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1、,How to Easily Create Five Fabulous Infographics In PowerPoint,TABLE OF CONTENTS,ABOUT THESE TEMPLATES .1 CREATING A COLOR SCHEME2 USING FONTS FOR DESIGN3 DESIGN ICONS AND SHAPES.4 WORKING WITH A THEME.5 CONCLUSION & RESOURCES6,ABOUT THESE TEMPLATES,Infographics are a powerful tool that companies an
2、d marketers can use to capture the attention of their target audiences. In fact, according to AnsonAlex, publishers who use infographics grow an average of 12% more in traffic than those who dont. Infographics allow you to present what would normally be hard-to-digest information, in a way that read
3、ers can enjoy and understand. The problem lies in finding the time and resources to do so. Thats why weve created six fully customizable templates that will give you the inspiration and foundation you need to build your own infographics right in PowerPoint. But first, lets dive into some tools you c
4、an use to customize these templates.,THE ESSENTIAL POWERPOINT TOOLS,FILL,LINE,EFFECTS,STYLES,While there are three essential elements, there are four essential tools that you will be using to design your infographics: fill, line, effects, styles. These four elements will help build your color scheme
5、, shape style, and font styles.,FILL,The fill of an object or text will determine the primary color of that object or text. For example, the fill of this box is blue, and the fill of this text is white.,LINE,The line of an object will determine the color of the outline surrounding an object. The lin
6、e of this box is grey. You can use the line of an object to make it stand out among colored backgrounds or simply give it a border.,EFFECTS,The effects will give you the ability to add some design elements to your graphics. You can work with a variety of features that include shadows, bezels, outer
7、glows, and 3D effects. The icon below is using a shadow effect.,STYLE,The shape styles give you the option to choose from a number of pre-designed colors, lines, and effects that can be applied to your graphics. This can be used for objects, lines, and text.,ABC,ABC,ABC,ABC,THE ESSENTIAL POWERPOINT
8、ELEMENTS,TEXT,PICTURE,SHAPE,By learning to use the three key elements of PowerPoint text, picture, and shape you can create high-quality infographics. Throughout this template, youll learn a number of ways to use these three elements to create your graphics.,To insert an image like the one above, yo
9、u can simply drag any PNG or JPEG file into your slide.,CREATING A FOUR COLOR INFOGRAPHIC,When creating an infographic, you should start by determining what color scheme you would like to use. A four color setup gives you plenty of creative freedom to work with. More than that can look a bit chaotic
10、.,USE CLIP ART, CUSTOM SHAPES, AND FONTS,Microsoft has a variety of clip art that you can download from their online database.,OVER 400 OPTIONS,Fonts like Wingdings can be used to add custom icons and images to your text.,Combining custom shapes can give you a variety of useful images to convey your
11、 data.,Change a shapes look by altering the colors of the Fill and Line of that shape. Double click your shape to access those options in the tool bar at the top.,50%,BREAK UP YOUR SECTIONS WITH A CHANGE IN STYLE,A helpful tip about breaking up your infographic into distinguishable sections is to si
12、mply change up the style. You can use a different set of custom shapes or text, or inverse the color scheme. This can help indicate to viewers that they are now looking at a section of statistics or a section of explanatory information.,ALTERNATING FONT SIZES,CONVEYING STATISTICS,There are times whe
13、n we have a staggering amount of information that we cant present with an image-heavy infographic. These times call for styles of design that focus more on the fonts and how they can give your infographic a professional look without the clutter of too many images.,INFORMATION,70,SQUIRRELS,PREFER,PEA
14、NUT BUTTER,OVER JELLY,TIME,68,YEARS UNTIL,PUPPIES,TAKE OVER THE,WORLD,PEOPLE,9 OUT OF 10,MARKETERS,WILL SHARE THIS,STATEMENTS,INBOUND MARKETERS ARE RESPONSIBLE FOR FINDING LIFE ON MARS,USE YOUR COLORS,ALTERNATE THE COLOR OF YOUR TEXT TO EMPHASIZE CERTAIN DATA,MIX AND MATCH SHAPES,OVER,100,SHAPES,CAN
15、 BE USED TO CREATE GRAPHICS,TIMELINES,2012,2013,2014,2015,VIDEOS OF CATS,GRAPHS,10,9,8,7,6,5,4,3,2,1,2009,2010,2011,2012,ATTENTION SPAN OF PEOPLE,RANDOM THOUGHTS,YOU CANT CATCH APPLES BY THROWING ORANGES,400,BILLION STARS IN THE MILKY WAY,Youll notice that this infographic was created entirely from
16、basic shapes and alternating font sizes. By focusing your design on two simple aspects, you can accomplish an intricate outcome. For an infographic of this style, I would suggest using no more than three colors and stick to one font to make things simpler.,DONT LEAVE TO MUCH WHITE SPACE,An important
17、 thing to remember when designing an infographic is to keep your use of white space to a minimum. Although white space can be useful, too much will spread your data too far apart and break the flow of your infographic. When youve finished designing your graphic, take a few minutes to adjust and move
