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一，Acronymy-Initialisms,Nnnn The Hongkong and Shanghai Banking Corporation Limited,Acronymy-Acronyms,二，Blending,“Nestl“ +“caf”,High+sense,三，Words from proper names Coming from Nokianvirta river,-from scientist,Words from proper names,四，clippings,Fanta from fantasia in German,XEROX from xerography,五，Reduplication-Cocacola and clean&clear,BH&BW,This is my own brand ,its full name is broad heart and broad way .It means that my business will do some charity to warm peoples heart ,and I will try to touch every field in business .,