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1、SYLLABUSTitle of the Course: Introduction to Intercultural Business Communication Time to Offer: Spring Semester, 2012-2013Level: Students from various grades and majors Instructors: Qunhang Xu, Yiguo Song, Ke Dou Background books:1. 跨文化商务交际王纬波, 车丽娟 主编. 北京: 外语教学与研究出版社, 2008年.2.跨文化商务交际周小微, 陈永丽 主编. 北京
2、: 对外经济贸易大学出版社, 2011年.3. Linell Davis. Doing cultureCross-cultural Communication in Action, Foreign Language Teaching and Research Press, Beijing, 2007. 4. Robert M. March. Cross-Cultural Business Communication, University of International Business and Economics Press, Beijing, 2008. 5. Wei, Xianjun.
3、 Outlook on Cultures. Science Press, Beijing, 2008. 6.Linda Beamer, Irish Varner (4th Edition). Intercultural Communication in the Global Workplace. 东北财经大学出版社，2009年8月. Office Hours: By AppointmentObjectives: The course offers a comprehensive introduction to the subject of Cross-Cultural Business Com
4、munication from the viewpoint of China and the Chinese. It looks at the nature of culture, examines some different cultures, asks what is unique and challenging about “crossing” from one culture to another, looks closely at the concept of communication, including formal and informal communication, p
5、resentation, conversation, verbal and non-verbal skills. It also includes common problems arising in cross-cultural business communication such as misunderstandings, mistakes, misinterpretations, mistranslations, misinformation, and misperceptions. By learning the course, the students are expected t
6、o improve their individual skills and increase real-world communication effectiveness with foreigners and theoretical knowledge about cross-cultural communication. Requirements: 1. Everybody is required to attend class in time.2. Good preparations for classroom activities are required.3. Active part
7、icipation in class is expected. Tardiness is discouraged. 4. The assignments must be completed on due time. Tentative Schedule: Lecture 1: Introduction to Intercultural Communication (许群航) Lecture 2: Intercultural Business Communication (许群航)Lecture 3: Culture and Communication (许群航)Lecture 4: Verba
8、l Communication (窦科)Lecture 5: Non-verbal Communication （窦科)Lecture 6: Intercultural Business Writing (许群航)Lecture 7: Business Manners and Etiquette (窦科) Lecture 8: Communication to the Media (宋义国)Lecture 9: Intercultural Business Negotiation(宋义国)Lecture 10: Intercultural Marketing Communication(宋义国)Lecture 11: Intercultural Team Building(宋义国)Lecture 12: High and Low Context Cultures: Understanding the American, German and Japanese culture and behaviors (许群航)Note: The schedule is subject to changes with school activities.