam,Rotterdam,Hague,etc.Huaweiwilldeliveraturnkeysolution,givingTelfortfullUMTScapabilities,interworkingwithitsexistingGSMandEDGEplatformsandreadinessforHSDPA.WithHuaweiinnovativedistributedUMTSsolutions,Telfortcanachieve30%OpexandCapexsaving.Justli

23、ketheCEOofTelfortsaid“HuaweistechnologicalandinnovativeskillsarereallyimpressiveWeareconfidentthatHuaweiwillhelpustodevelopinnovativeandcosteffectivedatasolutionsforourcustomersandlookforwardtoaprosperousrelationshipwiththem.Herearesomekeypointsofthiscase:1. Huaweiwillprovideanend-to-endsolutionbase

24、donR4architectureforTelfort.2. Networkcovers99%populationoftheNetherlands3. ReplacetheexistingGSM/GPRScorenetworkwithaunified2G3Gcorenetwork4. DistributedCoverageSolutioncangreatlyreduceOPEXandCAPEX,with30%TCO(TotalCostofOwnership)Saving5. Huaweiwilldeliveraturnkeyproject2.3 Poster3:4commercialnetwo

25、rksa) IntroductionofSundayprojectHuaweiprovidesSUNDAYentireend-to-endUMTSsolutionneededforthe3Glaunch,includingUMTSradioaccessnetwork,corenetwork,3Gmobileintelligentnetwork,dataserviceplatformandapplications.Thecorenetworkadoptssoftswitcharchitecturewhichsupports3GPPR99R4,GSM/GPRSandTD-SCDMAstandard

26、The3Gnetworkwilloffervideomailbox,videophone,videoconference,Portal,PTT,MMS,IN/CAMEL/MNPandWLANintegration,etc.services.HuaweimayalsosupplySUNDAYwithcommercialUMTSmobilephoneslater.b) IntroductionofEtisalatprojectHuaweiprovidestotalUMTSsolutionwithcapacityof160,000subscribers(phase1),basedon3GPPR4a

27、rchitecture,includingCNandRANequipment.Coveragearea:WholecountryincludingAbuDhabi,Dubai,Sharjah,Ajmanjetc.Services:Videophone,videoconference,liveTVonmobilephone,high-speedmobileInternetaccessandrichdataservices,etc.WithHuawei,ssolution,EtisalatGSMcustomerscanmigrateto3Gservicewithouttheneedtochange

28、theirexistingnumbersorSIMcards.Thisisalsotheworld,sfirstcommercialnetworkwhichsupports2G3Groaming.c) IntroductionofTMprojectTelekomMaIaysia(TM)isthebiggesttelecomoperatorinMalaysiaandholdsaveryhighpositioninthetelecommarketofAsiaPacific.InSeptemberof2004,afterstricttrialnetworktestandcompetitionamon

29、gEricsson,Nokia3Siemens3Alcatel3andHuawei,HuaweiwonthecommercialcontractfromTMtocovertheboomingareaofMalaysia.Inthiscommercialnetwork,HuaweiRANinter-workswithNokiaCN3andproveditsexcellentinteroperability.2.4 Poster4:IntroductionofChinaMobileT-ProjectHereisthegiantnetworkstructureforChinaMobile.Weare

30、buildingtheTMSCnetworkforChinaMobile.TheprojectadoptedHuawei,sadvancedMSC:softswitchMSC,thusdemonstratingthereliabilityofHuaweisoftswitchMSC.ThepositionofTMSC1isveryimportantandtheydealwithallthelongdistancetrafficbetweenprovinces.BasedonsoftswitchMSC,CMCCcansavemuchtransmissioncostinlong-distanceca

31、lls.Theprojectincludes8pairsofMSCserversand32dualhomingMGWsjtotally40,000E1ports,buildingin31branchofficesofCMCC.TheprojectwascompletedinAugust,2004.ItsurvivedthepeakoftheChineseLunarNewYearinearly2005andprovedtobeofbestqualityandreliability.2.5 Poster5:Introductionofabundant2G3Ginterworkingexperien

32、ceHuaweihasrich2G3Ginterworkingexperienceincommercialnetworks.Huaweiprovidesthefirstcommercialnetworkwhichsupports2G3GroamingforEtisalat,UAE.2.6 Poster6:UTRANwithhighperformanceThisposterisself-explaining,andmayalsoreferstoKeyMessage:1.1UTRANforBetterCoverageandHigherPerformance.第三节演示业务介绍3.1 Videoon

33、demand(VOD)Byusing3Ghandsetasthewirelessmodem,enjoytheVODservicethroughUMTSnetwork.Thestreamingdataofhigh-resolutionfilmistransportedfrom3GhandsettolaptopPCviaUSBport,anddisplayedonthescreenofPC.Thedownlinkspeedreaches384Kbps;theVODwillbeoneofthemostexcitedservicesof3G.3.2 VideoPhone(VP)Byusing2UMTS

34、handsetswithcameratorealizedthevideoCallservice,allowingcustomerstoseeeachotheronthescreenwhenspeakingtothem.VPiscircuit-switchedbased64Kservice,willbeoneoftheleading3Gservice.3.3 UMTSVideoconferenceinterworkingwithNGN(VC)Customersusinga3GhandsetdialserviceaccessnumbertojoinvideoconferencemeetingofN

35、GNtorealizeinterworkingwithNGNVC.VCisonekindof64Kbpsservicebasedoncircuit-switcheddomain,canbeusedtoprovidemobileofficeandonlinemonitorservice.3.4 MediaStreamingServiceTheUMTShandsetconnectstotheinternetdirectly,playsthestreamingdataonlinesuchasmusic,movie,etc.Mediastreamingserviceisalsooneofmostatt

