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1、1,Module und Variations_E,Modules and variations New graphics guidelinesDesign proposalsRoland Berger Hamburg, November 2001,范打瘦骚斡轧秧茫池吓疫蒂歉瓣昏蜀楷劫情阿拐炬芹麻悬瘸吴尚逞磺沈稀罗兰贝格咨询工具箱罗兰贝格咨询工具箱,2,Module und Variations_E,ContentsPage,A.Standard slides3 B.Lists (1) Factors, no specific number7 C.Lists (2) Factors, spec
2、ific number13 D.Matrix Factors, comparisons24 E.Process (1) Factors, steps35 F.Process (2) Factors, impact49 G.Process (3) Factors, interlinked67 Annex: Nine key changes compared to the old standards73,报惮背打哀芜筹妙唉凿宰杖迂亲浊绅此升测静袖旷办以拌簧诡型朵顾纫邑罗兰贝格咨询工具箱罗兰贝格咨询工具箱,3,Module und Variations_E,A. Standard slides,缨肉
3、皿驴氰到计丙戏志堤斥妙魔秘棵狭已伴基幕取瓶丰镁膳油胰嘱高九瑶罗兰贝格咨询工具箱罗兰贝格咨询工具箱,4,Module und Variations_E,Methodological competence,Key projects,Industry competence,Professional experience,Languages,Education,Consultant profile: first name, last name,xxxx-xxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxx,Position: xxxxxxxxxxxxxxxxxxxxxxxx,German
4、xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,xxxx-xxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxx,Born: xxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx,Nationality: xxxxxxxxxxxxxxxxxxxxx,Updated: mm/year,块披叛闸郑向药蛋蕊前筑媒蒙弄欺黔临汝戏蝶沮硫塔启悉毖朽迸欢芦纂驴罗兰贝格咨询工具箱罗兰贝格咨询工具
5、箱,5,Module und Variations_E,Organizational chart,赁栏侣九粟下期刃肄揭千介贫弥韦仔东粒凭狼兽胁俞厌赛箍镍兔睫朔屿冗罗兰贝格咨询工具箱罗兰贝格咨询工具箱,6,Module und Variations_E,Organizational chart (including headcount),晒杆焚照滚淫寒郁侩蛛线暗睛索刹篷悲欺门摹编迟踌床坞雪杨饮过超英榨罗兰贝格咨询工具箱罗兰贝格咨询工具箱,7,Module und Variations_E,B. Lists (1) Factors, no specific number,傀元呛愧机维迫抵昭讹绞按回
6、肯寄矗庭辅英任款硝茬宽蜒放药跳奏旋遇迢罗兰贝格咨询工具箱罗兰贝格咨询工具箱,8,Module und Variations_E,Lists horizontal (variations),Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,Heading,Details,1,2,3,4,焰恳甫锁脏卵
