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1、advertisement,无敌创意奥迪汽车广告,熊猫奶酪广告。你敢不吃？试试看！,What is advertising?,“Advertising ” comes from the Latin word “adverto” meaning “turn attention to” so “advertising” might be defined(定义) as any means of bringing information to the public for the purpose of drawing attention to goods, services, shops, or en
2、tertainments.,The functions of the advertisement,Functions,attract attention,create interest,arouse desire,stimulate attention,The Characteristics of the Advertising Language,Generally speaking, the language of advertising , mainly of so-called loaded languages, must be a language of immediate impac
3、t and rapid persuasion. It must bring the advertised products into attention, stress their qualities in the most attractive way, clearly outline the reasons for buying them, and preferably leave a memorable echo(反响,共鸣) of what has been said about the products ringing in the readers mind,To achieve t
4、his, the language of advertising must be short, concise(简明的), vivid(鲜明的), attractive(有吸引力的), and persuasive(有说服力的), which are fully displayed in advertising English. .,Effects,PERSUASIVE POWER 诱惑力,ATTENTION VALUE 注意价值,MEMORY VALUE 记忆价值,Advertisement,英语广告语欣赏,1.Time is what you make of it. (Swatch) 天长
5、地久。（斯沃奇手表） 3.Engineered to move the human spirit. (Mercedes-Benz) 人类精神的动力。（梅塞德斯-奔驰） 3.Start Ahead.( Rejoice) 成功之路，从头开始。（飘柔） 4.A diamond lasts forever. (De Bierres) 钻石恒久远，一颗永流传。（第比尔斯）,5.Intel Inside. (Intel Pentium) 给电脑一颗奔腾的“芯”。（英特尔 奔腾） 6.Connecting People. (Nokia) 科技以人为本。（诺基亚） 7.For the Road Ahead.
6、(Honda) 康庄大道。（本田） 8.Let us make things better. (Philips) 让我们做的更好。（飞利浦）,9.Enjoy Coca-Cola. (Coca-Cola) 请喝可口可乐。（可口可乐） 10.Generation Next. (Pepsi) 新的一代。（百事） 11.Communication unlimited. (Motorola) 沟通无极限。（摩托罗拉） 12.Behind that healthy smile, there s a Crest kid. (Crest toothpaste) 健康笑容来自佳洁士。（佳洁士牙膏） 13.Goo
7、d to the last drop 滴滴香浓，意犹未尽。斯威尔咖啡） 14.Obey your thirst 服从你的渴望。（雪碧）,14.Obey your thirst 服从你的渴望。（雪碧） 15.Take time to indulge 尽情享受吧！（雀巢冰激凌） 16.Poetry in motion, dancing close to me 动态的诗，向我舞近。（丰田汽车） 17.Come to where the flavour is Marlboro country光临风韵之境万宝路世界。（万宝路香烟）,18.Just do it. 只管去做。（耐克运动鞋） 19.Ask f
8、or more. 渴望无限。（百事流行鞋） 20.The taste is great. 味道好极了。（雀巢咖啡） 21.Feel the new space. 感受新境界。（三星电子）,22.Intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机） 23.The choice of a new generation. 新一代的选择。（百事可乐） 24.No business too small, no problem too big. .没有不做的小生意，没有解决不了的大问题。 （IBM公司）,the creative adertisement of the F
9、ord,Globe Trotters杂志广告欣赏,the body is done do you kown where is it ?,just for fun,浓缩精华，助你一臂玉米粥广告,help you to become strong!,轻松享“瘦”，猫钻鼠洞dietPEPSI减肥广告,lose weight quickly, come on!,嫦娥奔月，志在月饼月饼的广告,just for you , moon cake!,To me, the past is black and white, but the future is always color.,Some advertis
10、ement for gardens,now the advertisement is more important than before , a lot of company spend much money to make advertisement to attract poples attention,and a lot of pople were affected by advertisement to go shopping.Are you like this? How do you think the advertisement ? Also do you think the a
11、dvertisment is the important factors to influnce the shopping ?,Shopping,Unit 21,Different types of retailers,Unit 21 Shopping,Doing shopping,Smart shopping,Places Where You Go Shopping,Places Where You Go Shopping,Directions: Enjoy the following pictures and tell the names of these places where peo
