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1、International Business School BFSU,1,Course objectives and course bookActive participation in classa. Course book: selected texts and supplementary passages to analyze in classVocabulary, structure, comprehension of main idea, language paraphrasing, exercisesYou will be given time in class to handle
2、 course book contentsb. Extra reading: comprehension and vocabulary in the same area (to strengthen reading skills though not tested)Group presentations on self-selected topics: 4 students per group Scoring: Homework + group presentation 20%Final exam 80%,2,Unit 1 Introduction to Business,Brainstorm
3、ingIntensive reading main text discussion and presentation preparationExtensive reading supplementary reading (passages 2 & 3)Conclusion,3,I.Brainstorming,Activate your vocabulary of business (p1)If you have the right money, what business do you want to go into? What do you need to do to run the bus
4、iness successfully?Word study (p2),4,II. Intensive reading,Knowing the structure an outline of the passageTraditional definition of business vs. technical definition of businessThree steps involved in the process of businessProductionDistributionSaleConclusion (another important factor a primary goa
5、l of business activities),5,II. Intensive reading,Main text discussionReading comprehension (p3 Exercise)Explaining key expressions and paraphrasing important sentences (pp2-3)After-reading activities Use an example to illustrate the definition of business the following words and their related ones
6、might be useful: produce/material/move/distribute/sell/ serve/exchange/profit/goal.,6,II. Intensive reading,Presentation preparation Explore the website of a company and find out its strong points and weak ones as well. You may need to read supplementary passage 4 “How Can Businesses Benefit from th
7、e Web” (pp9-10) as a start. Investigate into a business and match its activities to the technical definition given by the text. It can be a famous and successful one for which you may want to focus on one of its business processes that makes it so successful. It can also be a loser and you can focus
8、 on the business process that makes it problematic.You are encouraged to use online resources or any trustable references to gather information. 30 minutes are proper for a single group presentation. Divide the work equally. ALL the members must show up and speak in front of the class. 1 ppt file to
9、 accompany the presentation. Dont read your notes aloud look at the audience most of the time. Make your language simple and easily understood. Be prepared to answer questions from the audience or me. The audience is encouraged to shower the group with questions so that the whole presentation and Q&
10、A take 50min.,7,III. Extensive reading,Supplementary reading passage 2 (pp6-7)1.Comprehension questionsWhat is a business plan?What are the functions of a business plan?What should be included in a business plan?What are the three primary parts and seven key components of a good business plan?2.Voca
11、bulary work: find out the words in the text that mean the following Para 1: write down quickly/original form Para 2: get across/envisioned future of the business/search for Para 3: possible/be faced by/money/give money to support/enterprise or task/achieves the balance between expenses and gains Par
12、a 4: principles/basic Para 6: part/defeat,8,Key,Para 1: jot down/germPara 2: convey/vision/prospect forPara 3: potential/confront/capital/ finance/venture/breaks evenPara 4: guidelines/primaryPara 6: section/beat,9,III. Extensive reading,Supplementary reading passage 2 (pp6-7)3.Pronoun reference: wh
13、at do the following pronouns refer to in the text?Para 2: them (line 1) / their (line2)Para 3: them (line 2) / them (line 3) / it (line 5)Para 6: they (line 2) / it (line 3),10,Key,Para 2: Business plans / entrepreneursPara 3: goals / potential problems / your venturePara 6: potential customers/comp
14、etition,11,III. Extensive reading,Supplementary reading passage 3 (pp8-9)1.Comprehension questions (p9)2.Vocabulary work: find out the words in the text that mean the followingPara 1: deadly/shortagePara 2: difficult situation/history/unwilling/ give or grantPara 3: no matter/assess or evaluate /ful
15、lyPara 4: crucial/scheduling/signalPara 5: danger/promise to givePara 7: situation/influence,12,Key,Para 1: fatal/lackPara 2: dilemma/track record/ reluctant/extendPara 3: regardless of/ review/thoroughlyPara 4: critical/timing/indicatorPara 5: risk/commitPara 7: climate/affect,13,IV. Conclusion and assignment,Review: definition of business/the use of the Internet/business plan/business creditExtra readings,