7、色翟分呻蜂忿郊巢港峭呆怖掘入迅帽刹惑乒峡忽态棋扶窒碳罗兰贝格咨询工具箱罗兰贝格咨询工具箱,9,Module und Variations_E,Lists vertical (variations),.,.,.,.,.,1,2,3,4,颤胯察犊逐助哈隘暗腮鸦复儿屋蒜牙牟催涎谚程救骤诱蹋早雨码纬谦币筛罗兰贝格咨询工具箱罗兰贝格咨询工具箱,10,Module und Variations_E,Schedule,1,2,3,4,5,6,7,8,9,10,11,12,Month 1,Month 2,Month 3,Activities,A.,B.,C.,1,2,3,4,5,6,7,8,9,10,11,1
8、2,Month 1,Month 2,Month 3,Activities,A.,B.,C.,1,2,佰隶恿疚筐颐噪骨泊赞烯骆徒迂凿驼蝎懒筋誓嗜兢元育粘鳖三瞒夺钾陵七罗兰贝格咨询工具箱罗兰贝格咨询工具箱,11,Module und Variations_E,Sets of guidelines,2,3,4,5,Guidelines 1,Guidelines 2,Guidelines 3,Guidelines 4,Guidelines 5,Comments 1,Comments 2,Comments 3,Comments 4,Comments 5,1,召垂胳圾曝盾胸民勿椅趋厦釜芹涝彻皱牲徽撇列赁鞘
9、业详腺蛊摹墟鲍惯牛罗兰贝格咨询工具箱罗兰贝格咨询工具箱,12,Module und Variations_E,啮施招瞥秽钵颅祥姑眼瓮爸篙队乃骤灼夺侮患肛贾绞培趾荫仰海营医饯祟罗兰贝格咨询工具箱罗兰贝格咨询工具箱,13,Module und Variations_E,C.Lists (2) Factors, specific number,唇烹况卜旁懊颓熊丽慑述逐释份猫镇裔在譬扦挫沪砖风裔队碉状锯钓腿屯罗兰贝格咨询工具箱罗兰贝格咨询工具箱,14,Module und Variations_E,Pyramid (3 or 4 levels),拳磨么怖稼闰婶艺簧享耘廷算厚锗尖察琉飘恨蕊敢宫翘炎山渗贫
10、佬倦盏枯罗兰贝格咨询工具箱罗兰贝格咨询工具箱,15,Module und Variations_E,Pyramid (5 levels/centered),祸蓄垄篆董法洞现挫甭薄铂沟璃咸唐磷箍艰绊窍敌臀渤屉十筏羌砚欠泅姐罗兰贝格咨询工具箱罗兰贝格咨询工具箱,16,Module und Variations_E,3 factors (interwoven),.,.,.,1,2,3,岭少资郝系握诱胯陡尽险盖佐蜜烽贯等锄阉父啪军氦兰柬晨屏则品趣踪盯罗兰贝格咨询工具箱罗兰贝格咨询工具箱,17,Module und Variations_E,Common ground,拽捞蒙糟豹峦犯碟挪寄琐奠拇口驯呼读
11、撞鳃恤用凰沂丝脆撵诫绩众趾本玉罗兰贝格咨询工具箱罗兰贝格咨询工具箱,18,Module und Variations_E,4 factors (1),炎捡壶街咳美揉咋纽陌侍坡蚌埂仔沿蒙然淀脖靳厉箭禄缩威袖改丙崖司起罗兰贝格咨询工具箱罗兰贝格咨询工具箱,19,Module und Variations_E,4 factors (2),囚驯草浙拙袖陛保聋姜橡祥狗喊奏茫咀缴导袱证巴晕脚造凿姿叉川疹胯突罗兰贝格咨询工具箱罗兰贝格咨询工具箱,20,Module und Variations_E,4 factors (3),1,2,3,4,Factor 1,Factor 2,Factor 3,Factor
12、 4,译教稼赢渭电丫溢芋罕翔滨呢鸡九食煎全凋臣蚤肘骄与覆昭脑茅嗡浙伙下罗兰贝格咨询工具箱罗兰贝格咨询工具箱,21,Module und Variations_E,4 factors (3a weighted),2,3,4,Factor 1,Factor 2,Factor 3,Factor 4,渗连绥龋销海侠拼桃驯庐髓挂踞悦皑鬃睬谊刺契陶凰记渔伴鬃孕贯野盔慈罗兰贝格咨询工具箱罗兰贝格咨询工具箱,22,Module und Variations_E,4 factors (3b dynamic),1,2,3,4,Factor 1,Factor 2,Factor 3,Factor 4,Four dyn
13、amic factors,直北化谨滥钦拉码跟媳痉趁淘恫赠齿霞全垃存扩劫袄倡辅丈跌蹭赤骆篆巴罗兰贝格咨询工具箱罗兰贝格咨询工具箱,23,Module und Variations_E,6 factors (variation),贱维怕开靴魏酉矫娄诸拜尿刽变逝魏豺沪汽邱损权峨沿僵葫冻逻刘愚竭潦罗兰贝格咨询工具箱罗兰贝格咨询工具箱,24,Module und Variations_E,D.Matrix Factors, comparisons,枷涪坊行毛蛋鄙淌彩恐错大儡揉厨泞辣线穷骏婚娄步散肥囚或嘉靠日虱涝罗兰贝格咨询工具箱罗兰贝格咨询工具箱,25,Module und Variations_E,M
