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1、12015 Marketing Trends Survey | Copyright 2014 StrongView Systems, Inc. All rights reserved. 2015 Marketing Trends Survey Email marketing budgets continue to rise as marketers strive to improve automation, relevancy and data access A new StrongView industry survey conducted with SENSORPRO from Novem
2、ber 21 to December 5, 2014, reflects the attitudes of 377 business leaders in regards to their planned marketing budgets, priorities and challenges for 2015. This years survey also provides unique insight into how email marketers plan to increase their use of automation to drive relevance and engage
3、ment. According to the data, marketing budgets will continue to grow in 2015, with 54% of companies increasing and 40% maintaining current levels. The number of companies increasing budgets has grown 20% over 2014, when only 46% reported that they were increasing budgets. Email marketing continues i
4、ts status as the top channel attracting increased investment, followed by social media and mobile marketing. Accessing and leveraging customer data continues to be the top challenge facing email marketers in 2015, due to issues related to data cleanliness, budget and resources. The data also shows t
5、hat triggered and lifecycle programs will be the top targets of increased spend, as email marketers embrace email automation to enable more one-to-one messaging. The following charts highlight the most relevant and significant data points from the survey. More information on the survey can be found
6、in the press release distributed on December 10, 2014: 22015 Marketing Trends Survey | Copyright 2014 StrongView Systems, Inc. All rights reserved. 1. What is the size of your organization? 2. Where is your company headquartered? 32015 Marketing Trends Survey | Copyright 2014 StrongView Systems, In
7、c. All rights reserved. 3. What industry is your company in? 4. How do you expect your marketing budget to change in 2015? 42015 Marketing Trends Survey | Copyright 2014 StrongView Systems, Inc. All rights reserved. 6. Please indicate the programs for which you plan to increase spend 5. By what perc
8、entage do you expect the marketing budget to increase? 52015 Marketing Trends Survey | Copyright 2014 StrongView Systems, Inc. All rights reserved. 7. Please indicate the programs for which you plan to decrease spend 62015 Marketing Trends Survey | Copyright 2014 StrongView Systems, Inc. All rights
9、reserved. 8. On which email marketing programs do you plan to increase spend? 8A. On which of the following lifecycle email marketing programs are you increasing spend? 72015 Marketing Trends Survey | Copyright 2014 StrongView Systems, Inc. All rights reserved. 9. What are your most important email
10、marketing initiatives in 2015? Top 3 82015 Marketing Trends Survey | Copyright 2014 StrongView Systems, Inc. All rights reserved. 9. What are your most important email marketing initiatives in 2015? Top 3 (Continued) 92015 Marketing Trends Survey | Copyright 2014 StrongView Systems, Inc. All rights
11、reserved. 9. What are your most important email marketing initiatives in 2015? Top 3 (Continued) 102015 Marketing Trends Survey | Copyright 2014 StrongView Systems, Inc. All rights reserved. 10. What are your biggest email marketing challenges heading into 2015? Top 3 112015 Marketing Trends Survey
12、| Copyright 2014 StrongView Systems, Inc. All rights reserved. 10. What are your biggest email marketing challenges heading into 2015? Top 3 (Continued) 122015 Marketing Trends Survey | Copyright 2014 StrongView Systems, Inc. All rights reserved. 11. What channels are you planning to integrate email
13、 with in 2015? 12. What data are you currently leveraging to power your email marketing programs? 132015 Marketing Trends Survey | Copyright 2014 StrongView Systems, Inc. All rights reserved. 13. What is the most valuable type of data that youre currently not able to leverage in your email marketing
14、 programs? 142015 Marketing Trends Survey | Copyright 2014 StrongView Systems, Inc. All rights reserved. 14. Whats your biggest challenge to leveraging more data in your email marketing programs? 152015 Marketing Trends Survey | Copyright 2014 StrongView Systems, Inc. All rights reserved. 15. Please
15、 identify the top three performing networks for your social media marketing efforts 162015 Marketing Trends Survey | Copyright 2014 StrongView Systems, Inc. All rights reserved. 15. Please identify the top three performing networks for your social media marketing efforts (Cont) 172015 Marketing Tren
16、ds Survey | Copyright 2014 StrongView Systems, Inc. All rights reserved. 16. What email marketing programs are you employing to generate more business during the 2014/2015 winter holiday shopping season? Top 3 182015 Marketing Trends Survey | Copyright 2014 StrongView Systems, Inc. All rights reserv
17、ed. 16. What email marketing programs are you employing to generate more business during the 2014/2015 winter holiday shopping season? Top 3 (Continued) 192015 Marketing Trends Survey | Copyright 2014 StrongView Systems, Inc. All rights reserved. 17. What tactics are you employing via email marketin
18、g to generate more business during the 2014/2015 winter holiday shopping season? Top 3 202015 Marketing Trends Survey | Copyright 2014 StrongView Systems, Inc. All rights reserved. 18. How is your investment in email marketing changing for the 2014/2015 winter holiday shopping season? 19. Are you pl
19、anning to leverage location-based marketing to generate more business during the 2014/2015 winter holiday season? 212015 Marketing Trends Survey | Copyright 2014 StrongView Systems, Inc. All rights reserved. About the Survey The StrongView “2015 Marketing Trends Survey” was administered online in co
20、njunction with StrongViews survey partner SENSORPRO. The poll, which gathered feedback from 377 business leaders across a wide range of industries, was conducted from November 21 to December 5, 2014. About StrongView StrongViews cross-channel marketing solutions provide enterprise marketers with the
21、 tools, services and insights required to effectively engage todays constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongViews Marketing Cloud enables marketers to understand the current context of each cu
22、stomer and respond in real time with relevant messages across email, mobile, social, display and web. A champion of “Present Tense Marketing,” StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade.