外贸谈判业务流程设计与合同制作.docx

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1、编号:GIT-QI-B2-39课题名称外贸谈判业务流程设计及合同W司作课题来源我国入世后,贸易量 逐渐加大,外贸业务 操作显得尤为重要课题类型DY指导教师学生姓名学号专业商务英语开题报告内容:我们小组共同完成了整个业务流程。从中我们了解到整个外贸交易流程(建立业务关系 一询盘一报盘一还盘一达成交易),我们是以书信的方式完成这一过程的,根据这些书信,我们制作了相关的 单证,如:信用证、装箱单、海运提单等等。虽然我们没有真正的实战经验,但是从这次的实操中,我们基本熟悉外贸交易流程和单据的制作。我们是通过初稿、中稿和终稿三次稿件的制作和修改来完成这一毕业设计。希望今次的毕业设计能为我们带来一个完美的

2、句点。方法及预期目的:研究方法:课本知识与实践调查相结合;分组讨论、责任到人;在指导老师彭月慧的集体辅导、个别指导下,完成毕业设计任务。预期目的:通过书信的写作,外贸合同的设计,以开展进出口业务的方式,熟 练掌握外贸业务流程,熟悉外贸业务操作。指导教师签名:日期:课题类型:(1) A 一工程设计;B一技术开发;C一软件工程;D理论研究;(2) X 真实课题;Y模拟课题;Z虚拟课题(1)、(2)均要填,如AY、BX等。AbstractIn this trade the importer wants to extend his range. From the Chamber of Commerce

3、, they have gained some information of the exporte is and they are interested in the exportes product, such as ladies sweaters and blouses. So they establish business relations with the exporter. As requesting, the exporter sends an 川ustrated catalog and a list of the price. According to the negotia

4、tion, they determine the types of products, the price and the terms of payment and so on.Finally, they prepared the sales contract. They have made some documents, such as the L/C, B/L and Commercial Invoice etc. So they conclude a successful deal.Key words: business relations, order, price, packing,

5、 term of paymentContentsImporter s Introduction 1Exporter s Introduction 2Establishing the Business Relationship 3 Favorable reply .4Enquiry .5Offer .6Counter-offer 8Counter-offer from the exporter .10Counter-offer from the importer .11Conclusion of Business .12Packing .13Term of Payment .14Preparat

6、ion for Sales Contract .15Sales Contract .16Letter of Credit .18Commercial Invoice 21.Packing List.22Bill of Lading .23Reference 24.Importer s introductionThe Brief Introduction to Wincy Sales Company LimitedWincy Sales Company Limited is a large scale garment enterprise, which was founded in 1977.

7、It covers an area of fifteen thousand square meters and registered capital of two million USD. Over 30 years has witnessed that Wincy has become an enterprise with annual sales over three billion from a small store of ladies clothes. Now, Wincy is well known from home and abroad. Wincy s global sale

8、s offices are located in USA, Germany, Milan, Russia, Room and India. Wincy has a large sales market all over the world.Wincy has undergone a period of substantial progress, as one of the fastest-growing major importers, it racked up a compound annual growth rate of 30 percent in the past decade. To

9、day, Wincy has more than three thousand professional sales and created their own branch.The business principle of Wincy is “ integrity to win customers, qualityto cast brand . T”he development goal is “ Exapnding the market by quality”, “Creating the benefit by managemen” t and “building the image b

10、y service”.Exporter s introductionThe Brief Introduction to Guangzhou Miley Import & Export CorporationGuangzhou Miley Import & Export Corporation, which integrates designing, manufacturing and trade, was established in November, 1988. It covers an area of five thousand square meters and registered

11、capital of 1.5 million RMB. Through the joint endeavor of all staff, the company has become a medium enterprise, which has more than 20 million RMB and 1000 professional employees. We have 2000 sets of international advanced production equipments.Our main products are different kinds of the clothes.

12、 As our products are in good quality and reasonable price, we enjoy a special advantageous position in clothing industry all over the world. Our products are exported to Japan, South Korea, Europe, South and North America etc. We have established steady and close trade relations with large quantitie

13、s of foreigner and we have a higher reputation in this line in the world.The business principle of the company is “Survival with quality ”, “Development by trust”, and “All for customers”. The principle runs through the whole process of our production and operation. We will try our best to satisfy o

14、ur customers.Establishing Business RelationsWincy Sales Company limited58 Lawton Street, New York, USAOctober 8, 2010Guangzhou Miley Import & Export Corporation46 Huanshi Road, Guangzhou, ChinaDear Sir or Madam,On the recommendation of your Chamber of Commerce, we have learned your name and address

15、of your firm. We are writing in the hope of establishing business relation with you.We have been leading importers of ladies clothes for many years. At present, we are interestein extending our range and appreciate your catalogues and quotation. If your prices are competitive, we would like to place