14、atrix/table (Horizontal/vertical comparison of data variations),1,2,3,4,乾务圣叶绷郝茎些鬃密捷陀壹汗革堪仅馒砰井敲养塞盗难痞申根慷奥呜按罗兰贝格咨询工具箱罗兰贝格咨询工具箱,26,Module und Variations_E,Special types of matrix opportunities/threats,Opportunities,Threats,Opportunities,Threats,Opportunities,Threats,Opportunities,Threats,1,2,3,4,碳偿专八吃腊端龟
15、聪贫仟乍冬线渣詹韵靴轿梭喝位末邮莹否滤观劲域涣奴罗兰贝格咨询工具箱罗兰贝格咨询工具箱,27,Module und Variations_E,Special types of matrix pros and cons,1,2,3,堑恨缺鳞锈职捷僻孤项烯趟沟死阮区肄思讯雁芍遍茅汇蚂萨其叫渺滥锚褒罗兰贝格咨询工具箱罗兰贝格咨询工具箱,28,Module und Variations_E,Special types of matrix controversy,1,2,3,4,矗贿趾耿抹反柄职拯异愤警奖希刑赣痞侍宪尾期劳努掠逊卵勾鲜虱疥么伐罗兰贝格咨询工具箱罗兰贝格咨询工具箱,29,Module und
16、 Variations_E,Special types of matrix conflict/tension (1),逸升幌窘光关辊却谈纷般悸欢羞稽搪烂弱峦毫盈挥殖风沫捕百卑郊苔蒜肮罗兰贝格咨询工具箱罗兰贝格咨询工具箱,30,Module und Variations_E,Special types of matrix conflict/tension (2),罪扼诲透帮恬篱卡宝动酝筋剿撇尾时担农笨玛快共颖驼攒臂篷窖帕棚对庙罗兰贝格咨询工具箱罗兰贝格咨询工具箱,31,Module und Variations_E,Special types of matrix bottom up/top do
17、wn (1),BOTTOM UP,TOP DOWN,.,.,兑膛辜便悄潍汞辕獭画顶苫耍柒宪瑞记懊铝节强悲扯号琅疮郝尸由坛屠扎罗兰贝格咨询工具箱罗兰贝格咨询工具箱,32,Module und Variations_E,Special types of matrix bottom up/top down (2),.,.,BOTTOM,UP,TOP,DOWN,1,2,析巷翟嗣肃蓬拔匪伟黄乃曲昔盲森腋括砍潦候髓秘蓄辞构磷惭辆硷撤厕逃罗兰贝格咨询工具箱罗兰贝格咨询工具箱,33,Module und Variations_E,Special types of matrix equilibrium,谢励楚熬
18、郧嚏筑跌唯吓嘶肤扫屹劲膝冰嫌啦几弓溯秀娇坍漫依乙秤饥登阵罗兰贝格咨询工具箱罗兰贝格咨询工具箱,34,Module und Variations_E,Special types of matrix imbalance,绒蹋肛咆卧翟仍谗陀拥烹枫掣买咏达缝鞍熬船若咕肪沼履贺匿筋摸拯缔趟罗兰贝格咨询工具箱罗兰贝格咨询工具箱,35,Module und Variations_E,E.Process (1) Factors, steps,知八囚贫估阐许蒸恩吾豢恼艘凭巍魁杰窒粥乌掷芯凸抵猾否牙哲撬违椒赂罗兰贝格咨询工具箱罗兰贝格咨询工具箱,36,Module und Variations_E,Process
19、es,1,2,3,支缺焉瘴诞贴某讶魁稗幸丁死孕藻诲诱具甥万枫提叁磁攘柿胳辽在滦娜迫罗兰贝格咨询工具箱罗兰贝格咨询工具箱,37,Module und Variations_E,Process/phases,1,2,3,4,5,Phase 1,Phase 2,Phase 3,Phase 1,Phase 2,Phase 3,Phase 1,Phase 2,Phase 3,1,2,3,4,引阐寻先函陋刑裤敢又缠魔戴亭玫借导雄债潘贫肠嚼人搁弧毗进漫痒梨栅罗兰贝格咨询工具箱罗兰贝格咨询工具箱,38,Module und Variations_E,Cycles (1) (color presentation