12、ple usually buy what they need. Share with your partners your opinions on the favorite places where you go shopping.,Places Where You Go Shopping,department store 百货公司,bazaar/grocery store 杂货店,supermarket 超市,exclusive agencies,I prefer to go shopping in exclusive agencies. Im always keen on goods of
13、 one certain brand if I find the goods of that brand are always suitable for me. Besides, Im not good at bargaining. I feel it very comfortable for me to buy things at a fixed price because I neednt bother to bargain.,Places Where You Go Shopping,Sample,Different types of retailers,Unit 6 Shopping,D
14、oing shopping,Smart shopping,Going shopping,Directions: Usually people go to some shops to purchase what they need. However, nowadays, as computers are becoming more and more popular, nearly everything is changing, including the way people go shopping. Besides the traditional way of doing shopping,
15、can you find other ways? Which way do you prefer? And why? Share your opinions with your partners.,Ways You Go Shopping,Ways You Go Shopping,Going to stores, Online Shopping Online shopping is becoming more and more popular for a number of reasons; prices are often lower online, you dont have to que
16、ue up in busy shops and you can buy almost any product imaginable with just a few clicks of your mouse.,Ways You Go Shopping, TV shopping,Ways You Go Shopping,I prefer the traditional way of shopping since it is rather safe. Online shopping and TV shopping always make me frightened because Im always
17、 afraid of falling into trouble and traps if I do online shopping and TV shopping.,Ways You Go Shopping,Sample,Different types of retailers,Unit 6 Shopping,Doing shopping,Smart shopping,Tips,Never go into a supermarket hungry! Make a shopping list. Find out the items that are on sale and decide if y
18、ou really need those things. Read the information on the package carefully. Compare prices. Buy generic items instead of famous brands.,Useful vocabulary,window shopping逛街(只逛不买) online shopping网上购物 department store 百货商店 shopping mall大型购物中心 shop assistant店员 clerk职员 pay in cash现金付款 pay by credit card信
19、用卡付款 discount打折 special offer特殊优惠 bargain over prices讨价还价,daily necessity 日常生活用品 franchised store 专卖店 tight budget 预算有限 eye- dazzling product 令人眼花缭乱的商品 funky clothes 另类的衣服 stand out 突出，显眼 In流行的 out 过时的 the fashion sixth sense 时尚第六感 sophisticated 老练的，沉稳的 enthusastic 热情的 You should wear the clothes, n
20、ot like the clothes wear you. Dont judge a book by its cover. 不可以貌取人,What would you say if you want to.?,syntactic parallelism,一子养老，儿子分担，三子无子. （计划生育广告） No business too small, no problem too big. 没有不做的小生意，没有解决不了的大问题。(IBM公司),Exchanging goods or getting refund,Id like to exchange this sweater. Where ca
21、n I exchange this toaster? I just bought it yesterday,and its broken already.Can I exchange it? Excuse me.I bought this calculator here yesterday,but it doesnt work.I just want my money back. Hello.Ive come to exchange this calculator.It doesnt work.,Looking for certain goods,Im looking for a birthd
22、ay card for my cousin. Do you have a large sellection of.? I want some butter and some cheese,please. Now,I need some paper and some ink. Excuse me.Where do you keep the kitchenware(厨房用具)? I would like to have 2 boxes of film and a bar of chocolate. Im trying to find some pearl necklaces.,Asking about prices,Is it expensive? I think Ill have it.How much does it cost? How much is it? How much is that hat? How much per bag?,Thank you!,