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1、For info about the proprietary technology used in comScore products, refer to http:/ Ad Technology: Latest Trends Joe Nguyen Senior Vice President, Asia Pacific comScore, Inc. comScore, Inc. Proprietary. 2 comScore, Inc. Proprietary. comScore is a global leader in digital media analytics Oversee sal
2、es and servicing of comScores products and services across 13 countries in Asia Pacific More than 20 years in Asia Pacific, with experience in online analytics industry on both user and vendor sides of panel-based audience measurement as well as site-side analytics Active advisor, moderator and spea
3、ker at key digital, media and technology conferences Co-founder of iamWednesday Singapore, on Mobile Marketing Association Asia Pacific Board of Directors Previously on ad:tech Singapore Advisory Board and Vice-Chairman of Interactive Advertising Bureau, South East Asia, Singapore Chapter Leadership
4、 Council Previously Omniture Southeast Asia regional manager and Millennium viewability is defined as 50% of the ads pixels in-view for at least one second. *The Health / Wellness category includes campaigns for brands, products and/or services in the following sectors: health associations, health i
5、nsurance, hospitals, over-the-counter, pharmaceutical, public health and wellness. Viewability: Overall average in-view rate is 46%, with variance seen across product categories comScore, Inc. Proprietary. 10 Non-Human Traffic (NHT) can have significant impact on your numbers Non-Human Traffic IAB Bots and Spiders Unknown browsers Automated impression generation tools For info about the proprietary technology used in comScore products, refer to http:/ comScoreAPAC Thank you! For more information: Twitter: jnguyen