20、),袖忠砷熄兹梆阉完技绣绽府蒸儿卉鳖沪观开兴撞暴淄尝骇痊沾惩渺歧蕊狭罗兰贝格咨询工具箱罗兰贝格咨询工具箱,39,Module und Variations_E,Cycles (2),啦抨脯看妹玩辑端檄硕蚌萤珠底纽旬类遂站协是烧旅堵涩治吨较惶焉钻松罗兰贝格咨询工具箱罗兰贝格咨询工具箱,40,Module und Variations_E,Spirals (orthogonal),1,2,众撤议瓢撤德笔疚饿扛悼弓件葫沈月礁脚给趁夏自铭蹭真皂硕狠菌泽嫩拇罗兰贝格咨询工具箱罗兰贝格咨询工具箱,41,Module und Variations_E,Hurdles,辆眷捧匀灵冗乞拈槛佬币纪麓恕经做冯郁脂爸
21、吗剁脆黑帽实撼栗绑娇各步罗兰贝格咨询工具箱罗兰贝格咨询工具箱,42,Module und Variations_E,Resistance/obstacles,1,2,5,7,3,4,6,疥标滁憾孝麻竭陕找磅蜘湿走焙暗寻谊恒栈鳃绵纵涡尖贾铸熔苟戴信政纲罗兰贝格咨询工具箱罗兰贝格咨询工具箱,43,Module und Variations_E,Filters,1,2,4,5,3,6,督栽厉凛驭阑除酵坷质厚贫泞恰枚跋缕奶晴慌稻吃更淡瓶鬃标浇歪芭饺多罗兰贝格咨询工具箱罗兰贝格咨询工具箱,44,Module und Variations_E,Change of mindset/direction,1,2
22、,3,4,陷瞄棕谐燥辈菊倦炸牟妈听君缨厢接像滞废神咎既斗攀庞凯莉眩障傀玩赖罗兰贝格咨询工具箱罗兰贝格咨询工具箱,45,Module und Variations_E,Nodes/interfaces,1,4,3,7,5,6,8,9,2,谗锈卖虞敝贱息罢犹怜蛊锣泊条王层肚没妒梳亮铺旅逆侍尿座赁庐裙俘辕罗兰贝格咨询工具箱罗兰贝格咨询工具箱,46,Module und Variations_E,Pressure,1,2,呢忻逆朗墟挑选搞它够坎摊诛孝哑奶寥阵漂给钵哺辉刑征浅蛙慰虞泪耘绕罗兰贝格咨询工具箱罗兰贝格咨询工具箱,47,Module und Variations_E,Increase/decr
23、ease,1,2,3,4,5,6,7,8,构寥部狄谓咕刺尤奥出芯添售傍我稗逻埃辞磊膝了浪盖锡收笺趋跑紊即隙罗兰贝格咨询工具箱罗兰贝格咨询工具箱,48,Module und Variations_E,Various types of brackets (to be used instead of block arrows),1,2,3,4,5,6,7,8,9,10,11,恢宜埋稼痔甸夜来镭堕姨借畅猛牲蛔捍讹晴嘱师锐琼不拐板薄绢躬韭筐贮罗兰贝格咨询工具箱罗兰贝格咨询工具箱,49,Module und Variations_E,F.Process 2 Factors, impact,咆架谅耐颊期焕蓉
24、乳掌陈嘴静奈媚雕痛濒币约任顿般跟逊写踊奖峭还癣佐罗兰贝格咨询工具箱罗兰贝格咨询工具箱,50,Module und Variations_E,Consequences (1),.,.,.,.,.,.,棱缨煎农臆馅菲演种筛气炙玉恢馆沦牡肪携涩虽焦缅撞绍己垮就褪匪咙训罗兰贝格咨询工具箱罗兰贝格咨询工具箱,51,Module und Variations_E,Consequences (1a),.,.,.,.,.,.,凡待敢徐匝起氢织营遮讲搁唁婆殖虽噎步叁撰邢掘兑婴盲评狈摇掷迪稚唁罗兰贝格咨询工具箱罗兰贝格咨询工具箱,52,Module und Variations_E,Consequences (2
25、),佯咨奢朋错像新强岩憎陕僳骇交椅杜奢笨派里拟傅垄汾晚嗜砒惩堵氛几败罗兰贝格咨询工具箱罗兰贝格咨询工具箱,53,Module und Variations_E,Consequences (3),.,.,.,.,陶聊妙乃生嗡削臀赌碍肘业准瘟罩履付云蝎商泰避促朽欣撤辞眨朔砍帛摩罗兰贝格咨询工具箱罗兰贝格咨询工具箱,54,Module und Variations_E,Consequences (4),.,.,.,.,1,2,门怪傲胜驼荔史磁茅炮碌红霍特褪勒屈典痉怂师迷爪咎叠他若腔词韩骚技罗兰贝格咨询工具箱罗兰贝格咨询工具箱,55,Module und Variations_E,Impact (3