18、 your elements around to find that perfect level of spacing.,COMPARING TWO SIDES OF THE SAME COIN,When creating an infographic for comparing data, one of the easiest design tips is to simply split your infographic in half. Use two distinct colors and give each set of data its own side on the page.,Y
19、ou can do this by choosing one color for each side, and then use the basic shapes to create two parts to your infographic. As you can see, were using blue and red with white as the general font color.,2,DIFFERENT FONTS,1,1,FOR HEADERS,FOR TEXT,50,50,GROUP YOUR SHAPES,When creating custom graphics fr
20、om an assortment of shapes, it can help to “group” those shapes when you need to resize or move them around your infographic.,You can do this by right clicking the object above, navigate to “Grouping,” and click “Ungroup” to break this object into its individual shapes. To regroup it, just highlight
21、 all the pieces, right click, and choose “Group” from the menu.,Hold the Shift key to select more than one element at a time.,SHAPES THAT LOOK LIKE GRAPHS,BAR GRAPHICS CAN BE EASILY MADE,Learn to use a variety of shapes to create interesting graphs, charts, and other visualizations to show off your
22、data points.,31,Each of these icons was created from individual shapes and lines offered by PowerPoint. Using a combination of basic shapes, rectangles, and lines, we were able to create some commonly used icons for infographics.,You should start by choosing a base color. We used white as the base c
23、olor of our icons and blue or red to create the details.,Dont forget to hold the Shift key when selecting multiple pieces of one icon. Once youve selected each element of the icon, you should “group” it so that you can more easily move and scale the object.,The icons seen here are not limited to any
24、 particular color scheme, size, or shape. Experiment with your own company colors and style to find what works for you.,As we mentioned before, try sticking to fewer than 4 main colors for your infographics. This will give your designs a professional feel that looks vibrant but not too busy.,The goa
25、l of this infographic is to illustrate two distinctly different sides and compare them visually for the viewers. Breaking your data into two sides will do the job well.,Pinterest Inspired Infographic: Tiles!,Tiles let you organize your information and graphics.,Dont forget to pay attention to consis
26、tent sizes and spacing.,Use a variety of tile sizes to fill up your infographic.,Large tiles should be used to showcase a main point or some important data your infographic is based around. It doesnt hurt to use lovable icons that your readers can connect to the data.,Get to the Point,Use the person
27、 icon to illustrate statistics involving people.,1 in 3 marketers will,A lot of people use cell phones,Simple icons can be great for representing simple statistics.,Over 1,000 people get struck by lighting each year in the U.S.,Most of the stars you view from Earth are binary stars.,The moon is the
28、only natural satellite of the Earth.,Explosions = Michael Bay Movies,Random Bar Graph Information,Be sure to label your bar graph so your viewers are aware of what they are looking at.,About 4.1 billion text messages are sent per day in the U.S.,Half the time, Im right all the time.,Most people dont
29、 know that panda bears can move in four different directions AT ONCE.,The total amount of water on Earth is about 326 million cubic miles.,laptops go missing at U.S. airports per week!,12 Million,Follow Me on Twitter DetectiveDDubs,Webcams have been in existence for fewer than 20 years.,CONCLUSION,O
30、nce your infographic is ready, youll need to save the PowerPoint slide as an image. Simply go to File Save As and select PNG (Portable Network Graphics). Saving the slide in PNG is an important aspect of your final product. The PNG format is the only file type that will give your infographics the hi
31、gh quality they need for publishing.,SAVING YOUR INFOGRAPHIC,HOW THIS WILL HELP YOUR INBOUND MARKETING STRATEGY,The rise of visual content on the internet creates a demand for high quality, educational, and entertaining content. One issue with large amounts of educational information - like statisti
32、cs - is that these types of information can be hard to digest if presented incorrectly. The infographic provides you with a highly visual and easily sharable platform to display your content. This will allow you to better communicate your information to the readers and offer them an easier way to sh
33、are your wisdom with their world of friends, colleagues, and peers. Now that youve got a set of great templates and some inspiration, start creating! Remember to have fun and experiment with your infographics to find which colors, fonts, and styles work best for yourself and your company.,WANT TO ME
34、ASURE THE SUCCESS OF YOUR INFOGRAPHICS?,As mentioned earlier, publishers who use infographics grow in traffic an average of 12% more than those who dont. But how do you actually measure the business impact of your infographics? By uploading and sharing your visual content through HubSpots social med
35、ia tools, you can get actual marketing insight into how much traffic your infographics are sending to your website! By starting a free trial of our social media tools, you can start sharing your infographics right away, and start watching the metrics roll in! Click here to unveil such insights today: http:/