36、ractiveservice.3.5 Web-surfingviaBluetoothPDAcombinedwithUMTShandsetUsingPDAwithBluetoothfunctioncombineswithUMTShandsettorealizehighspeedwirelessdataservice,suchwebsurfing,streamingmediaplaying.BluetoothPDAsupplementsthelimitationof3Ghandsetdataprocessingcapability;realizespersonalmobileinternet,mo

37、bileoffice,etc.,services.3.6 CMB(CellMultimediaBroadcast)alsocalledsimplifiedMBMSHuaweiisthefirstvendortoprovidetheend-to-endmultimediabroadcastserviceoverUMTSsystemintheindustry.Atthesamedatausage,servicesbasedonCMB,whichisasimplifiedMBMS(MultipleBroadcastMultimediaService),canbeonlypricedatlesstha

38、n5%ofthepresentchargeformediastreamingservices.CMBsupportsmediastreaming(livevideo,liveTV,commercialvideochips,etc.)anddownloadingservices.Thisinnovativeservicedoes,trequireanyhardwarechange,onlysoftwareupgradeisneeded.3.7 Uplink384kbpsServicesBesides14.4MbpsdownlinkratethatHuaweiHSDPAsolutioncanpro

39、vide,Huaweialsointroducesenhancedsolutiontosupport384kinbothdownlinkanduplink,whichcansupportsymmetricalservicessuchashighqualityvideophone,videoconferenceandhighspeedforuploadapplicationswithlargetraffic,suchasftpandP2Pfilesharing.第四节展台设备介绍4.1 UTRANforBetterCoverageandHigherPerformancea) Huaweideli

40、verscompletesetofNodeBfamily,meetingdifferentneedsofoperators.Theseincludethe12-TRX6-TRXindoormacroNodeB,the6-TRXoutdoormacroNodeB,theall-in-oneMiniNodeB5andthedistributedNodeB(BasebandProcessingUnit(BBU)andtheRemoteRadioUnit(RRU);b) DistributedNodeB,whichcangreatlyreduceOPEXandCAPEX,Separatetraditi

41、onalmacroNodeBintotwoparts:BBUandRRUconnectingviaopticalfiber.TheinterfacebetweenRRUandBBUisopen,accordingtoCPRI5HuaweiisoneofthefoundersofCPRI.Fordetails,pleasereferto1.6.c) Fortheinitialdeploymentof3Gnetwork,thecoverageismostconcernedbyoperators.WithHuawei,soptimalcoveragesolution,thecoverageofUMT

42、ScanbeasgoodasthatofGSM900MHzsystem.Thesetechnologiesinclude:powercombiningwithTXdiversity,highRXsensitivityof-125dBm,RRUandTowerMountedAmplifier,4-wayRXdiversity,AMRControlandDCCCRRMalgorithms,etc.d) TheefficiencyoftraditionalLPAis9%,basedonFFtechnology.HuaweidevelopednewPAtechnology,DP(DigitalPre-

43、Distortion)plusHPA3whichenhancethepowerefficiencyto18%.e) HuaweihasalsodevelopedenhancedRTTalgorithmsthatcanensurebothcoverageandcapacityinthefuture.TheseincludetheSmartAntenna3theMulti-UserDetection,etc.f) ThebearercapabilityofHuaweiNodeBisveryremarkable.Itcansimultaneouslysupportupto8connectionsof

44、384Kbpsonthedownlinkand7connectionsof384Kbpsontheuplinkwithinonesinglesector-carrier.g) HuaweiHSDPAcansupport15codesandfullratesupto14.4Mbps,reliesonself-designedASICchip.4.2 RANequipmentsintroductiona) BTS3812E:newIndoorMacroNodeB SmallestNodeBtosupport12CELLsintheindustrywithheightof1.4metersandwi

45、dthof0.6meters Supportflexibleconfigurationmode,suchas01,02,03,04,S31,S32,S33,S34,S61,S62 Supportflexiblediversitymode,suchas2RxDiversity34RxDiversity32TxDiversity3etc SupportRemoteElectricTilt(RET)antenna SupportHighSpeedDownlinkPacketAccess(HSDPA) HighPowerefficiency:type1:18%(DPD:DigitalPreDistor

46、tion)；type2:28%(DPD+Doherty)b) BTS3812A:newoutdoorMacroNodeB Compactdesignwithheightof1.7metersandwidthof0.9meters Supportflexibleconfigurationmode,suchas01,02,03,04,S31,S32,S33,S34,S61,S62 complieswiththeIP55ofInternationalProtectionStandard Canworknormallyunderthetemperature-40+50(withheatexchange

47、r) Supportflexiblediversitymode,suchas2RxDiversity34RxDiversity32TxDiversity3etcc) BTS3802C:All-in-OneMiniNodeB All-whether,all-in-onedesign Noequipmentroomneeded,lessauxiliaryfacilities Smallsizeandlightweight,easyinstallation T1,E1,STM-1transmission,supportCESandFractionalATM Support128voicechanne

48、lsd) RRU3801C:RemoteRadioUnit Opticalfibertransmission,flexiblenetworking Sharebase-bandandclockmoduleswithhostNodeB Adaptabletooutdoorenvironmente) BBU3806:basebandprocessingunit DistributedNodeBsystemwithRRU Size:19inchbox,1U AmbientTemp:-5+50oC Singleboxsupport3*1upto384voicechannels/DL,256voicechannelsUL,Fourboxsupport3*4upto1536voicechannelsDL,1024voicechannels/ULf) BSC6800:RadioNetworkController