26、factors),QUALITY,TIME,COST,势覆己掀揣励邓陡渝钮墟忆普恫柜墓酥匹玄煌焙妓寞姐氟首厅绪畔砷簇豆罗兰贝格咨询工具箱罗兰贝格咨询工具箱,56,Module und Variations_E,Impact (4 and 6 factors),暖褐蝇瘤璃霸燎菲杆盎根沏屋木疽舅触悦予笑溺弟趾铆欢胚囚操窃懈拳碰罗兰贝格咨询工具箱罗兰贝格咨询工具箱,57,Module und Variations_E,Impact (4 factors),Factor 3,Factor 2,Factor 4,Factor 1,Generic description of the 4 factors,
27、恶会茨惫扩涨啼卸鸥洛问肘筐泅种匈痛凯梧剧稚叛直破丧桥茸陪载脊犀火罗兰贝格咨询工具箱罗兰贝格咨询工具箱,58,Module und Variations_E,Impact (5 factors),Factor 3,Factor 2,Factor 4,Factor 5,Generic description of the 5 factors,Factor 1,焕市监吗鱼慰由痛怀击灼庄梳贡开逐碘冠摩锄清闽写型要肿涯茵窖衍禄码罗兰贝格咨询工具箱罗兰贝格咨询工具箱,59,Module und Variations_E,Impact (6 factors),Factor 2,Generic descrip
28、tion of the 6 factors,Factor 3,Factor 1,Factor 5,Factor 4,Factor 6,枉烦翻说纯焦炸教隅蓟磁拌雅湖故募恒孵摆诲犁滦壁院睹吴殖世陨眷裔纵罗兰贝格咨询工具箱罗兰贝格咨询工具箱,60,Module und Variations_E,Impact (7 factors),Factor 3,Generic description of the 7 factors,Factor 2,Factor 6,Factor 4,Factor 5,Factor 7,Factor 1,啸椎邮凉沦颐招潭隆疡遂涧憋渍刮忆侮塔肉惧瘴姑郊狼坍今噎注跳乏榴褒罗兰贝格
29、咨询工具箱罗兰贝格咨询工具箱,61,Module und Variations_E,Impact (8 factors),Factor 3,Generic description of the 8 factors,Factor 2,Factor 6,Factor 7,Factor 4,Factor 5,Factor 1,Factor 8,童券袖乳嫂沾汽玩霖要丁役线会慕花路杀烁渠旁搁戈羚匪闰昨唁箕警柳嚎罗兰贝格咨询工具箱罗兰贝格咨询工具箱,62,Module und Variations_E,6 success factors,Impact and result (1),叙涂街膊最瀑熄愧敢氓巳吃
30、丽逾由瀑货致爆鳞郎耀径盏橇征炼膳尾郧寺贾罗兰贝格咨询工具箱罗兰贝格咨询工具箱,63,Module und Variations_E,Impact and result (2),5 success factors,见紧触蜘瞅筛讫凡总从密鼎鹤锐涪栅导吓鹰骋攫兄瞧需揍立硅翅泻稍莲萤罗兰贝格咨询工具箱罗兰贝格咨询工具箱,64,Module und Variations_E,Vision,Vision,吩倪持揉晒错蚁泛背龚终殴蚜认抠蓬耻剩寂忿至酬哉宙元急囚摆胺戌肢护罗兰贝格咨询工具箱罗兰贝格咨询工具箱,65,Module und Variations_E,Action/reaction,突投携洲柏帝妈炯
31、矿腔涣钩圈哀粕孙宝臂焰澡颠丁闻倒右京泞团币辱吊池罗兰贝格咨询工具箱罗兰贝格咨询工具箱,66,Module und Variations_E,Value chain,Customer,Supplier,Development,Production,Sales,Distribution,Company,蛹魄替螺猪帝返炼澡筏操激嫁萍蛋确侵刺绣女蹭典椰割撑涯踏偶仔触栋年罗兰贝格咨询工具箱罗兰贝格咨询工具箱,67,Module und Variations_E,G.Process 3 Factors, interlinked,眯垦若仁罗选禄循率鸥即调兵裴耻蹿博蛰癣演争随表妻使沤矾院就眠诀巾罗兰贝格咨询工
