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1、四级阅读专项训练与答案The rise of multinational corporations 跨国公 司，global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.Surprisingly, since modern PR was largely an American invention, the U. S. leadership in
2、 public relations is being threatened by PR efforts in other countries. Ten years ago, for example, theworld* s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that morethan h
3、alf of all British companies include PR as part of their corporate 公司的 planning activities, compared to about one-third of U. S. companies. It may not be long before London replaces NewYork as the capital of PR.Why is America lagging behind in the global PR race? First, Americans as a whole tend to
4、be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, forexample, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts 相对应的人 in knowing a second language. Less than 5 percent ofBurson-Marshall s U. S.
5、employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for ins
6、tance, most Americans read the Wall Street Journal.Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.Perhaps the PR industry might take a lesson from Ted Turner of CNN Cable News Network. Turner recen
7、tly announced that the word “foreign would no longer be used on CNN news broadcasts.According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such things as foreign.26. According to the passage, U. S. leadership in public relations is
8、 being threatened because of.A an unparalleled increase in the number of public relations companiesB shrinking cultural differences and new communications technologiesC the decreasing number of multinational corporations in the U. S.D increased efforts of other countries in public relations27. Londo
9、n could soon replace New York as the center of PR because *A British companies are more ambitious than U. S. companiesB British companies place more importance on PR than U. S. companiesC British companies are heavily involved in planning activitiesD four of the world * s top public relations agenci
10、es are British-owned28. The word provincial” Line 2, Para. 3 most probably means a，*A limited in outlookB like people from the provincesC rigid in thinkingD interested in world financial affairs29. We learn from the third paragraph that employees in the American PR industry .A speak at least one for
11、eign language fluentlyB are ignorant about world geographyC are not as sophisticated as their European counterpartsD enjoy reading a great variety of English business publications30. What lesson might the PR industry take from Ted Turner of CNN?A American PR companies should be more internationally-
12、minded.B The American PR industry should develop global communications technologies.C People working in PR should be more fluent in foreign languages.D People involved in PR should avoid using the word “foreign”.26. D 27. B 28. A 29. C 30. AThe biggest safety threat facing airlines today may not be
13、a terrorist with a gun, but the man with the portable computer in business class. In the last 15 years, pilots have reported wellover 100 incidents that could have been caused by electromagnetic interference. The source of this interference remains unconfirmed, but increasingly, experts are pointing
14、 the blame at portableelectronic device such as portable computers, radio and cassette players and mobile telephones.RTCA, an organization which advises the aviation 舟亢空 industry, has recommended that all airlines ban 禁.止 such devices from being used during “critical“ stages of flight, particularlyt
15、ake-off and landing. Some experts have gone further, calling for a total ban during all flights. Currently, rules on using these devices are left up to individual airlines. And although someairlines prohibit passengers from using such equipment during take-off and landing, most are reluctant to enfo
16、rce a total ban, given that many passengers want to work during flights.The difficulty is predicting how electromagnetic fields might affect an aircraft s computers. Experts know that portable device emit radiation which affects those wavelengths which aircraftuse for navigation and communication. B
17、ut, because they have not been able to reproduce these effects in a laboratory, they have no way of knowing whether the interference might be dangerous ornot.The fact that aircraft may be vulnerable 易受损的 to interference raises the risk that terrorists may use radio systems in order to damage navigat
18、ion equipment. As worrying, though, is thepassenger who can* t hear the instructions to turn off his radio because the music s too loud.27. The passage is mainly about .A a new regulation for al airlinesB the defects of electronic devicesC a possible cause of aircraft crashesD effective safety measu
19、res for air flight28. What is said about the over 100 aircraft incidents in the past 15 years?A They may have been caused by the damage to the radio systems.B They may have taken place during take-off and landing.C They were proved to have been caused by the passengers portable computers.D They were
20、 suspected to have resulted from electromagnetic interference.29. Few airlines want to impose a total ban on their passengers using electronic devices because .A they don* t believe there is such a danger as radio interferenceB the harmful effect of electromagnetic interference is yet to be provedC
21、most passengers refuse to take a plane which bans the use of radio and cassette playersD they have other effective safety measures to fall back on30. Why is it difficult to predict the possible effects of electromagnetic fields on an airplane s computers?A Because it is extremely dangerous to conduc
22、t such research on an airplane.B Because it remains a mystery what wavelengths are liable to be interfered with.C Because research scientists have not been able to produce the same effects in labs.D Because experts lack adequate equipment to do such research.31. It can be inferred from the passage t
23、hat the author .A is in favor of prohibiting passengers * use of electronic devices completelyB has overestimated the danger of electromagnetic interferenceC hasn t formed his own opinion on this problemD regards it as unreasonable to exercise a total ban during flight21. C 22. D 23. B 24. C 25. A感谢您的阅读，祝您生活愉快。