16、 a trail order with you.We are waiting for your favorable news.Yours sincerely,Cherry XieCherry XieSales ManagerWincy Sales Company limitedFavorable replyGuangzhou Miley Import & Export Corporation46 Huanshi Road, Guangzhou, ChinaOctober 10, 2010Wincy Sales Company limited58 Lawton Street, New York,

17、 USADear Miss Xie,From the Chamber of Commerce, we have known your company is one of the leading distributors in garment industry. We are writing to you with a keen desire to enter into business connections with you.We handle clothes manufacture, such as men s and-slhaidrti,esswea terT,blouse, and j

18、ean ect. Our products are excellent in quality and reasonable in price.To give you a general idea of our business line, we enclose a copy of our export list, showing the main items now in supply and we hope that you would contact us if there is any item you are interested in.Your early reply will be

19、 highly appreciated.Yours faithfully,Kary ZhangKary ZhangMarketing ManagerGuangzhou Miley Import & Export CorporationEnquiryWincy Sales Company limited58 Lawton Street, New York, USAOctober 12, 2010Guangzhou Miley Import & Export Corporation46 Huanshi Road, Guangzhou, ChinaDear Miss Zhang,Thanks for

20、 your letter dated October 10.You know we trade in ladies clothes, so we are interested in your sweaters and blouses. Please send us an illustrated catalog and complete quotation of your ladies blouses and swalso want to know if you accept special orders of our own designs and patterns.We would be v

21、ery pleased if you send the catalog and quotation as soon as possible as we hope to add them to our autumn promotion. Thanks for your assistance and we are looking forward to your early response.Yours sincerely,Cherry XieCherry XieSales ManagerWincy Sales Company limitedOfferGuangzhou Miley Import &

22、 Export Corporation46 Huanshi Road, Guangzhou, ChinaOctober 14, 2010Wincy Sales Company limited58 Lawton Street, New York, USADear Miss Xie,Thank you for your letter dated October 12 on the enquiry of ladies sweaters and blous(are pleased to offer the following quotation for our products. And we are

23、 sending you samples of our products which show you clearly the quality. We trust that when you see them you will agree that our products appeal to the buyers.Items NO.DescriptionColorsUnit Price(CIF New York)325BlouseRed, Blue. Yellow, whiteUS $20.00328BlouseRed, Blue. Yellow, whiteUS $20.00330Blou

24、seRed-pink, Blue-pinkUS $25.00425SweaterBlack, white, red-pinkUS $28.00427SweaterBlue-pink, green-pinkUS $30.00429SweaterRed-pink, blue & green pinkUS $35.00Our products are famous for their new design, and I promise the products will be sold well in your market. Because our products are sold well i

25、n China.We accept special orders if you meet the quantity requirement and allow a longer time to execute the order. Generally we require a minimum of 5000 units, but the number is open for discussion.We are looking forward to receiving your immediate reply.Yours faithfully,Kary ZhangKary ZhangMarket

26、ing ManagerGuangzhou Miley Import & Export CorporationCounter-offerWincy Sales Company limited58 Lawton Street, New York, USAOctober 16, 2010Guangzhou Miley Import & Export Corporation46 Huanshi Road, Guangzhou, ChinaDear Miss Zhang,Thank you for your letter of October 14.Because of the keen competi

27、tion in the market, we regret to inform you that we cannot accept your quotation, even though your products are of good quality. It would leave us with only a small profit.We suggest that you reduce your price at least by 10%. On this basis, we can place a large order. We take pleasure in enclosing

28、our order and the price of our counter offer.We shall appreciate your favorable reply.Yours sincerely,Cherry XieCherry XieSales ManagerWincy Sales Company limitedEncl. As statedORDERPlease supply the followed items:Items NO.DescriptionColorsQuantity(Pcs)Unit Price(CIF New York)325BlouseRed1000US $18

29、.00328BlouseBlue1000US $18.00330BlouseRed-pink1000US $22.50425SweaterBlack1000US $25.20427SweaterBlue-pink1000US $27.00429Sweaterblue & green pink1000US $31.50Counter-offer from the exporterGuangzhou Miley Import & Export Corporation46 Huanshi Road, Guangzhou, ChinaOctober 18, 2010Wincy Sales Compan

30、y limited58 Lawton Street, New York, USADear Miss Xie,While we thanks for your letter of October 16, we are disappointed to hear that our price for our products is too high for you to work on. But we would like to invite your attention to the good quality of our products. We have to point out that o

31、ur price is quite realistic.Although we are keen to do business with you, we regret that we cannot accept your counter-offer or even meet you half way. The best we can do is to reduce our price by 5%.We are looking forward to your favorable reply.Yours faithfully,Kary ZhangKary ZhangMarketing Manage