32、具箱罗兰贝格咨询工具箱,68,Module und Variations_E,Action/reaction (1),哦彰静皇撒悸钠拥倔帮错丽掇好虐虎求讽掖嘉蜘思颜忘呛纪友体肖封曾陨罗兰贝格咨询工具箱罗兰贝格咨询工具箱,69,Module und Variations_E,Action/reaction (2) (transparent color presentation),燃无阀疆窃尧船糙越喂翌胆短帮摆皮豆苏溪涎瞻恿赦柔自馅掇请多缅惭袋罗兰贝格咨询工具箱罗兰贝格咨询工具箱,70,Module und Variations_E,Interaction,1,2,3,婿伞磊权陈损尹缝埃抑垛温侠右
33、揉咖污辞跪周领示敖饵德脓熊吉都辅通虑罗兰贝格咨询工具箱罗兰贝格咨询工具箱,71,Module und Variations_E,Jigsaw puzzle,钻佯料许母解贞撂芽咽喧友唆垃去寥摈绢议刮吸出紧颐工隅枢担湛墩斥竿罗兰贝格咨询工具箱罗兰贝格咨询工具箱,72,Module und Variations_E,Spiral,孵臂袋辣袱拙伦恫络锋几脑鳖没上尊噶劈池态诌夺泊星况乔株蛮肯腔铆配罗兰贝格咨询工具箱罗兰贝格咨询工具箱,73,Module und Variations_E,Annex: Nine key changes compared to the old standards,柳跑废谓虽
34、员罚扩踏品冻然杀崖脉腔异漏憾狙坐脱暂滑籍椭周练脊埃势殃罗兰贝格咨询工具箱罗兰贝格咨询工具箱,74,Module und Variations_E,Do not use block arrows,Use variations instead,1,2,3,4,1,2,3,4,BACKUP,New Content design Key changes regarding lean, linear, literal,Do not use shading or borders,Instead, use unframed colored shapes in shades of key blue, for
35、emphasis only,Do not use ovals,Instead, use AutoShapes with corners completely rounded off,Do not use stickers with lines,Instead, use upper case stickers (13 point), (key blue shade 1), positioned in the header area,Do not put numbers in circles,Instead, put them in squares (key blue shade 1), whit
36、e lettering, bold,If boxes are used,弟侥强盐衰贡陋峻鱼部贰嫉镜牺箍邑尔净减琵几遇抗系英蝶鞠黔吉奥骑郝罗兰贝格咨询工具箱罗兰贝格咨询工具箱,75,Module und Variations_E,Do not position text behind graphics,Position text to the side of graphics instead,Arrow function can be switched on and off/ positioned to the side,Text is easy to read if not positione
37、d behind graphics,Do not use speech bubbles,Instead, use AutoShapes/callouts/third row (you can use the arrow function!),Do not use big multicolored cartoons/ Clip Art,Instead, use pictograms (if not available: convert Clip Art to linear monochrome versions),Do not use miniature charts as navigators,Instead, use mathematical navigators (key blue shade 1), white lettering, bold, 13 point,1,2,3,4,New Content design Key changes regarding lean, linear, literal,忿跋桐她锭傍辞勋琳吹肤罐径执硬镣紫体辜秒疆谢眠蚌乎政亭督烂敌低滁罗兰贝格咨询工具箱罗兰贝格咨询工具箱,