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1、 E-commerce in Petrochemical Enterprises and Development Strategies Abstract described petrochemical petrochemical enterprises to develop e-commerce definitions and significance of e-commerce, introduced domestic and foreign petrochemical enterprises to develop e-commerce situation. And petrochemica
2、l enterprises how to build e-commerce system was discussed, including the application of ERP systems and portals were created petrochemical enterprises to implement the core content of e-commerce, customer relationship management, supply chain management and product development management is a petro
3、chemicals business of the three a direct value chain. Keywords: petrochemical enterprise e-business ERP Supply Chain Management I. Introduction Petrochemical e-commerce refers to the Internet as the core of modern information technology in the petrochemical business application, so that petrochemica
4、l raw material suppliers, manufacturers, distributors, and trade partners to form Internet-based business ties to carry out electronic business co-operation. Petrochemical enterprises to develop e-commerce main purpose is to address the transaction involves a wide range of petrochemical industry, in
5、dustrial chain length, product variety and size complex issues such as geographic distribution of a wide range in order to enhance operational efficiency petrochemical enterprises and economic benefits. Second, the significance of petrochemical enterprises to develop e-commerce 1. To reduce operatin
6、g costs, improve operational performance Through the network business activities, companies can strengthen the collaboration between a major supplier relations, raw materials procurement and product manufacturing process of organically combine to form an integrated information processing system, red
7、uce variable costs. 2. Improve work efficiency and management level Petrochemical enterprises in the immediate implementation of products is available at the new price, which is the traditional way can not do. Suppliers at the lowest cost to the product information currently available to the buyer;
8、the same time, the buyer can quickly find products, identify suppliers, compare prices and quality, and ultimately complete the transaction. 3. Promotional corporate image, communication and customer contact, better customer service and increase business opportunities E-commerce systems to achieve t
9、he chemical product specifications, performance, usage and new product development and other information available online, both publicized corporate image, but also better serve the customer. 4. The establishment of business / employee performance evaluation system The number of e-commerce system of
10、 inventory, the amount of real-time monitoring, decision support and financial accounting to bring about greater efficiency. In business management assessment, the facts found accurate, simple, and greatly enhanced the intensity of enterprise management and economic assessment is reasonable. Third,
11、domestic and foreign petrochemical enterprises to develop e-commerce in Foreign petrochemical enterprises in e-commerce work, DuPont and Dow Chemical companies at the forefront. ChemCross is Asias largest chemical e-commerce site, in May 2000 the establishment of services, including electronic tradi
12、ng, real-time price information, market analysis and information about the chemical industry and ultimately provide electronic payment, insurance, credit and a series of online services . In August 2001, Sinopec official opening of e-commerce sites. The system consists of petrochemical materials pur
13、chasing and sales of petrochemical products in two subsystems. Material procurement functions of subsystems which are mainly issued requirements, the tender announcements. Subsystem capabilities include product sales, let customers know Sinopec in petrochemical production, marketing, products and se
14、rvices on the latest situation, to achieve the text-line determination of negotiations and contracts and so on. In July 2001, PetroChina “energy on the 1st network” opened, the system includes three subsystems, e-procurement system, electronic marketing systems and electronic market system, buyers a
15、nd suppliers can be traded through these three subsystems. Reposted elsewhere in the paper for free download . Fourth, the establishment of petrochemical enterprise e-commerce system The successful implementation of e-commerce petrochemical enterprises, through effective integration of enterprise ma
16、nagement and mode of operation, as well as other strategic partners to establish a “third party” virtual electronic trading market, expanding the user channel. Therefore, the realization of e-commerce petrochemical enterprises should include the following essential elements: 1. Enterprises themselve
17、s to computerization, that has a good network infrastructure and application infrastructure Network infrastructure is the enterprise e-commerce system to build the foundation to develop e-commerce, it must build its own network infrastructure, e-commerce platform for building business to make techni
18、cal and material preparation. Application infrastructure is actually referring to different types of business activities used by the application of interoperable technology or systems, such as electronic cash consumption, individual large transfers, electronic letters of credit and so on. 2. The bui
19、lding of core business management and application systems, the most representative is the ERP (enterprise resource planning) and portals Enterprises to establish their own e-commerce sites to achieve the main-line advocacy, information feedback, technical support and product sales four objectives. T
20、he successful implementation of ERP systems can cover the petrochemical enterprises purchasing management, sales management, inventory management, materials accounting, cost accounting, product management, process management, recipe management, production planning, plant operations management, produ
21、ction schedule management, quality management, equipment management, energy management, human resources management and so on, so that enterprise management level has been greatly enhanced to management for efficiency has become real. ERPs core management philosophy is to supply chain management (SCM
22、), to achieve high-level e-commerce through the supply chain must be fully integrated with the e-commerce, namely e-commerce environment, supply chain integration. Supply Chain Management and e-commerce is a business from production to end-user value-added process, e-commerce is in a newer, more eff
23、icient technology platform (network) built on the supply chain to realize the value of e-commerce value-added process is a supply chain management process. 3. Coordinating customer relationship management, supply chain management and product development management relations Customer relationship man
24、agement, supply chain management and product R & D management together to help companies achieve high efficiency, low cost, highly personalized to meet customer needs and improve customer satisfaction. Coordinate the relations between e-commerce enterprises will be for the operation and mana
25、gement of the significant benefits and create new value. 5 Conclusion The petrochemical industry has a long industrial chain, product variety, specification complexity, trading volume, geographical dispersion characteristics of clients, it is very suitable for the development of e-commerce industry.
26、 From the perspective of the development of e-commerce at home and abroad petrochemical, petrochemical industry and e-commerce, “marriage” has given the petrochemical industry has brought new business opportunities. In short, Chinas petrochemical e-commerce development is still in its infancy, and t
27、here is still a gap between the international advanced level, so petrochemical enterprises should seize the opportunity to catch up from behind and strive to improve enterprise management, e-commerce into the petrochemical business in theWent. References: 1 Yao Zhang et al: A New E-Commerce Case M .215 Peking University Press, 2004 2 Yu-Ping Zhao: Enterprise and E-Commerce J. E-commerce, 2001,19 (4): 36 37 Reposted elsewhere in the paper for free download .