32、rGuangzhou Miley Import & Export CorporationCounter-offer from the importerWincy Sales Company limited58 Lawton Street, New York, USAOctober 20, 2010Guangzhou Miley Import & Export Corporation46 Huanshi Road, Guangzhou, ChinaDear Miss Zhang,Thank you for your counter-offer dated October 18.The price

33、 for your sweaters and blouses are too high. We would like to place repeat orders with you if you could give us 6% discount. Otherwise, we have to shift to the other manufacturer for our similar request.We hope you take our suggestion into serious consideration and give us your reply as soon as poss

34、ible.Yours sincerely,Cherry XieCherry XieSales ManagerWincy Sales Company limitedConclusion the businessGuangzhou Miley Import & Export Corporation46 Huanshi Road, Guangzhou, ChinaOctober 22, 2010Wincy Sales Company limited58 Lawton Street, New York, USADear Miss Xie,Thank you for your letter dated

35、October 20.In view of our future friendly business relations, we decide to accept your price. Could you please tell us about the requirement of packing?We look forward to receiving your early reply, and assure you that your requirement will have our very best and prompt attention.Yours faithfully,Ka

36、ry ZhangKary ZhangMarketing ManagerGuangzhou Miley Import & Export CorporationPackingWincy Sales Company limited58 Lawton Street, New York, USAOctober 24, 2010Guangzhou Miley Import & Export Corporation46 Huanshi Road, Guangzhou, ChinaDear Miss Zhang,Thank you for your letter dated 22 October.For th

37、is is the first transaction between us, we would like to make it clear in advance that all items are to be packed in 10 pieces to a box, 20 boxes to a carton. Please see to it that the cartons should be strong enough to protect the goods from any possible damage in transit. The shipping marks, which

38、 is indicated the consignee, the destination and the number of the cartons, should be stenciled on the outer packing,If you think this is acceptable to you, please let us know as soon as possible. If you tell us know your terms of payment, we shall appreciate it.Yours sincerely,Cherry XieCherry XieS

39、ales ManagerWincy Sales Company limitedTerms of paymentGuangzhou Miley Import & Export Corporation46 Huanshi Road, Guangzhou, ChinaOctober 26, 2010Wincy Sales Company limited58 Lawton Street, New York, USADear Miss Xie,Thank you for your letter dated 24 October.We accept your packing requirement.As

40、usual, we ask for payment by confirmed irrevocable and sight Letter of Credit. So it can ensure our benefit.Look forward to your early reply.Yours faithfully,Kary ZhangKary ZhangMarketing ManagerGuangzhou Miley Import & Export CorporationPreparation of sales contractWincy Sales Company limited58 Law

41、ton Street, New York, USAOctober 28, 2010Guangzhou Miley Import & Export Corporation46 Huanshi Road, Guangzhou, ChinaDear Miss Zhang,Thank you for your letter dated October 26.In order to conclude the deal, I accept your requirement. We will inform our City Bank, Guangzhou Branch to open the issuanc

42、e of an L/C in your favor. I hope that we have more cooperation in the future.We suggest that we can prepare the sales contract and sign the contract as soon as possible as we have finally brought the transaction to a successful conclusion.Look forward to your early reply.Yours sincerely,Cherry XieC

43、herry XieSales ManagerWincy Sales Company limitedSALES CONTRACTContract No: SGQ468001Date: October 30, 2010Place: Guangzhou, ChinaThe Seller: Guangzhou Miley Import & Export Corporation46 Huanshi Road, Guangzhou, ChinaThe Buyer: Wincy Sales Company limited58 Lawton Street, New York, USAThis contract

44、 is made by and between the Sellers and the Buyers; Whereby the Sellers agree to sell and the Buyers agree to buy the undermentioned goods according to the terms and conditions stipulated below and overleaf:ItemsNO.DescriptionColorsQuantity(pcs)Unit Price(p/c)Amount325BlouseRed1000USD18.00USD1880032

45、8BlouseBlue1000USD18.00USD18800330BlouseRed-pink1000USD22.50USD23500 ,425SweaterBlack1000USD25.20USD26300427SweaterBlue-pink1000USD27.00USD28200429SweaterBlue & green pink1000USD31.50USD32900(1) Packing: 10 pieces to a box, 20 boxes to a carton(2) Port of Loading: Huangpu Guangzhou China(3) Port of

46、Destination: New York USA(4) Shipping Marks: KARY ZHANGNEW YORKNO.130(5) Partial shipment and transshipment(分批装运和转船):Not Allowed(6) Terms of Payment: Confirmed, Irrevocable and Sight Letter(7) Insurance:Cover all risks and war risks only as per the Clauses of the Peoples Insurance Company of China f

47、or 110% of the invoice value.To be effected by the Buyer.(8) The Buyer shall establish the covering Letter of Credit before November 10 , 2010; failingwhich, the Seller reserves the right to rescind this Sales Contract without further notice, or to accept whole or any part of this Sales Contract, non-fulfilled by the Buyer, of to lodge claim for direct loss

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